Stephanie Fallon Email & Phone Number

Cambridge, Ma

Lead global influencer relations strategy and execution for market leading edge platform for securing and delivering digital experiences. Set priorities with stakeholders, collaborate with marketing teams, manage PR and AR teams, as well as research firm and PR agency resources to drive outcomes in support of Akamai’s corporate growth initiatives.

Advanced relevance and impact of analyst relations function in guiding strategic direction, validating messaging and product and service delivery evolution by demonstrating value to business stakeholders and implementing best practices. Provided analyst relations support and insight to product, marketing, business development, investor relations, channel, sales, sales training and customer experience teams.

Cambridge, Ma

Re-established dedicated AR function for CDN market leader, with ambitious growth objectives and a rapidly growing product portfolio, including support for the launch of its web security solutions, emotive branded solution portfolio, strategic partnerships, and cloud networking initiatives.

Cambridge, Ma

Managed communications strategy and execution in support of growth objectives across search, business intelligence and customer experience management markets. Coordinated customer reference program and drove analyst relations, and managed North American and European agencies to establish thought leadership and market awareness for company later acquired by Oracle.

Managed and led PR agency including hiring, staffing, training programs, account management, client strategy and planning, agency marketing and new business development. Supported measurable PR programs for clients across technology, business services and consumer sectors. Highlights include six renewals of marquis account, business placements in Wall Street Journal, New York Times, Business Week, CIO, among others, as well as training, advancement and retention of key staff.

Served as senior management team member of fast growing national PR agency responsible growing client revenues, as well as account team and personnel management. Developed and executed creative, strategic marketing programs for technology and business service companies. Specialized in providing strategic value to PR programs. Responsible for meeting program objectives within client budgets. Demonstrated ability to generate creative solutions to overcome program obstacles or changes in strategy. Coordinated regularly with investors and financial teams for quarterly earnings and funding announcements.

Provided team and client management to business to business accounts at leading technology PR agency. Created and implemented marketing-based communications programs that included strategic counsel, research, media relations, analyst relations, investor relations, tradeshows and event support. Responsibilities included defining client objectives, developing strategy and setting goals; effectively delegating tasks and supervising teams to meet pr program goals; communicating progress on all programs and redirecting team efforts as needed, while balancing client demands with budgets. Clients ranged from start-ups to multi-national corporations and span a broad array of established and emerging industries including plastics, online print procurement, knowledge management, systems integration, interactive television software. Participated in business to business team’s and agency’s senior level strategy meetings to enhance internal processes and policies.

Quickly established PR career through four consecutive years of promotions at world’s 6th largest communications firm (now Weber Shandwick) through work with public affairs, non-profit, corporate, and consumer clients in areas such as education, health care, insurance, retail and philanthropy. Devised positioning strategies and implemented communications campaigns, coordinating research, public affairs, advocacy advertising, consumer marketing and public relations efforts on behalf of clients. Contributions ranged from developing and implementing media plans, thought leader programs, grassroots efforts, competitive research, as well as internal and crisis communications programs. Excelled through strong writing, professionalism, verbal communications skills, and excellent client relationships.