Associate Director & Manager, Integrated Marketing (Fortune/Money)
Create world-class marketing programs for FORTUNE and Money. Activated partnerships for budgets ranging from $50K to $5M. Launched new products to drive additional revenue in a dynamic marketplace. - Develop, execute and monitor compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to C-Suite advertising partners - Create product tool-kits in an easy-to-understand format for new products - Write social content to drive traffic and encourage conversations supporting co-branded promotions - Leverage data, research, and insights to create actionable plans that transform and elevate businesses - Generate multimedia programs by collaborating and brainstorming directly with editorial, sales, social, creative services, research, events, PR, legal and outside partners - Prepare professional materials for executive meetings, product launches, events and sales presentations - Facilitate successful execution of programs upon activation, ensuring proper representation of the brandsand advertising partners