I specialize in helping clients develop communications strategies across the following areas:► Social Impact & Sustainability/ESG: Strategies that drive social responsibility initiatives and strengthen environmental, social, and governance (ESG) reporting.► Change Management/DE&I/Culture Communications: Communications strategies that support organizational transformation, diversity, equity, inclusion, and culture-building efforts.► Crisis Communications/Brand and Reputation: Proactive and reactive strategies to safeguard brands and manage reputational risks in times of crisis.► Integrated Storytelling: Crafting cohesive and powerful narratives across all platforms to engage key audiences.► Executive Communications/Thought Leadership: Building the visibility and influence of executives through tailored messages and strategic positioning.► Investor/Financial Communications: Clear, transparent, and persuasive communications to build trust and rapport with investors and stakeholders.► Employee Engagement and Employer Brand: Creating internal communications that boost morale, align with company values, and strengthen employer brand perception.► Media Relations: Building relationships with media outlets to ensure accurate, positive, and consistent messaging to the public.► Corporate Communications Strategy: Tailored approaches to align organizational goals with effective communication channels and messages.

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Led transformative enterprise-wide initiatives as key member of senior leadership team. Steered holistic corporate communications and reputation management strategies. Drove strategic oversight and activation of large-scale corporate awards entries and publicity. Shaped and set organization’s crisis communications strategy.⬗ Maximized brand and business impact while providing strategic counsel to executive leadership. ⬗ Drove successful corporate re-brand and website redesign, CEO/CFO/CIO transitions, opening of new corporate headquarters in Orlando, and creation of Global Communications Center of Excellence.⬗ Championed company as positive corporate citizen. Developed core governance materials, investor communications, and annual reports. Supported positive storytelling initiatives for Environmental, Social, & Governance (ESG) and Diversity, Equity, & Inclusion (DE&I).⬗ Mitigated reputational risk. Managed crisis communications response strategy. Created playbook for crisis scenarios and reporting / tracking process for managing natural disasters, cybersecurity threats, and other incidents.⬗ Controlled response for 2023 Maui wildfires impacting nine resorts and 1,800 associates. Developed 200+ internal / external communications for emergency response, crisis management, and disaster recovery.⬗ Launched over $2.3M in collective relief fund aiding associates and families. Collaborated with cross-functional corporate team of legal, operations, human resources, risk management, governance, and more.⬗ Crafted and executed investor relations corporate communications plan and managed full-scale comms on quarterly earnings (e.g., press releases, scriptwriting, presentations, approvals, media inquiries).⬗ Spearheaded ground-breaking national recognition as outstanding company / employer of choice. Researched and presented viable options to C-suite leaders and penned award nominations leading to award-winning success.

Directed and coordinated cause-related media relations and coverage efforts for corporate programs. Led internal / external communications aligned with corporate philanthropy, social impact, and sustainability initiatives, including executive engagement, social media strategy, and overall media relations. Collaborated with public / private entities to manage comms programs that combined philanthropic financial support and employee volunteerism. Oversaw partnership with enterprise military affairs.⬗ Secured top tier press placements (e.g., CNN, Fox Business, MSNBC, CNBC, Bloomberg) while serving as spokesperson for company-wide high-profile incidents / issues and as ‘National Comms Relationship Manager’.⬗ Reached 50-million target audience during media tour on narrowing racial equity gap in housing.⬗ Drove 118% YoY growth in earned media coverage of corporate social responsibility / housing philanthropy programs. Managed paid engagements (e.g., satellite media tours, audio news releases, mat releases, and sponsored events).⬗ Generated over 6,000 local / national news items and 5-billion impressions via press conferences, homebuyer events, neighborhood revitalization funding and employee volunteer activities to illuminate NeighborhoodLIFT program.⬗ Garnered 265-million media impressions, 700 social media posts, and 130 earned news media stories spotlighting Habitat for Humanity International to aid home buildouts for low-to-moderate income households.⬗ Managed enterprise social media initiatives. Implemented WF’s first-ever Twitter (now X) chat program, achieving 200+ million impressions by producing 10 chats on financial health, student lending, and credit management.⬗ Realized 70+ million people reach through positive public relations in support of 50+ veteran home and vehicle donations, including presentation to veteran at White House Correspondents Brunch.

Served as trusted C-suite advisor by crafting messaging to strengthen positive workplace culture while supporting executive visibility externally with influencer audiences. Launched award-winning integrated marketing campaigns to achieve corporate wellness and flu prevention goals. Contributed as member of ACHE. Displayed familiarity with Joint Commission standards. Excelled as graduate from elite ‘Healthcare Executive Leadership Academy’.⬗ Steered quality-of-care initiatives across enterprise. Led marcom and physician relations while partnered with physician leaders for systemic care lines (e.g., orthopedics, neurology, oncology, diabetes, rehab). Channeled $320M in process improvements via support in reducing variation in patient care & healthcare ops. ⬗ Accelerated organizational culture change. Fortified workforce through sound hiring, training, and mentoring. Created and established annual employee recognition program.⬗ Unified org and built community pride via captivating storytelling. Led production of award-winning special report capturing experience of clinician teams’ trip to aid earthquake victims and perform life-saving surgeries in Haiti.⬗ Orchestrated communications for CEO, CMO, and Disaster Preparedness Office CEO. Ensured widespread transparency by cascading ground-level daily updates to employees, Board of Directors, and select local media.⬗ Produced newsletter for 20,000-person audience (employees and physicians). Digitized and enhanced content strategy to grow understanding of corporate strategy and employee’s role in organization's success.⬗ Executed media relations for corporate awards (e.g., Working Mother’s “100 Best Companies”, AARP’s “Best Employers”). Chaired corporate fundraising team for American Heart Association’s San Diego Heart Walk.