Stephanie Dillard Email & Phone Number

Los Angeles, CA, US

New York, NY, US

Provide leadership across all Prime Video Original Movies and Series content title media campaigns with effective 360-degree media strategies, strong client collaboration and solution-oriented campaign execution follow-through.

Los Angeles, California, US

• Led all consumer and trade marketing efforts to elevate the MarVista brand with purpose to increase sales revenue with network distribution partnerships, including theatrical, linear TV and video on demand
• Provided the marketing strategy for new release titles (60-65 titles annually), including theatrical, digital distribution, events and social media
• Drove efforts to increase MarVista's movie presence with various networks and platforms (eg Lifetime, Hallmark, Netflix, BET), resulting in MarVista's leadership position with Christmas and Thriller titles
• Initiated a successful “Sneak Peek” email blast campaign reaching 4,700 buyers with 24% open rate (vs 15-25% industry benchmark), 9% click-thru (vs 2.5% industry benchmark) and provided a pipeline of nearly 100 sales.

Boca Raton, Florida, US

• Led newly developed Blackboard solutions for higher education universities as "Product CEO" of marketing, lead generation and media management solutions, including key areas of media planning, paid media, SEO, social.
• Provided strategic leadership to reach 81% of annual revenue goal in Q1 2017
• Generated new business model to decrease pass-through costs by 28% and increase profit margins
• Led business analyses for university clients to identify risks/opportunities related to lead generation, marketing channels, media optimization, conversion rates and application/enrollment yield rates

Amsterdam, NL

• Managed team to work directly with eduportal affiliate online partners to generate interest in universities’ online degree programs with on-going optimization and test scenarios.
• Introduced analytical tools to improve student conversion by 50% and reduce cost per enroll by 25%
• Migrated marketing approach to a higher quality prospective student journey experience
• Transformed marketing strategy toward a more cohesive approach with other marketing channels, including transition toward an algorithmic attribution model to increase ROI by 8%

Culver City, CA, US

Recruited to fulfill evolving roles in the early growth of Crackle to significantly enhance digital ad sales solutions and branded entertainment to increase annual ad revenue. Managed team to engage with cross-functional teams including Marketing, Creative, PR, Sales, Production, Social Media and Research to drive success for advertiser sponsorship.

Burbank, CA, US

Drove innovative ad solutions across all Disney Interactive properties to provide first-of-its-kind proactive approach, breaking ground with new consumer categories of Auto, Retail and Pets. Promoted from Manager to Senior Manager position after 2 years with increased responsibility to lead team of two direct reports.

Santa Clara, California, US

Pioneered Intel’s establishment of a global media team to provide leadership and strategic value for Intel advertising in 21 countries, including South America, Europe and Asia. Close collaboration with in-country marketing and advertising agency teams to implement cohesive integrated go-to-market campaigns for the consumer and IT audiences, including.

New York, New York, US

Provided leadership and strategic media direction for the explosive growth of the San Francisco advertising agency overseeing multiple accounts with focus on luxury accounts (ie Vail Ski Resorts). Won the Carat Barracuda award for the most innovative media strategy with the highest ROI. Promoted from Media Supervisor to Account Director.

New York, New York, US

Planned extensive media campaigns in TV, Radio, Print and Out-of-Home. Promoted to Media Strategist from Media Planner after 8 months of joining the team.

Initiated my career journey into advertising after college graduation with extensive training in media planning and strategy in TV, Radio, Print and Out-of-Home, specifically in the pharmaceutical and financial industries. Promoted to Media Planner from Assistant Media Planner after 1 year.