Music Business Artist Relations

Twisted Family Music Tree and or Twisted Family Music Group is a continuous effort to bring the independent artist, creator, producer or any other intellectual developer, out of the chains that bind the artists creative expression. Out with the old Big Label oppression and down with a new view that only can be completed when the individual independent artist can own themselves or know they can operate the business with a good understanding that can stand up to the constant attack from labels or agencies trying to get one over on them.We act as a training boot camp of sorts while you are being prepped to launch yourself into the industry. When you are working on your first album or fixing to do any of the number of projects you work on when producing a record or track we take to through it personally. We basically walk you through the entire process of each hurtle you will take to successfully launch your name, brand, likeness and music.

Rickey Farm “The Venue” Marketing Director worked directly with owner in strategies of large scale events.• Developed the marketing campaigns for the venue and its events. Created the entire marketing process from the ground up.• Wrote and developed the marketing materials utilizing my own creative team.• Put together the public relations plan and executed it successful in landing press releases, interviews and stories in newspapers, blogs, websites, and magazines.• Worked out the coordination of vendor relations, negotiated contracts and oversaw onsite such as equipment, AV, video, and photography.• Handled the updating of the local event positioning and consistently contacted media for a major impact in relevant NJ newspapers.

Realogy (ERA Real Estate) AWARDTemp. PR Project Manager Contracted to manage multiple projects for the company’s anniversary conference in New Orleans.• Worked directly with the Vice President of Marketing, Director of Events and the Director of Communications to develop the overall strategies for the company’s upcoming anniversary conference in New Orleans.• Assisted in the writing of press releases and marketing materials and Worked with social media for online communications to maintain awareness and excitement.• Researched company’s history and reorganized their internal library assets for historical documents to help brand the projects.• Oversaw booth development, assisted in putting together the registration area and developed a digital museum with ERA’s history, including pictures, timelines with company facts, old marketing materials and a slideshow I put together using such materials.

A.E. Greyson + Company Public Relations and Event Consultant Contracted to Develop the PR and Event Department.• Updated branding perks such as putting together banners, post cards, invitations, mailings for the galas and developed a creative newsletter to better brand the company on a monthly basis. • Researched industry trends and created campaign strategies to maintain industry standards.• Created the foundation for a marketing & public relations annual plan to be developed.• Wrote templates for writing materials needed to execute these new developments. • Developed PR strategies for pitches, promotions, press releases and press events. • Made industry relations with conservation associations, donated and sponsored those organizations.• Planned attendance to annual galas and helped brand A&E Greyson’s’ own yearly gala. • Re-developed the website and the company’s B2B portfolio and overall company press portfolio.

Financial Health Center Public Relations & Events Coordinator Created the PR and department and oversaw event operations. • Co-created an entirely new company brand based on its main target market.• Worked with our vendor partner to create a TV program as a PR move to build recognition in our target area.• Developed a new public relations plan that included significant event work in targeted area where owner wished to open a new office.• Oversaw creative copy and graphics to develop new marketing materials.• Drove the brand’s B2C PR efforts through constant event production.• Handled seminars, fundraisers, meetings, trade shows, educational events to dominate targeted area with the company brand.• Successfully pitched to press to gain constant coverage of our events.• Wrote press kit, templates to pre and post event press releases and company bio.• Used Constant Contact to handle weekly newsletters, invitation creation, distributed direct mailings and handled social media.

I.M.P.A.C.T. Agency 09/2006-8/2009Marketing and Public Relations Coordinator Worked inside a high profile architectural partnership overseeing projects with real estate and construction clients. • Worked alongside Arthur Metz - South Florida’s Marketing Director of the Year (2002-2008). • Wrote copy and directed creation of brochures, advertisements and buyers guides by utilizing other departments such as graphics and print.• Identified potential prospects to increase our client base by building relationships and maintaining involvement in the community.