Stephanie Mccarthy Email & Phone Number

Charlotte, Nc, Us

Global

Lead and execute a comprehensive rebrand for Peak Outsourcing, overseeing all brand elements to enhance market positioning and drive brand recognition.Build and manage the marketing team, hiring and leading a graphic designer and social media specialist to support brand consistency and engagement across channels.Create and maintain an extensive library of content, including case studies, whitepapers, and one-pagers, to support lead generation and sales initiatives.Develop and implement targeted nurture campaigns and geo-targeted sales sequences, effectively engaging prospects at different stages of the buyer journey.Establish and manage the marketing budget, strategically allocating resources to maximize ROI and support high-impact initiatives.Design and execute comprehensive brand and recruitment social media strategies, achieving significant growth, including a 54% increase in LinkedIn followers and a 50% boost in Facebook content engagement.Lead the development of a targeted lead generation strategy, utilizing ZoomInfo and other tools to create vertical-specific sales sequences that effectively convert contacts into clients.Enhance HubSpot functionality by optimizing web forms, creating workflows, segmenting contacts, cleaning data, and accurately tracking lead sources.Coordinate all tradeshow and event activities, including vendor management, booth design, and the development of event-specific materials and speaking presentations.Create and maintain a 52-week marketing plan document, ensuring strategic alignment with overall business goals.

I offer comprehensive freelance services aimed at driving client success in the ever-evolving digital landscape. With expertise in lifecycle and customer marketing strategies, I specialize in crafting tailored solutions to nurture customer relationships, enhance brand visibility, and drive measurable results. From developing personalized marketing automations to optimizing campaign performance through data-driven insights, I'm committed to delivering impactful strategies that propel my clients towards their business objectives.

Orchestrated intricate lifecycle marketing automations, tailored to sample requests and welcome series, aimed at nurturing customer relationships and driving brand affinity throughout the customer journey.Directed collaboration with external digital marketing agencies, focusing on optimizing SEO, SEM, and content strategies to enhance brand visibility and engagement across customer touchpoints.Strategized and executed email marketing campaigns, leveraging segmentation and personalization techniques to increase subscriber lists and boost open rates, ultimately driving customer engagement and loyalty.Collaborated cross-functionally with sales and product teams to align marketing initiatives with customer experience objectives, ensuring a seamless and cohesive brand experience at every interaction point.Utilized data analytics and A/B testing methodologies to refine campaign strategies, continuously optimizing performance and maximizing ROI across all lifecycle stages.

Orchestrated intricate lifecycle marketing automations, tailored to sample requests and welcome series, aimed at nurturing customer relationships and driving brand affinity throughout the customer journey.Directed collaboration with external digital marketing agencies, focusing on optimizing SEO, SEM, and content strategies to enhance brand visibility and engagement across customer touchpoints.Strategized and executed email marketing campaigns, leveraging segmentation and personalization techniques to increase subscriber lists and boost open rates, ultimately driving customer engagement and loyalty.Collaborated cross-functionally with sales and product teams to align marketing initiatives with customer experience objectives, ensuring a seamless and cohesive brand experience at every interaction point.Utilized data analytics and A/B testing methodologies to refine campaign strategies, continuously optimizing performance and maximizing ROI across all lifecycle stages.

Developed comprehensive business and marketing plans, defining brand voice, identifying target markets, analyzing the sales funnel, and devising tactics to increase brand awareness and generate leadsDesigned and executed engaging social media content and strategy, resulting in increased brand visibility and engagementSpearheaded website optimization efforts, managing resources and timelines to enhance user experience and drive conversionsManaged the creation of high-quality trade show marketing materials, resulting in increased booth traffic and lead generationCoordinated the creation and distribution of digital content across multiple platforms, including website, blog, and press releases, ensuring brand consistency and maximum exposureCollaborated with marketing, sales, and product development teams to align messaging and ensure consistent brand representation across all channels

Developed and executed personalized lifecycle marketing campaigns, leveraging segmentation and automation to nurture customer relationships and guide prospects through the sales funnel, resulting in increased brand affinity and customer retention.Collaborated cross-functionally with sales and account management teams to align marketing efforts with customer experience objectives, ensuring a cohesive brand journey across all touchpoints.Spearheaded the creation and optimization of targeted email marketing campaigns, employing data analytics and A/B testing methodologies to deliver relevant content and drive customer engagement.Lead rebranding efforts, including logo redesign and website revamp, to enhance brand image and consistency, ultimately contributing to increased brand visibility and customer acquisition.Utilized data-driven insights to optimize campaign performance and refine strategies, continuously improving ROI and driving business growth across all stages of the customer lifecycle.Implemented a customer referral program to incentivize existing customers to refer new business, resulting in increased customer acquisition and brand advocacy.Created retention nurturing/promotion emails to incentivize previous customers, fostering new opportunities and driving customer loyalty.

