● Recipient of UnitedHealth Group’s Bravo! Program highest level of recognition—the Amethyst Recognition Performance Award—for “demonstrating initiative, innovation, discipline and leadership.”● Supported market growth and retention through design and implementation of strategic marketing campaigns, including: patient and prospect communications, advertising, social media, branding, local marketing events and strategic corporate partnerships● Created strategic systems to streamline and scale efforts:(1) Discovery system allowed DFW to develop and implement over 300 unique provider marketing plans in 2018, as compared to 38 unique plans in 2017; the system was then expanded and implemented throughout the enterprise(2) Broker Training program formalized training on WellMed’s care model and healthcare delivery system; in 2018, we used this to provide in-depth small-group training to over 700 local insurance agents, creating a new network of brand ambassadors● Used market intelligence, statistical research and local feedback to design unique messaging and collaterals for target audiences● Built and maintained relationships with community contacts, health plan partners, sales agents, brokers, physicians and staffs● During my time here, DFW grew to be the largest market in the WellMed network, managing over 107,000 lives

The Provider Marketing Specialist is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. ● generate awareness of the WellMed health care delivery system● accountable for market membership goals for both growth and retention● manages SEP and AEP marketing initiatives● advertising, lead generation, local area marketing, provider promotion, clinic events, broker relations support, health plan partnerships, patient communication, retention and patient support, compliance

- Managed web design, online content, social media, and marketing efforts (email blasts, promotions, and SEO)- Managed the pipeline of prospective clients and the network of existing accounts, vendors, venues and business partners- Managed budgets and reports for all activities related to assigned meetings

Hazan Records emerged in 2015 as an outlet for up-and-coming artists to share their individuality and talent with the music industry. The label is committed to empowering student musicians who take instruction and guidance from seasoned professionals to harness their natural abilities and maximize their musical potential. We aim to produce and promote artists who embody our values of dedication, professionalism and innovation. The Director of Marketing collaborates with executives to launch, develop and implement strategic initiatives to attract talent and support for the organization. ● generate awareness of the Hazan Records mission and its featured artists● pipeline management of potential partners; travel to expand brand and product awareness● negotiate collaborative efforts and sponsorships● website design and development, management of online content, social media, email blasts, promotions, and SEO

CURE is a lifestyle company devoted to offering products and services for a healthy life. CURE was founded by Doctor Lisa Benya, a Board Certified Physician, in 2007. Since that time, CURE has continued to deliver unparalleled treatments for exceptional health, and has experienced tremendous growth as a result.The Director of Integrated Marketing manages all strategic communications and marketing efforts• communications liaison between executives at five locations: Malibu Medical, CURE Concierge, Malibu Beach Inn, Beverly Hills Plaza Hotel, and Sunset Tower Hotel• managed the marketing calendar, developing and executing marketing initiatives• built online brand presence from the ground up, interacting with over 10,000 new followers on five social media platforms• managed strategic partnerships with local businesses• visual, digital and written content for web, social media, email blasts, promotions and events

• Interacted with guests in five­-star restaurants (Asia de Cuba and Herringbone), providing warm welcomes and hospitality• Worked with vendors and event planners to set­up and execute catering and special events• Worked with "a family of passionate individuals dedicated to curating original guest experiences in a friendly, attentive and gracious manner"

• Attended two national leadership conferences as Pepperdine’s PRSSA chapter president• Led the organization through two successful years; Helped build its presence on campus and develop its relationships with surrounding communities

• Monitored and analyzed online coverage of premium brand clients (e.g., Evian, Russian Standard Vodka, Morgans Hotel Group)• Managed media lists, drafted press releases, responded to media inquiries, and aided in planning and execution of special events

• Created organized line sheets and design briefs for Calvin Klein Footwear sales events• Developed and analyzed sales spreadsheets to identify trends, most profitable styles, and opportunities for growth• Prepared printed materials and showroom arrangement for events including two FFANY (Fashion Footwear Association of NewYork) market weeks and internal collaboration meetings• Served as a corporate development strategy team member for LF USA Summer Internship Program

• Social media and website management: account management on Facebook, Twitter, written and video blogs, and the weLiveFIT! website• Member correspondence: direct mail, email and social media• Event planning: member seminars, networking nights, branch grand opening, and the weLiveFIT! Challenge, a web-based reality show• Research and development, marketing, and public relations strategy