Stephanie Tay Email & Phone Number

Vancouver, British Columbia, Canada

Theatlasedit.Com

The Atlas Edit is a travel blog featuring destination guides, travel hacks and wanderlust inspiration.• Conceptualized and developed the website, generating original content through writing, photography, videography, and graphic design• Formulated and executed marketing strategies, achieving first-page Google rankings for multiple articles via SEO tactics• Leveraged Google Analytics for traffic optimization, achieving a monthly average of 20,000 page viewsDaily responsibilities include:• Creating original content by way of writing, photography, videography and graphic design• Managing the blog's social media presence, which includes sharing content across Facebook, Instagram, Twitter and Pinterest• Developing and implementing marketing strategies to increase blog readership• Monitoring of traffic and engagement on Google Analytics

Established a successful short-term rental business with a portfolio of over 20 properties, with >90% occupancy rate while achieving Airbnb's Superhost Award for 3 consecutive years

Remote

Copywriting- Write, edit, and proofread diverse content; including but not limited to website copy, blog content, brochures, print media, etc. - Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, and blogs.- Perform ongoing keyword discovery, expansion, and optimization. Monitor SEO performance with key metrics to develop relevant content- Keep pace with SEO, search engine, and internet marketing industry trends and developments.- Create blog content to increase interaction and monitor measurability of campaigns to the target audience.- Proofreading all contents and copies.Social Media Management- Create, curate, manage and publish all social media content, including images, copy, video, etc.- Strategize, plan and implement marketing activities to accelerate the company’s online presence across all social media platforms (Facebook, Instagram, relevant blogs)- Keep pace with social media marketing industry trends and developments.Graphic Design- Oversee all design elements, from the conception to final delivery- Develop illustrations and materials for distribution- Use the appropriate colours and layouts for each graphic- Ensure final graphics and layouts are visually appealing and on-brand- Continually improve on website UX and customer flow

Singapore

• Work alongside sales managers to uncover marketing goals and identify relevant ROKT Solutions for leading Global, Regional and National businesses• Create and manage an effective team relationship between sales and ad operations• Ownership of sales campaign management, including account set up, reporting, and ongoing recommendations to drive incremental yield and revenue• Weekly prospecting and tactical account planning for team• Assist in developing relevant sales & marketing collateral for clients• Build and maintain strong relationships with designated media buying agencies and marketing teams of clients, including development of accurate CRM databases and org charts• Assist on weekly provision of monthly and quarterly revenue forecasting for sales team

Singapore

• Liaise with ad sales team and clients on a regular basis• Setup, testing and delivery of new campaigns using internal systems• Manage internal databases and all EDM related setups and testing using ExactTarget• Manage campaign budgets• Optimise client campaigns and identify opportunities to further monetise advertisers• Campaign performance reporting across all mediums.• Manage advertiser reporting access and troubleshooting• Weekly and monthly forecasting• Create monthly advertiser invoices• Work with sales team to identify system improvements and accurately communicate to relevant departments

Singapore

• Managed a portfolio of brands with direct day-to-day liaising (eg. Chanel, Dior, Clarins, etc.); • Processed brand updates on product assortment and pricelist;• Reviewed the right assortment to be offered to respective sales doors and updated brands’ merchandising planogram;• Analysed sales trends on door level to maintain a list of best sellers across all categories; • Managed inventory and purchase orders (raised purchase orders, tracked ETAs to ensure timeliness and received invoices to ensure correct billing prices);• Reviewed brands’ marketing calendars to identify key launches to run promotions;• Negotiated with brands on promotion mechanics to drive sales;• Updated and reviewed brands’ monthly sales performance by door;• Collected and prepared date for fact-based negotiations on retail/cost prices and margins; • Day-to-day use of SAP – ensured internal records are kept up-to-date and accurate on latest changes• Ongoing coordination with HQ in Germany on maintaining the system

Northbridge

Volunteer at a local TV program, airs on Channel 44 WTV; Roles included camera operator, tape editor, pre-show crew and assistant director

Subiaco

Produced media content (filming and editing stills and video) for Subiaco Station Street Markets website (http://www.subiacomarkets.com.au/).

Master Of Commerce, Marketing

Bachelor Of Media, Screen And Sound