Stephanie Dillard

Stephanie Dillard Email and Phone Number

Director, Strategy and Investment @ Zenith Media
Los Angeles, CA, US
Stephanie Dillard's Location
Los Angeles, California, United States, United States
About Stephanie Dillard

Equipped with over 20 years experience as a Marketing Director / Global Digital Director including: Marketing Channels, Brand Development, Event Planning, Paid Media, Entertainment, Consumer Package Goods, B2B, Technology, Higher Education, International, and Social Media. Strongest attributes are connecting, building long last relationships, and developing strategic teams.► Major Accomplishments:• At MarVista Entertainment: Initiated a successful "Sneak Peek" email blast campaign, reaching 4,700 buyers with 24% open rate (vs 15-25% industry benchmark), 9% click-thru (vs 2.5% industry benchmark) and provided a pipeline of nearly 100 sales leads.• At Blackboard: Provided strategic leadership to reach 81% of annual revenue goal in Q1 2017.• At Laureate: Introduced analytical tools to improve student conversion by 50% and reduce cost per enroll by 25%.• At Sony: Directed the enhancement ad sales solutions to significantly increase ad sales revenue.• At Disney: Spearheaded the roll-out success of the "Mom on a Mission" (M.O.M.) research study that contributed to over $13.5MM in revenue.• At Intel: Led the go-to-market global media strategy for the $140MM consumer campaign 23 countries.► Value Propositions:Known for my Change Management skills. I define strategy; I listen to stakeholders; I brainstorm with cross-functional teams; I test, learn, optimize, and execute to plan. I keep current on new technologies and apply in a strategic manner. This attribute has been key during my successful career.Passionate about being a Coach & Mentor. I enjoy developing young talent and seeing them grow into a Go-Getter not a Note Taker. Applying best practices and being effective with various personality styles enables me to maximize my team's productivity.I enjoy Problem Solving. My wide breadth of Marketing knowledge allows me to apply new perspectives to legacy practices. I answer questions, give directions, & implement solutions.

