Passionate Category Merchant with over 15 years of experience in financial category planning, product development and assortment building. Proficiency in translating market trends to focus on the target customer. Ability to think decisively, creatively, strategically, and technically, enabling innovative solutions to business challenges. Expertise in supplier negotiations that deliver operational excellence and improved margins.Skilled at building engaged and functional teams and cross partnerships to drive alignment with company practices and goals. Comfortable in leading change in complex and fast-moving situationsMy core skills include:Category Management & SolutionsStrategic Planning & DirectionData Analysis & Decision Making Based on Consumer BehaviorFinancial Analysis & OptimizationVendor PartnershipsAdaptability In Fast Paced EnvironmentI am actively involved with my sorority, Delta Zeta as Collegiate Chapter Advisor. I am passionate about working with these women as they explore their college experience and future career opportunities. Teaching leadership skills is a key to their success.
Clothes Mentor Virginia Beach
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Franchise Business OwnerClothes Mentor Virginia BeachUnited States
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Business OwnerClothes Mentor- Virginia Beach Sep 2024 - PresentLadies resale shop to be opened in early 2025
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Category Manager- Ladies Apparel And SleepwearFamily Dollar Mar 2019 - May 2024Chesapeake, VaIdentify, source, and procure products to boost category performance while managing vendor relationships, product pricing, and development. Manage $130M in retail sales. secure growth opportunities, implement aggressive costing methods, and establish robust vendor partnerships. Conduct weekly business reviews, engage in monthly P&L discussions with senior management, and mentor the Category Team to nurture talent within the organization.• Developed robust $5 key item programs at Family Dollar to deliver a 30% increase in base sales while leading end-to-end strategy execution and process management for Ladies Apparel & Sleepwear in 8K+ stores. -
Director Of PlanningThe Phluid Project Jul 2018 - Feb 2019Greater New York City AreaReports directly to the Founder/President. Start-up business opened in March 2018. Consultant• Manage the finances of the store including payables and payroll. Financial plans and OTB.• Assist the product team and buying staff with product strategy. Develop best practices for procurement and life cycle management. Oversee inventory management. Weekly reporting of financial results.• Analyze performance of the e-commerce website. Customer service follow-up after transactions -
Omni-Channel Buyer / Director, Missy SportswearMacy'S Feb 2015 - Sep 2017New York, NyCollaborated with 50-person Private Brand team and Merchandise Planning to develop assortment vision guiding product development strategy, color/sizing opportunities, testing new products/categories, and alignment on marketing/digital strategy achieving an annual sales volume of $500M+ and making it the 2nd largest volume RTW brand at Macy's. Supervised 3 direct and 4 dotted-line reports. Partnered with Digital Merchants to increase assortments and sales conversions on Macys.com. Introduced quarterly floor execution standards for all stores. -
Buyer / Director Women’S Apparel, 14-24Macy'S Jan 2013 - Feb 2015Greater New York City AreaExtensive knowledge of the "Curvy Woman" Market.Led all aspects of the private brand businesses of Style & Co., American Rag, and domestic brands, delivering fashion solutions for Millennial customers and overseeing purchasing decisions and financial results. Examined market trends, discovered opportunities for plus-size fashion, and developed promotional strategies with the marketing team to meet financial objectives. Collaborated with the planning partner to boost regional opportunities.brands, developed fashion solutions for Millennial customers, and oversaw purchasing decisions and financial results of each brand.
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Brand Director - Style & CoMacy'S Sep 2011 - Jan 2013New York, NyDefined, established, and oversaw the strategic merchandise direction of the Style & Co. brand and aligned financial planning objectives with fashion direction and marketing. Worked with Missy, Petite, Women's, and Macys.com department buyers to formulate and implement financial and assortment plans while supporting buyers in selecting merchandise assortment in line with the brand's strategic direction. Guided field teams with key sales drivers and ideas, examined monthly floor plans to support proper store setup, and analyzed historical financial metrics of sales and margin to validate the achievability of the Macy's Department store plans.
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Senior Director, Brand And MerchandiseEfashion Solutions Aug 2008 - Jun 2011Secaucus, Nj• Led all facets of a full-service E-commerce business with a key focus on growing online sales, developing and expanding the brand, and optimizing the overall customer experience. • Restructured strategies to optimize sales performance to achieve financial plans based on assortment analytics, developed and implemented robust financial plans by category based on sales and gross margin compared to the financial plan.• Launched new brand websites, such as SteinMart.com, SeanJohn.com, and PaulJrDesigns.com, by collaborating with external partner teams, in addition to examining key performance indicators, including AOV, traffic, conversion rate, and units-per-order.• Established proper design standards, conveyed the correct message, and enhanced customer experience for 6 complex branded websites while selecting assortment in conjunction with the licensees. -
Buyer, Women'S Plus Size SportswearMacy'S Oct 2002 - Jul 2008Miami/Fort Lauderdale Area
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Buyer, Juniors SportswearPacific Sunwear Jan 2000 - Sep 2002Orange County, California Area -
BuyerBurdines Department Stores Dec 1988 - Dec 2000Miami/Fort Lauderdale Area
Stephanie Baum Education Details
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Fashion Merchandising
Frequently Asked Questions about Stephanie Baum
What company does Stephanie Baum work for?
Stephanie Baum works for Clothes Mentor Virginia Beach
What is Stephanie Baum's role at the current company?
Stephanie Baum's current role is Franchise Business Owner.
What schools did Stephanie Baum attend?
Stephanie Baum attended Florida State University.
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