Stephanie Liu Email & Phone Number

New York, United States

New York

• Hanu: Led brand transformation of the Microsoft Managed Service Provider. Responsible for all demand activation campaigns and events. ROI continuously exceeds target and achieved Gold level Microsoft partner status.• iBasis: Key strategy lead in complete overhaul of brand, positioning and strategic alignment of products following its M&A of 3 other entities. Helped lead global relaunch across 8 offices. and currently top 3 global operator with revenue USD1+B.• Medidata: Lead for brand's digital demand generation campaigns working across multiple product teams. All campaigns drove higher MQLs and conversion targets drove new efforts to consolidate demand efforts.

New York

• Pacific Telecommunications Council: Full brand audit and relaunch. Developed full-scale marketing plan covering site, events, email, PR and social content. Aided PTC in re-engineering their annual 8000+ C-level conference including inaugural Innovation awards gala to recognize ICT innovators. • Systech: Re-engineered brand for the supply chain technology leader. Deployed audience segmentation and executed all strategic marketing plans and campaigns including Systech Global Conferences across key markets. 674% increase in MQL within 6 months and 4x sales pipeline.• Pappads: Created brand platform, content and digital marketing strategy through market research for Uncle Saba's Poppadoms, a start-up brand in their consumer packaged food portfolio. Poppadoms currently distributed in 18 countries across APAC and EMEA.• VEON: Transformation of Vimpelcom to VEON. Led global launch across 10 markets through real-time employee experiences. Deployed global augmented reality campaign introducing the brand across 13 countries to +22,000 employees. • Vodafone: Lead event strategist for Vodafone Carrier Services in North America. Created and executed full customer and sales enablement experiences including trade show builds to support business pipeline. • DECIX: Lead event strategist for all of DE-CIX North America's customer engagement and partnership activities. Working with EU and US leadership, created high impact customer events and launched annual Media and Analyst Day in the US to help support sales roadmap.

Paris

Transformed the accessory startup into a fashion insider must know label. Led all marketing and creative activities including events, PR and digital. Worked with founders to provide strategic direction and oversaw plans for international customer acquisition and retention.• Launched multi-language e-commerce website and international sales contributing to increase 35% monthly sales with average 65% new customers outside France• Led all digital marketing initiatives including search, social, display and affiliate• Won new luxury wholesales buyers in Asia (On Pedder, Dover Street) and North America (Saks, Nordstrom, Anthropology, Opening Ceremony)• Successfully launched 3 collections and 1 collaboration with Mr. Men and Little Miss• Launched successful influencer program with local and international talents• Obtained international print media exposure (Vogue, W, Elle, GQ)• Increased organic instagram followers by 400% and FB organic likes by 15000+ within 9 months

Singapore

Tata Communications• Lead the Tata Communications APAC account encompassing 11 markets. • Implemented integrated product campaigns across the region and played key role in the launch and rollout of TCS Cloud solutions in APAC. • Lead several key APAC events including a Tata group innovation showcase to 1000+ delegates.

Singapore

Standard Chartered Bank• Worked on global consumer, wholesale and corporate campaigns for the APAC region• Involved in producing an internal monthly finance journal relevant to the advertising industrydistributed to TBWA\Tequila worldwide