Stephanie Dillard's Current Company Details
Zenith Media

Zenith Media

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Director, Strategy and Investment
Los Angeles, CA, US
Website:
initiative.com
Stephanie Dillard Work Experience Details
  • Zenith Media
    Director, Strategy And Investment
    Zenith Media
    Los Angeles, Ca, Us
  • Initiative
    Integrated Director, Comms Design & Digital Partnerships
    Initiative Oct 2022 - Present
    New York, Ny, Us
    Provide leadership across all Prime Video Original Movies and Series content title media campaigns with effective 360-degree media strategies, strong client collaboration and solution-oriented campaign execution follow-through.
  • Marvista Entertainment
    Marketing Director
    Marvista Entertainment Sep 2017 - Apr 2022
    Los Angeles, California, Us
    Led all consumer and trade marketing efforts to elevate the MarVista brand with purpose to increase sales revenue with network distribution partnerships, including theatrical, linear TV and video on demand• Provided the marketing strategy for new release titles (60-65 titles annually), including theatrical, digital distribution, events and social media • Drove efforts to increase MarVista's movie presence with various networks and platforms (eg Lifetime, Hallmark, Netflix, BET), resulting in MarVista's leadership position with Christmas and Thriller titles• Initiated a successful “Sneak Peek” email blast campaign reaching 4,700 buyers with 24% open rate (vs 15-25% industry benchmark), 9% click-thru (vs 2.5% industry benchmark) and provided a pipeline of nearly 100 sales leads
  • Blackboard
    Senior Director Marketing
    Blackboard Jun 2016 - Mar 2017
    Boca Raton, Florida, Us
    Led newly developed Blackboard solutions for higher education universities as "Product CEO" of marketing, lead generation and media management solutions, including key areas of media planning, paid media, SEO, social media, creative development, content marketing and CRM marketing automation.• Provided strategic leadership to reach 81% of annual revenue goal in Q1 2017• Generated new business model to decrease pass-through costs by 28% and increase profit margins• Led business analyses for university clients to identify risks/opportunities related to lead generation, marketing channels, media optimization, conversion rates and application/enrollment yield rates
  • Laureate Online Education
    Global Digital Marketing, Eduportal Channel
    Laureate Online Education Apr 2014 - Jun 2016
    Amsterdam, Nl
    Managed team to work directly with eduportal affiliate online partners to generate interest in universities’ online degree programs with on-going optimization and test scenarios. • Introduced analytical tools to improve student conversion by 50% and reduce cost per enroll by 25%• Migrated marketing approach to a higher quality prospective student journey experience• Transformed marketing strategy toward a more cohesive approach with other marketing channels, including transition toward an algorithmic attribution model to increase ROI by 8%
  • Sony Pictures Entertainment
    Director, Ad Sales Solutions
    Sony Pictures Entertainment Jul 2012 - Dec 2013
    Culver City, Ca, Us
    Recruited to fulfill evolving roles in the early growth of Crackle to significantly enhance digital ad sales solutions and branded entertainment to increase annual ad revenue. Managed team to engage with cross-functional teams including Marketing, Creative, PR, Sales, Production, Social Media and Research to drive success for advertiser sponsorship campaigns.
  • The Walt Disney Company
    Senior Manager, Sales And Marketing Development, Disney Interactive
    The Walt Disney Company Mar 2008 - Jul 2012
    Burbank, Ca, Us
    Drove innovative ad solutions across all Disney Interactive properties to provide first-of-its-kind proactive approach, breaking ground with new consumer categories of Auto, Retail and Pets. Promoted from Manager to Senior Manager position after 2 years with increased responsibility to lead team of two direct reports.
  • Intel Corporation
    Global Media Manager
    Intel Corporation Dec 2005 - Mar 2008
    Santa Clara, California, Us
    Pioneered Intel’s establishment of a global media team to provide leadership and strategic value for Intel advertising in 21 countries, including South America, Europe and Asia. Close collaboration with in-country marketing and advertising agency teams to implement cohesive integrated go-to-market campaigns for the consumer and IT audiences, including co-marketing campaigns with Hewlett-Packard, Dell and Lenovo.
  • Carat Usa
    Account Director
    Carat Usa Feb 2000 - Dec 2005
    New York, New York, Us
    Provided leadership and strategic media direction for the explosive growth of the San Francisco advertising agency overseeing multiple accounts with focus on luxury accounts (ie Vail Ski Resorts). Won the Carat Barracuda award for the most innovative media strategy with the highest ROI. Promoted from Media Supervisor to Account Director.
  • Fcb Global
    Media Strategist
    Fcb Global Sep 1998 - Feb 2000
    New York, New York, Us
    Planned extensive media campaigns in TV, Radio, Print and Out-of-Home. Promoted to Media Strategist from Media Planner after 8 months of joining the team.
  • Jmcp
    Media Planner
    Jmcp Oct 1996 - Apr 1998
    Initiated my career journey into advertising after college graduation with extensive training in media planning and strategy in TV, Radio, Print and Out-of-Home, specifically in the pharmaceutical and financial industries. Promoted to Media Planner from Assistant Media Planner after 1 year.

Stephanie Dillard Skills

Digital Marketing Digital Media Marketing Digital Strategy Advertising Integrated Marketing Interactive Advertising Cross Functional Team Leadership Social Media Creative Direction New Media Strategic Partnerships Mobile Marketing Mobile Devices Interactive Marketing Mobile Advertising Solution Orientated Pioneer Marketing Director International Global Marketing Director Marketing Channels Search Engine Optimization Paid Media Education Entertainment Consumer Packaged Goods Marketing Leadership Management Strategy Strategic Planning Marketing Strategy Negotiation

Stephanie Dillard Education Details

  • Georgetown University
    Georgetown University
    Marketing

Frequently Asked Questions about Stephanie Dillard

What company does Stephanie Dillard work for?

Stephanie Dillard works for Zenith Media

What is Stephanie Dillard's role at the current company?

Stephanie Dillard's current role is Director, Strategy and Investment.

What is Stephanie Dillard's email address?

Stephanie Dillard's email address is sd****@****sta.net

What is Stephanie Dillard's direct phone number?

Stephanie Dillard's direct phone number is +131038*****

What schools did Stephanie Dillard attend?

Stephanie Dillard attended Georgetown University.

What are some of Stephanie Dillard's interests?

Stephanie Dillard has interest in Animal Welfare, Science And Technology, Arts And Culture, Economic Empowerment.

What skills is Stephanie Dillard known for?

Stephanie Dillard has skills like Digital Marketing, Digital Media, Marketing, Digital Strategy, Advertising, Integrated Marketing, Interactive Advertising, Cross Functional Team Leadership, Social Media, Creative Direction, New Media, Strategic Partnerships.

Who are Stephanie Dillard's colleagues?

Stephanie Dillard's colleagues are Rodolfo Pérez Martínez, Amanda Ritondo, Irene Chanioti, David Mellinger, Dimas Bramantyo, Sarah Mcgowan, Karen Sandobal.

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