Serve as a trusted partner to a book of enterprise customers providing strategic recommendations and value-driving solutions to a wide range of stakeholders from daily-users to executives. Drive expansion of accounts through action-oriented success plans, accountability, and customer-focused advocacy.

Lead development of the Product Roadmap, work cross-functionally to see new features and enhancements to completion, support client adoption of new features.

Managed a portfolio of enterprise level clients acting as a trusted strategic partner in data-driven marketing strategies. Led and developed a team of CSMs in achieving zero churn and increasing ARR. Collaborated across teams to elevate product offerings for existing clients.

Leader on the centralized Destination Marketing team, overseeing new guest acquisition and retention through rigorous analysis, development of a multi-resort brand and creative optimization.-Developed go-to-market strategies driven by data and guest insights to deliver personalized messaging across a diverse portfolio of brands. -Leveraged data and predictive modeling to create strategies that significantly increased return rate of known guests through sophisticated segmentation & personalization across all owned and paid channels including email, digital, media, video and social. -Leverage diverse portfolio of brands and brand storytelling in digital channels to achieve a 42% increase in leads year-over-year, with significant decrease in marketing expenditures.

Owned development and evolution of the Breckenridge brand and multi-channel campaign executions to bring the Breck brand to life and drive increased awareness of, and visitation to, one of the most well-known ski brands in the United States. -Drove record skier visitation through multi-channel guest acquisition strategies including strategic content creation and distribution, CRM strategy and media optimization. -In partnership with finance, managed the annual strategic planning process to align with company vision and brand portfolio strategy.

Led the CRM strategy for Season Pass sales, Keystone, Heavenly, Northstar, Kirkwood, loyalty, transactional, and multi-resort communications, which contributed to 40% growth in CRM revenue year-over-year. Aligned with Season Pass priorities to develop a highly personalized and targeted CRM strategy with over 150 unique segments that were applied across multiple channels including email, direct mail, paid media and social.

Managed email strategies, campaigns and reporting for online purchase confirmations, EpicMix, Hospitality, and loyalty programs driving toward the vision of improving customer experience and loyalty with relevant, timely, and personalized communications.

-Managed all aspects of marketing campaigns for the Colorado Gems and Southwest Colorado programs, increasing traffic to each landing page by more than 15% year-over-year.-Responsible for all consumer-direct email marketing including research, copy writing, editing, production, database management, delivery, and analysis, maintaining average open rates of 20% and click-thru rates of more than 3%.-Directed the relaunch of ColoradoSki.com, coordinating all appropriate vendors throughout the identification of brand characteristics, and the concept, design, development, and launch phases of the process.-Utilized research and analyzed website usage data to make content optimizations and drive organic traffic to ColoradoSki.com, increasing pageviews by more than 14% Yr/Yr.

-Association Manager for Tour Colorado, a trade association dedicated to increasing group and packaged travel into the state of Colorado-Managed the French, German, Benelux and Canadian markets for the Colorado Tourism Office International Program by providing strategic direction for overall international marketing programs -Secured grant funding and implemented integrated online and offline marketing programs to fulfill grant requirements for both the Colorado Tourism Office and Scenic Byways grant programs -Oversaw media, marketing, sponsorship and public relations strategies and activities including coordination, creation and placement of promotions in international and domestic markets-Prepared, organized, implemented and maintained marketing, public relations, promotional and tradeshow materials and collateral specific to each client and/or market-Prepared tradeshow registrations, act as on-site contact and participate in trade and media appointments during tradeshows, generating qualified leads and media coverage for clients-Budget management, ROI analysis, reporting and invoicing for clients and vendors

•Oversaw the organization, planning and onsite management of Media Marketplace at International Pow Wow which attracted over 180 destinations and 350 journalists •Maintained daily public relations activities by answering media calls, drafting press releases, planning press conferences and disseminating research information to the public and association members•Supported web communications by updating home page stories, meeting and event pages and creating and distributing email marketing materials

•Managed development, communications and meetings of the Department Leadership Council, a group of industry professionals dedicated to supporting the MTA program•Prepared, constructed and edited the Department’s eNewsletter which is distributed to students and alumni•Restructured, planned and carried out new student orientation for the MTA program