Decision-maker and key contact regarding the day-to-day agency service issues on an account. Act as interface between clients and agency creative teams. • Act as internal client liaison and be accountable for all project requirements delivering on time and correctly• Seek and deliver new business opportunities with existing and/or new clients.• Formalize agency point-of-view with clear written recommendations and effective verbal presentation.• Interface and coordinate with creative and production design teams to communicate client strategy and feedback.• Solid understanding of the client’s business and the technology industry, understand how key strategic issues impact client/agency objectives.• Analyze results, drawing conclusions and developing strategic documents and proposals.• Present agency work and/or Point-of-View versus “delivering” materials.• Contribute suggestions, new ideas, procedure recommendations, etc. • Lead meetings (internal and client) and deliver presentations clearly, effectively and with confidence.• Interface and coordinate with Web development team to determine best solution for project and manage content development and implementation.• Ensure that all aspects of agency work are consistently of superior quality.• Clients include: Adobe, Cisco, Stanford University, AMB Property Corporation, Symantec, Fresh Express, LiveScribe, MarketLive, Mercury (now HP), The Meth Project, Siebel Foundation, Computer History Museum, Nvidia, Bigfoot Networks, SAP, California Music Project, Energy Free Home Challenge.

Responsible for the management of channel and corporate communications programs, promotions and websitecontent development.• Worked closely with Product Marketing, Sales and Operations to develop and execute corporate communication programs.• Worked with Product Marketing, Developer Relations, eCommerce, Customer Support and other parts of the organization to develop and update content for www.tapwave.com.• Developed an installed base/customer acquisition marketing program.• Managed all tradeshow/event logistics (3-4 big shows a year plus smaller events).• Supported Sales with channel marketing programs, including POP, advertising, SPIFF’s and other web-related activities.• Managed Tapwave Reviewer Program for press, analysts and other reviewers of the Zodiac product.

Responsible for the development and implementation of creative direction and marketing communication strategiesfor print, advertising, PR and web programs for all three divisions of Digital Audio Productions.• Established and maintained communication programs with corporate clients. Clients: Mattel, Fisher-Price, MGA Entertainment, Leap Frog.• Created individual brand identities for each division, while maintaining a cohesive look and feel throughout all three brands.• Executed the development of all marketing collateral, advertising and websites to launch the brands into the marketplace.

Conceptualized and created a successful upscale contemporary retail store in Carmel, California. Responsible for allaspects of brand development, marketing and advertising campaigns, in-store promotions and visual merchandisingfor both retail store and website.• Developed and implemented marketing communication and advertising plans for launch of retail store and website.• Produced and managed design team in creation of web catalog content and interface design for e-commerce website.• Formulated and implemented marketing and merchandising strategies that consistently increased sales by 46 - 68% annually since initial store launch.• Created store brand identity system, designed and produced physical retail store environment, including all store fixtures.

Responsible for the strategic and creative directions of all corporate communications, product advertising, packagingdesign, direct mail materials and marketing collateral materials. Project managed creative and documentationdevelopment for all products from concept through final deliverable materials.. Worked in collaboration with productmarketing, engineering, and sales on strategic planning for all product development and releases.• Built in-house creative department from 1 to 36 employees.• Managed all aspect of development and implementation for all advertising, tradeshows, sales promotional programs for both professional and consumer product lines.• Negotiated and managed vendor selection and relations for pre-press and printing to assure quality and timely delivery of materials.• Designed and established consistent product packaging identity and marketing messaging for the professional graphics products that was implemented throughout all marketing advertising and collateral materials.• Developed a consistent look and feel for the documentation layout, set writing style guidelines, and documentation standards for all product manuals.• Member of transition team selected to develop the overall product planning and process guidelines and direction for the new combined company “MetaCreations”.

Account development for high-tech clients, focusing on collateral and promotional needs. Direct clients on creativedirection and strategic planning. Provide project management and act as interface between clients and agencycreative teams.• Secured Triad as agency of record for HarperCollins Interactive and developed a national advertising campaign, including promotional and point-of-sale materials, to launch the entry of HarperCollins Interactive into the multimedia consumer marketplace.

Developed, managed and produced marketing communications plans and scheduling for the divisions products,ensuring message consistency with multiple media and liaison with outside resources. Planned and executed variouspromotions including field events, videos, demonstration disks, channel programs, and direct mail programs.Supervised and managed all aspects of tradeshow participation. Supervised marcom staff.• Formulated product launch programs to produce sales collateral, sales and press kits, advertising, and tradeshow and PR events, to successfully convey product messages.• Supervised and managed product advertising and promotional budgets ranging from $ 1 million to $ 3 million dollars.• Established Novell retail identity; developed and introduced the retail packaging and promotional materials for the desktop product line into the mass merchant retail channel.• Developed and implemented product launch advertising campaign and direct mail promotional campaign that product revenue goals by 51%.

Supervised all aspects of design and production from concept through project completion for all advertising, marketingcollateral, and packaging materials. Reviewed proofs, attended press checks, negotiated/managed relationships withvendors, estimated and maintained budgets, supervised in-house staff and outside creative agencies through allphases of projects. Collaborated with sales/marketing management on product strategy and positioning.• Successfully managed the identity transition of both corporate marketing communications and product marketing communications for the merger between Digital Research and Novell.• Managed a wide variety of activities, including brand/product/channel advertising, sales promotions, merchandising, collateral, and tradeshow/event materials, and relations with advertising, media and promotional agencies.• Planned, managed and implemented direct mail campaigns, providing direction in the development, fulfillment and list selection.

Created marketing communication materials for a wide variety of accounts from the music industry to health care.Designed from concept to completion. Conceptual problem solving, computer generated design/layout, typography,color specifications, project research, vendor selection and coordination, account service, estimating, presentationpreparation, and all aspects of production through printing.• Conceived, developed and implemented two fund-raising and community awareness building events for the Monterey County AIDS Project raising a total of over $85K dollars.• Received numerous awards for accomplishments in art direction and design.