As the Brand Experience Strategist at Signature Performance, I partner with our subject matter experts to develop and orchestrate our external content strategy, providing the creative spark that showcases our story at Signature Performance in extraordinary ways. I contribute to our team by planning and executing an editorial calendar for our blog, "The Link," tracking content performance and SEO campaigns, and by partnering with team members to devise content plans for new campaigns across email, blog, web pages, and social media. I created and maintained a Google AdWords account on behalf of Signature Performance. In this role, I have also gained valuable experience in scheduling and tracking traditional marketing efforts such as billboards, radio, newspaper, and bus bench ads.

During my time at Intertwine Interactive, I was a part of both the SEO and PPC team. As a member of the Paid Search team, I wrote and managed ad content for a number of platforms such as Google, Bing, and Facebook. The client accounts that I managed ranged from collegiate education, financial institutions, home improvement, healthcare and small businesses. For each of my clients, I balanced monthly marketing budgets and provided industry-related insight into keyword expansion to ensure that their budget was being spent wisely. To review the success of every campaign, I created monthly and weekly reports for clients that we would review together. By reviewing these reports, we were able to narrow down long and short-term goals for the client. As a member of the SEO team, I wrote weekly and monthly blog posts for local clients and Intertwine Interactive's blog. I also assisted with content development for national and local clients that included landing page content, meta descriptions and other essential SEO practices.

As the Content Development Manager, I was responsible for overseeing national and local client content from start to finish. My primary duties included establishing and maintaining standards for all content marketing efforts, maintaining consistency throughout the content strategy execution, monitoring content progress and deadlines. Once the local client assignments were complete, I would edit and publish and promote the content on the appropriate channels.

As a reporter/photographer for Seward County Independent, I covered everything from city council meetings, court reports to breaking news. I also wrote weekly feature stories and personal columns. I also assisted with page layout using InDesign and Photoshop.I had my pictures published on three, local T.V news stations (April 6, 2012). I also had my pictures published in the Nebraska Firefighter Association newspaper (August 2012). • My work at the Seward County Independent was awarded a third place in Class D Weekly in “Breaking News Photography” at the 2013 NPA banquet.• My work at The Sentinel was awarded a third place in Class A Weekly in “Feature Series” at the 2013 NPA banquet.• My work at The Sentinel was awarded second and third place in Class A Weekly in “Use of Color for News” at the 2013 NPA banquet.• My work at The Sentinel was awarded a first place in Class A Weekly in "News Photography" at the 2014 NPA banquet.• My work at the Seward County Independent was awarded a third place in Class D Weekly in "Breaking News Photography" at the 2014 NPA banquet.• I was nominated for the Young Journalist Award for the Nebraska Press Association Banquet in 2012 and 2013.

I assisted with managing Kids Can Community Center's social media accounts and website. I also assisted organizing one of their largest fundraisers.