Maintained daily communication with enterprise clients, ensuring achievement of client-driven KPIs and conversion goals in click-to-call campaigns.Developed innovative solutions for clients' unique protocols, streamlining company procedures and introducing workflows to enhance efficiency.Trained and managed new account managers, creating comprehensive onboarding processes and documentation for skill transfer.Developed customer lifecycle documentation, collaborating with sales and marketing to enhance cross-selling, upselling, and client retention.Worked cross-functionally to optimize customer experience aligned with business goals, actively seeking opportunities for process refinement.

Greater New York City Area

Managed day-to-day client communication across TV/entertainment team shows and corporate entertainment accounts, ensuring adherence to deliverables and timelines for high-profile clients including Viacom, SyFy, USA Network, and Z Living Network.Presented comprehensive campaign/initiative reports based on paid media results and social listening tactics to inform future strategies for C-level client associates.Maintained vendor communication to identify platform advertising product optimizations, ensuring attainment of client KPIs and providing first mover opportunities.Stayed abreast of social media marketing and creative trends by attending in-house training seminars hosted by industry-leading platforms like Nielsen, Facebook, EPIX, etc., supporting clients in navigating the evolving media landscape.Led team creative/strategy meetings with internal and external client stakeholders, driving focused strategies to enhance performance and achieve client KPIs.

Greater New York City Area

Managed the posting of created content on social media profiles for various TV/entertainment clients, ensuring brand consistency and engagement across platforms.Assisted in the reporting of all campaigns/initiatives based on performance metrics for high-profile clients, providing insights to inform future content creation strategies.Oversaw social media community management, including responding to comments, monitoring sentiment, and escalating issues when necessary, for clients such as Viacom, SyFy, USA Network, and Z Living Network.Conducted competitor research to stay updated on the latest trends in social media marketing, ensuring clients remain competitive in the ever-evolving landscape.Actively contributed to team creative/strategy meetings, providing ideas and suggestions based on in-depth reporting knowledge and industry insights.

New York City

-Finds appropriate clips for blocks using MediaSource, assists with cutting VOs and SOTs, codes VOs and SOTs in iNews, and transcribes clips for the rundown.-Formats and prints blue cards for studio. -Greets guests, brings them to the green room and mics guests in flash studios.-Shadows assistant producers, graphics, and teleprompter in the control room during live shows.

Hofstra University

-Helps with production including critiquing camera angles, script writing, host performance and offering solutions to ensure tapings running smoothly-Helps alter the written script and offers suggestions for improving the show

Hofstra University

-Creates content for the Hofstra chapter of Her Campus.

Hofstra University

http://longislandreport.org/going-out/cold-weather-tips-for-pets/19373

-Uses various equipment to make copies and prints, binding books, business cards, invitations, banners, and posters, etc.-Uses Photoshop to edit and enhance images for print.

30 Rockefeller Plaza

-Conducts research, logs music cues for various MSNBC productions, and finds footage from past shows for various purposes.-Helps organize crew lists and registering crew members for credentials for events using Microsoft Excel.-Shadows directors, producers, and graphic designers in the control room and the studio during live taping.

Kings Park

• Assists customers with purchases and returns• Provides customers with a pleasant experience

East Northport

• Given an authorization code and keys to the front desk in order to assist other cashiers and have access to change drawers• Counted safe and made bank deposits• Resolved customer issues and complaints

Office Of Student Leadership And Activities

• Answered phones and assisted parents and students with any questions

Smithtown

• Published local articles, wrote copy blocks and informational passages• Conducted phone interviews

Bachelor'S Degree, Broadcast Journalism

Activities and Societies: Hofstra University Honors College, Phi Eta Sigma, Give Hope, New York Women in Communication, Director's Cut.

Education record

Activities and Societies: University of Newcastle Cheerleading Study abroad Spring 2015

Education record

Study abroad Spring 2014

Education record