Stephanie Allen Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Lead diverse project teams, integrating designers, strategists, researchers, analysts, and technical partners to deliver innovative user-centered experiences and content solutions for enterprise-level clients. Spearhead the adoption of emerging design and digital marketing trends, technologies, and operations to improve project efficiency and user.

Boston, Massachusetts, United States

Directed user-centered content strategy initiatives for key client accounts, collaborating with teams to deliver impactful solutions. Led workshops, conducted research, and managed content strategy team to enhance client outcomes and streamline workflows.

Somerville, MA

Collaborated with cross-functional teams to develop and launch a new Sitecore Marketing Technology and Personalization service offering, defining scope, process, and project timelines. Created branded pitch materials and educational materials, facilitated stakeholder workshops, and provided strategic consultation to drive adoption of Sitecore CMS, CRM.

Somerville, MA

Began developing a new practice area and service offering to drive the adoption of Sitecore Marketing capabilities.

Somerville, Massachusetts, United States

Facilitated stakeholder interviews and workshops to align on business goals, business requirements, key audiences, and success metrics. Provided strategic guidance to clients on digital transformation initiatives, leveraging UX best practices and design thinking methodologies. Lead user research and analysis to develop personas, inform design decisions and.

Somerville, Massachusetts, United States

Facilitated stakeholder workshops and conducted in-depth research and analysis to develop digital strategy and information architecture recommendations. Utilized data analytics tools to track website performance metrics and identify optimization opportunities. Conducted user research and analysis to develop personas, inform design decisions and drive.

Somerville, Massachusetts, United States

Defined and conducted user research, UX heuristics evaluations, landscape and competitive analysis, and secondary research and best practices to inform digital strategy recommendations. Produced comprehensive reports and presentations to communicate insights and recommendations to clients and internal stakeholders. Supported the facilitation of stakeholder.

Boston, MA

Developed interactive sitemaps, wireframes, and prototypes to refine website layout and user interactions. Conducted usability testing, collaborated with cross-functional teams to align design with business needs, and contributed to establishing information architecture standards and performing quality assurance testing.

Cambridge, MA

Provided freelance services to small businesses and agencies, focusing on enhancing website functionality, SEO, e-commerce, and digital advertising. Tasks included remote SEO consulting and implementation, evaluating and reporting on SEO performance, setting optimization goals based on best practices, optimizing website elements like page titles and.

Hartford, CT

Led a comprehensive redesign of Connecticut’s leading family-owned residential and commercial lighting showrooms' website, overseeing all stages from information architecture to WordPress CMS implementation and staff training. Achieved significant improvements within five months post-redesign: unique visitors increased by 44%, pages per visit by 368%.

Hartford, Connecticut, United States

Led a major website redesign project, including information architecture, content strategy, and user-centered design, with implementation on BigCommerce CMS. Conducted thorough quality assurance and trained staff on new website functionalities. Acted as a consultant on usability best practices, presenting design iterations to stakeholders across.

Masters, Integrated Marketing Communication

Bachelor Of Science, Communications, Psychology