Stephanie Workman Email & Phone Number

United States

Silicon Valley

• Decision-maker and key contact regarding the day-to-day agency service issues on an account. Act as interface between clients and agency creative teams.
• Act as internal client liaison and be accountable for all project requirements delivering on time and correctly
• Seek and deliver new business opportunities with existing and/or new clients.
• Formalize agency point-of-view with clear written recommendations and effective verbal presentation.
• Interface and coordinate with creative and production design teams to communicate client strategy and feedback.
• Solid understanding of the client’s business and the technology industry, understand how key strategic issues impact client/agency objectives.

• Responsible for the management of channel and corporate communications programs, promotions and websitecontent development.
• Worked closely with Product Marketing, Sales and Operations to develop and execute corporate communication programs.
• Worked with Product Marketing, Developer Relations, eCommerce, Customer Support and other parts of the organization to develop and update content for www.tapwave.com.
• Developed an installed base/customer acquisition marketing program.
• Managed all tradeshow/event logistics (3-4 big shows a year plus smaller events).
• Supported Sales with channel marketing programs, including POP, advertising, SPIFF’s and other web-related activities.

• Responsible for the development and implementation of creative direction and marketing communication strategiesfor print, advertising, PR and web programs for all three divisions of Digital Audio Productions.
• Established and maintained communication programs with corporate clients. Clients: Mattel, Fisher-Price, MGA Entertainment, Leap Frog.
• Created individual brand identities for each division, while maintaining a cohesive look and feel throughout all three brands.
• Executed the development of all marketing collateral, advertising and websites to launch the brands into the marketplace.

• Conceptualized and created a successful upscale contemporary retail store in Carmel, California. Responsible for allaspects of brand development, marketing and advertising campaigns, in-store promotions and visual.
• Developed and implemented marketing communication and advertising plans for launch of retail store and website.
• Produced and managed design team in creation of web catalog content and interface design for e-commerce website.
• Formulated and implemented marketing and merchandising strategies that consistently increased sales by 46 - 68% annually since initial store launch.
• Created store brand identity system, designed and produced physical retail store environment, including all store fixtures.

• Responsible for the strategic and creative directions of all corporate communications, product advertising, packagingdesign, direct mail materials and marketing collateral materials. Project managed creative and.
• Built in-house creative department from 1 to 36 employees.
• Managed all aspect of development and implementation for all advertising, tradeshows, sales promotional programs for both professional and consumer product lines.
• Negotiated and managed vendor selection and relations for pre-press and printing to assure quality and timely delivery of materials.
• Designed and established consistent product packaging identity and marketing messaging for the professional graphics products that was implemented throughout all marketing advertising and collateral materials.
• Developed a consistent look and feel for the documentation layout, set writing style guidelines, and documentation standards for all product manuals.

San Francisco, CA

• Account development for high-tech clients, focusing on collateral and promotional needs. Direct clients on creativedirection and strategic planning. Provide project management and act as interface between clients and.
• Secured Triad as agency of record for HarperCollins Interactive and developed a national advertising campaign, including promotional and point-of-sale materials, to launch the entry of HarperCollins Interactive into.

• Developed, managed and produced marketing communications plans and scheduling for the divisions products,ensuring message consistency with multiple media and liaison with outside resources. Planned and executed.
• Formulated product launch programs to produce sales collateral, sales and press kits, advertising, and tradeshow and PR events, to successfully convey product messages.
• Supervised and managed product advertising and promotional budgets ranging from $ 1 million to $ 3 million dollars.
• Established Novell retail identity; developed and introduced the retail packaging and promotional materials for the desktop product line into the mass merchant retail channel.
• Developed and implemented product launch advertising campaign and direct mail promotional campaign that product revenue goals by 51%.

• Supervised all aspects of design and production from concept through project completion for all advertising, marketingcollateral, and packaging materials. Reviewed proofs, attended press checks, negotiated/managed.
• Successfully managed the identity transition of both corporate marketing communications and product marketing communications for the merger between Digital Research and Novell.
• Managed a wide variety of activities, including brand/product/channel advertising, sales promotions, merchandising, collateral, and tradeshow/event materials, and relations with advertising, media and promotional.
• Planned, managed and implemented direct mail campaigns, providing direction in the development, fulfillment and list selection.

• Created marketing communication materials for a wide variety of accounts from the music industry to health care.Designed from concept to completion. Conceptual problem solving, computer generated design/layout.
• Conceived, developed and implemented two fund-raising and community awareness building events for the Monterey County AIDS Project raising a total of over $85K dollars.
• Received numerous awards for accomplishments in art direction and design.

Associate, Fashion Design

Associate, Visual Communications