I provide strategic and tactical marketing support across multiple channels to corporations and agencies. Specializing in strategic planning, digital marketing, content management and market research.

Oversaw all digital and traditional B2B and B2C marketing for Xplorie, an activity provider platform for the vacation rental industry, powering guest experience programs for more than 15,000 vacation rentals and hotel rooms across 50+ U.S. vacation destinations.• Developed and executed B2C and B2B marketing strategy and audience development campaigns using digital and traditional marketing: email, website, social media, blogs, podcasts, print and digital advertising, trade shows, and public relations to increase share-of-voice by 24% in 6 months. The company was on track for a 29% increase in YOY revenue. • Supervised the client success and creative teams to ensure strong and efficient collaboration between marketing, design, customer service and sales to develop solutions to meet business objectives. • Led cross-functional team through discovery, research, analysis, and migration to a new digital marketing platform (Salesforce Marketing Cloud), driving direct-to-consumer engagement and sales improvements.• Optimized automated B2C email campaigns to nurture prospects and boost conversion rates.• Created and managed marketing timeline schedule to ensure campaigns ran on time and within budget.• Spearheaded rebranding to align the company’s mission, values, and brand voice. Eliminating confusion in messaging to staff and consumers.• Established KPIs and reported on campaign results to identify actionable opportunities to improve customer engagement and conversion.

Directed the global marketing and communications for Delta Air Lines Sky magazine, the world’s most-read in-flight publication, reaching 6.2 million monthly readers. • Generated $1.2 million in revenue via a sweepstakes promotion, attracting new advertisers and generating over 100,000 entries. The promotion was integral in achieving Sky’s all-time highest annual sales.• Spearheaded the development of a customizable sales presentation solution that reduced development from days to hours. Allowing the organization to highlight its expertise while increasing close rates.• Grew social media presence by 75% within six months due to the development and execution of a new social media strategy.• Tracked and analyzed marketing trends, consumer behavior, and program performance for business insights.

Defined, created, and implemented digital initiatives and marketing materials to increase revenue and build brand awareness for Lifetouch National School Studios' 480M school division.• Orchestrated dramatic email marketing success for Prestige Portraits, increasing engagement with parents and students and generating $6.6 million of revenue in 11 months. A YOY increase in email revenue of 96%.• Key member of the launch team for a proprietary photo software and camera technology system. Grew consumer participation by +15% and generated $150 million in sales over 4 years.• Collaborated on the cross-functional launch of an e-commerce website and its content strategy, merchandising, and user experience. The website generated $50 million a year, a 13% increase in orders and a $20 increase in order average. Managed creative project planning and coordinated a team of writers, designers, usability experts, and developers.• Wrote and designed emails, social posts, marketing materials, and website content for B2C and B2B audiences for 4 brands.• Established social media best practices and conducted training for domestic and international teams.• Produced, directed, and styled multiple corporate videos and photo shoots each year.

Developed B2B, B2C and B2B2C marketing communications materials for a billion-dollar school photography company. I supported five business lines with print, online and digital needs for both consumer and business materials. To deliver these materials I worked with both internal partners and outside agencies.

Developed marketing strategy and integrated marketing campaigns across and within three business units to achieve company goals. Managed program execution across multiple channels: websites, public relations, direct marketing, tradeshows, newsletters, blogs, print and radio advertising.

Provided leadership for and execution of integrated marketing, publicity, media sponsorships and public outreach strategies that promoted Grand Excursion 2004 regionally and nationally.

Created and managed publicity campaigns that supported key company strategies consistent with the Target brand image and garnered key national and regional press coverage.

Conceived, executed and managed targeted marketing campaigns for the museum and its exhibitions. Negotiated media agreements with outside representatives and was instrumental in setting the annual advertising budget.

Initiated and executed integrated marketing campaigns to maximize consumer awareness and increase sales. This included leading cross-divisional teams charged with developing brand identity, marketing campaign strategies and sponsorship promotions.

Managed all public relations campaigns and special events, including booking interviews, cause-related marketing, event openings and creative contributions to marketing plans.