Stephanie Allen Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Lead diverse project teams, integrating designers, strategists, researchers, analysts, and technical partners to deliver innovative user-centered experiences and content solutions for enterprise-level clients. Spearhead the adoption of emerging design and digital marketing trends, technologies, and operations to improve project efficiency and user experiences. Collaborate with cross-functional teams to align strategic initiatives with business objectives, ensuring seamless integration with marketing initiatives and technical requirements, while contributing to internal career growth and fostering cultural well-being within a 40+ member experience design team.

Boston, Massachusetts, United States

Directed user-centered content strategy initiatives for key client accounts, collaborating with teams to deliver impactful solutions. Led workshops, conducted research, and managed content strategy team to enhance client outcomes and streamline workflows.

Somerville, Ma

Collaborated with cross-functional teams to develop and launch a new Sitecore Marketing Technology and Personalization service offering, defining scope, process, and project timelines. Created branded pitch materials and educational materials, facilitated stakeholder workshops, and provided strategic consultation to drive adoption of Sitecore CMS, CRM, Personalization, Machine Learning, and AMS functionalities. Designed and executed end-to-end enablement plans for clients utilizing the Sitecore marketing suite, in partnership with developers. Contributed to the development of thought leadership content and case studies showcasing successful digital strategy implementations, presenting at seminars, workshops, and conferences. Collaborated with Velir’s C-suite to respond to RFPs and develop pitch materials for design, user experience, strategy, and marketing technology business opportunities.

Somerville, Ma

Began developing a new practice area and service offering to drive the adoption of Sitecore Marketing capabilities.

Somerville, Massachusetts, United States

Facilitated stakeholder interviews and workshops to align on business goals, business requirements, key audiences, and success metrics. Provided strategic guidance to clients on digital transformation initiatives, leveraging UX best practices and design thinking methodologies. Lead user research and analysis to develop personas, inform design decisions and drive improvements in website usability and conversion rates. Mentored junior team members and conducted training sessions to enhance their skills in digital strategy and user experience design.

Somerville, Massachusetts, United States

Facilitated stakeholder workshops and conducted in-depth research and analysis to develop digital strategy and information architecture recommendations. Utilized data analytics tools to track website performance metrics and identify optimization opportunities. Conducted user research and analysis to develop personas, inform design decisions and drive improvements in website usability and conversion rates.

Somerville, Massachusetts, United States

Defined and conducted user research, UX heuristics evaluations, landscape and competitive analysis, and secondary research and best practices to inform digital strategy recommendations. Produced comprehensive reports and presentations to communicate insights and recommendations to clients and internal stakeholders. Supported the facilitation of stakeholder workshops.

Boston, Ma

Developed interactive sitemaps, wireframes, and prototypes to refine website layout and user interactions. Conducted usability testing, collaborated with cross-functional teams to align design with business needs, and contributed to establishing information architecture standards and performing quality assurance testing.

Cambridge, Ma

Provided freelance services to small businesses and agencies, focusing on enhancing website functionality, SEO, e-commerce, and digital advertising. Tasks included remote SEO consulting and implementation, evaluating and reporting on SEO performance, setting optimization goals based on best practices, optimizing website elements like page titles and content, managing local listings across platforms, and delivering performance reports to clients and agencies.

Hartford, Ct

Led a comprehensive redesign of Connecticut’s leading family-owned residential and commercial lighting showrooms' website, overseeing all stages from information architecture to WordPress CMS implementation and staff training. Achieved significant improvements within five months post-redesign: unique visitors increased by 44%, pages per visit by 368%, average visit duration by 243%, and reduced bounce rate by 60%. Managed digital brand and content, including product management, email marketing, and social media, and regularly partnered with an external advertising agency on digital marketing materials.

Hartford, Connecticut, United States

Led a major website redesign project, including information architecture, content strategy, and user-centered design, with implementation on BigCommerce CMS. Conducted thorough quality assurance and trained staff on new website functionalities. Acted as a consultant on usability best practices, presenting design iterations to stakeholders across departments.Analyzed web and email campaign data to optimize performance and visitor engagement. Developed and executed content strategies for digital marketing assets, enhancing online presence and social media engagement.Engaged in strategic marketing meetings to gain approval for content strategies and executed email marketing initiatives. Managed copywriting and editing across web, email, social media, and advertising materials.Handled graphic design for web, social media, in-store signage, and print, including photo editing and video production for YouTube and digital signage.

Masters, Integrated Marketing Communication

Bachelor Of Science, Communications, Psychology