Helping Healthcare IT and BioTech companies define and activate their brand promise and marketing potential to deliver value to their customers and patients. Through a people-centric approach, I work with you to uncover and understand your strategy, opportunities and challenges to curate a bespoke solution.

Built and led the marketing and brand strategy, KPIs, and implementation of activities to increase awareness in key markets. Developed marketing operations from the ground up for a web-based, cloud-native PACS scale-up. Shortly after this transformation, the company was successfully acquired.👓 Led the development and delivery of consistent, customer-focused messaging, adding new channels, and building company reputation leading to an increase of over 30% engagement across all… Show more Built and led the marketing and brand strategy, KPIs, and implementation of activities to increase awareness in key markets. Developed marketing operations from the ground up for a web-based, cloud-native PACS scale-up. Shortly after this transformation, the company was successfully acquired.👓 Led the development and delivery of consistent, customer-focused messaging, adding new channels, and building company reputation leading to an increase of over 30% engagement across all channels.👓 Restructured brand architecture to strengthen differentiation position in the market. Show less

Strategic leadership and development across four business units for a team based in Singapore, Mexico, Belgium, and the US. I drove the streamlining of worldwide marketing and marketing communication management activities to support propelling topline revenue to $1B. 👓 Partnered with the VP Marketing and Medical Affairs to develop a global marketing excellence framework, training over 50 marketers and senior leaders in the first year of launch. 👓 Rebuilt marketing… Show more Strategic leadership and development across four business units for a team based in Singapore, Mexico, Belgium, and the US. I drove the streamlining of worldwide marketing and marketing communication management activities to support propelling topline revenue to $1B. 👓 Partnered with the VP Marketing and Medical Affairs to develop a global marketing excellence framework, training over 50 marketers and senior leaders in the first year of launch. 👓 Rebuilt marketing communications teams into a strategic partner and adapted the organization structure to align with business objectives while creating growth opportunities for team members. 👓 Launched EMEA-focused sales engagement program to motivate sales teams. This had a 97% sales engagement rate, and first year target customer conversions 100% achieved. 👓 Spearheaded global brand evolution project from conception to completion. Show less

Steered and revamped marketing initiatives and activities for UK business valued at $17M. Improved business performance by conducting additional analysis into new targets including business intelligence research and focus groups to support growth strategies for new services and product innovations.👓 Grew contribution margin from 47% to 49% with a 14.6% increase in volume sales in cooperation with country manager leads. 👓 Spearheaded James Hardie Europe brand and visualization… Show more Steered and revamped marketing initiatives and activities for UK business valued at $17M. Improved business performance by conducting additional analysis into new targets including business intelligence research and focus groups to support growth strategies for new services and product innovations.👓 Grew contribution margin from 47% to 49% with a 14.6% increase in volume sales in cooperation with country manager leads. 👓 Spearheaded James Hardie Europe brand and visualization refresh project, delivered under time and budget. Show less

Oversaw €850K client portfolio, increasing business revenue and profitability. Increased client’s market visibility and share of voice within their industries to confirm client success. Developed and improved PR by devising and implementing effective leadership strategies.👓 Managed agencies’ proposal and pitches for all new business, and established strategic partner to increase share of voice and reputation through PR, advertising, and content strategies. Grew business portfolio by… Show more Oversaw €850K client portfolio, increasing business revenue and profitability. Increased client’s market visibility and share of voice within their industries to confirm client success. Developed and improved PR by devising and implementing effective leadership strategies.👓 Managed agencies’ proposal and pitches for all new business, and established strategic partner to increase share of voice and reputation through PR, advertising, and content strategies. Grew business portfolio by introducing new services. 👓 Increased client’s share of voice by 258% with a 580% increase with tier 1 targets by positioning them as industry leaders and building their media partnerships with key editors. Show less

Directed marketing and sales teams in formulating and employing marketing strategies in EMEA-I for a ±$250M company while maintaining close collaboration with teams, HR, and managers. Hired, trained, and developed a new marketing and communications team in EMEA-I, while overseeing a three-month sales on-boarding programme development.👓 Devised annual marketing plans, planned and delivered trademark rationalisationprogramme, and conducted distributor business reviews for increased… Show more Directed marketing and sales teams in formulating and employing marketing strategies in EMEA-I for a ±$250M company while maintaining close collaboration with teams, HR, and managers. Hired, trained, and developed a new marketing and communications team in EMEA-I, while overseeing a three-month sales on-boarding programme development.👓 Devised annual marketing plans, planned and delivered trademark rationalisationprogramme, and conducted distributor business reviews for increased volume sales inline with product vitality index. 👓 Provided leadership and set product line growth objectives and launches to support and compliment the market segments strategy. Show less