Served as primary client liaison, conducting strategy sessions to align on business goals, develop client-centric communication plans that address key challenges and opportunities.Built customized communication plans, integrating audience segmentation, channel strategy, content cadence, and performance metrics while adapting to client needs.Led the planning and execution of corporate, real estate, and community events, managing all aspects from vendor negotiations to VIP coordination and media relations.Maintained detailed project plans and monthly reports, tracking progress and adapting to evolving requirements.Developed media alerts, press releases, and recurring reports for multiple clients, coordinating media coverage and fostering positive relationships with journalists and city officials.Created and presented clear, compelling storyboards for client presentations, effectively communicating strategy and outcomes.Mentored junior staff, providing guidance on PR strategy, client communication, and media outreach to support team development.Followed industry trends, incorporating emerging tools and insights to improve internal and external communication practices, elevating impact.

Developed and executed media relations and influencer engagement strategies to increase visibility for client events, including grand openings, product launches, and exhibition previews.Simultaneously organized multiple high-profile events, overseeing all phases from concept to execution. Sourced vendors, crafted run-of-show and shot lists, and curated guest lists exceeding 5,000 VIPs, media, influencers, and tastemakers. Led on-site logistics, including check-ins, media coordination, and event flow.Strengthened client relationships through regular virtual and in-person meetings and tracked campaign progress with comprehensive reporting.Produced and distributed hundreds of media materials, such as press releases, media alerts, and tailored pitches for up to nine clients concurrently.Mentored interns and new hires, providing PR training and leading professional development seminars.

• Devise and carry out extensive campaigns promoting yearbook photos and advertisement section.• Manage all promotion and advertisements.• Present updates and insights to yearbook board.

• Engage in and moderate Think Tank conversations with executives in business and government.• Drive conversations regarding strategy and social impact.

Provided on-site support for broadcast and production shoots, preparing essential materials such as shot lists and talking points.Conducted media research and built targeted media lists for clients in the restaurant, food/beverage, and hospitality industries.Conducted media monitoring and generated status reports throughout campaigns, achieving over 300 million impressions.Drafted various communications and thought leadership materials, strengthening client positioning and engagement

Write and publish posts consistently for client blogs while researching and developing SEO keyword optimization strategy, including images and links, for website marketing.

• Managed and filtered the flow of communications and customer requests to maintain service standards.• Remedied customer complaints and escalated critical issues to manager for immediate assistance.• Developed knowledge of products, promotions, and special offers to close sales and answer questions.• Handled complex scheduling needs, set new appointments, and supported the service team with customer care.