Stephany L. Email & Phone Number

Dallas, Texas, United States

Manage email campaigns to convert consumers in the auto-financing industry into financing customers through Chrysler Capital and Santander Consumer USA. Review and evaluate custom campaigns requested by the business to help them achieve long-term goals and strategies. Create email and SMS strategies to drive and increase customer and dealer engagement with our various brand websites and channels. Collaborate with all internal channels and teams for long-term, strategic development of email and SMS campaigns based on key business and partner initiatives. Partner with cross-channel teams and departments to design, review, and deploy email and SMS campaigns to dealers and customers. Project manage the process of development and execution of email and SMS campaigns within the Adobe Workfront environment, managing tight deadlines and all compliance and business approvals.Evaluate and deploy custom campaigns requested by business stakeholders to achieve their current and long-term strategies. Provide insightful reporting in order to maintain KPI goals to key stakeholders within the organization. Create filter criteria, and SQL queries linked to our data warehouses within the Oracle Responsys platform to target specific audiences as well as add specific exclusions to all email campaigns.Provide recommendations based on reporting to determine optimal ways to reach our target audience to increase our dealer relationships and to drive customer acquisition through our websites, social media platforms, and micro sites.

Dallas, Texas, United States

Contract-to hire role for Chrysler Capital and Santander Consumer USA.

West Palm Beach, Florida Area

• Membership Sales, Retainment, Relations - Responsible for all membership-related activity, including marketing, applications, social media, sales, tours, retention, on-boarding, and billing discussions. • Present all dues & fees schedules along with case-by-case scenarios for all membership changes, reinstatements, or resignations.• Create all reports from Jonas, MetricsFirst, and HubSpot for current members, remarketing, and for prospecting.• Creates and assists in the implementation, advertising, content writing, and execution of membership marketing, and remarketing using HubSpot CRM.• Develops programs and initiatives and recommends policies designed to increase membership growth and engagement. • Establish membership marketing standard operating procedures.• Process all membership changes at the end of fiscal year.• Digitize membership department process including lead generation, communications, and new member on-boarding.

West Palm Beach, Florida

Update and maintain back-end and UX of website, mobile app, CRM, Membership database. Manage Email, SMS, and Social Media Marketing; Oversee development of entire website conversion from Jonas to Members First website design and functionality. Build Membership Marketing campaign strategies based on Google Analytics and Social Media user data. Write all internal and external member and employee communications such as event promotions, and newsletters. Do photography for Golf Tournaments, private events, and other club-related activities. Spear-head paid advertising campaigns, offline and online, using regional data, and user profile segmentation.

Juno Beach, Florida, United States

• Manage transactional email and SMS communications and strategies by working closely with development teams and Business Analysts to assure projects are executed on-time and on-budget.• Workflow management within such tools as IMO (IBM Marketing Operations); Jira and Confluence, using Agile methodology.• Work closely with Business Owners and stakeholders to assure final project/campaign meets overall communication and marketing initiatives.• Conduct QC on all email campaigns assuring UX, Design, Functionality, Dynamic Content, and Tracking is on target.• Report metrics and data using Watson Campaign Automation (WCA) platform and recommend optimization opportunities.• Trained as Email Communications designer using WCA and HTML, in preparation of Hurricane Season and First Responder role.

Orlando, West Palm Beach, Fl

Consult with small businesses: Google Analytics tracking and optimization; social media; accounting; online forms setup; file management; tax preparation; writing; SEO/SEM; graphic design; office management; marketing; Home Advisor analytics and database, and GSuite integration.

Jupiter, Fl

Manage numerous accounts in the medical industry, developing websites from design to launch, implementing tracking, lead management, and utilizing Blogs, Social Media, Email & SMS Marketing, Creative Design, Analysis, Recommendations, and Optimization for increased leads and long-term ROI growth. Software/Tools used: Salesforce, WordPress, Vertical Response, Google Analytics, AdWords, Webmaster Tools, Trends, SEM Rush, Hootsuite, Moz Local, Five9, and internal proprietary software.

Celebration, Fl

Q&A, Testing, Optimization, Analysis, Reporting, and Presenting Results on various Test Experiences as required to optimize User Experience and ROI goals for Walt Disney World, Disneyland, Disney International, and Disney Cruises' online initiatives.Daily responsibilities working closely with: • Adobe Analytics• Product Development• Content Management (CMS)• UX • Mobile & Web Design• All Disney Brands• Programming and Development• QA• Success Metrics• Visitors Segmentation• Production• Strategy• Data QA

Winter Park, Fl

Focusing on all of the Music & Entertainment Full Sail University Degree Programs; including Recording Arts, Music Production, Music Business, Entertainment Business, and Show Production: Google Display Network for DISPLAY campaigns: - Upload and test creative and internal url-tracking- Recommend strategic banner display placement, targeted audience, geo and day-parting options, as well as spear-heading remarketing efforts focusing on video channels, and internal landing and confirmation pages.Google Analytics/Adwords for SEARCH campaigns: - Creation and optimization of keywords, ad content, creative, CTR, Quality Score, day-parting, bidding, remarketing, and campaign performanceFor all campaigns:- Maintain budget analysis, allocation, and optimization of daily and monthly target budget and lead goals. - Conduct weekly reporting and strategic consulting with summaries of Salesforce, Crystal, and Google reporting.- Excel Reporting, Analysis & Presentations.Spear-headed the Remarketing Efforts for Google Display campaigns which contributed to a 20% lift in enrollments in 2014-2015. Implemented Remarketing for the Search campaigns. Tested various combinations of targeting including day-parting, device-targeting, and browser targeting with the remarketing efforts.

Las Vegas, Nv

Present Digital strategies and recommendations to potential, new, and existing clients in order to maximize their Brand Awareness and ROI initiatives.Handle all and anything Interactive, Online, and Digital including but not limited to: SEO, SEM, user behavior analysis, A-B testing, tracking tag implementation, reporting & optimization, IAB Standards implementation, online creative development, keyword bidding and optimization, online video, social media, SMS, Bluetooth, websites, landing pages, email, newsletters, databases, booking engines, and CMS.Clients included: Donald Trump, Andre Agassi, Pinnacle Entertainment, and CityCenter.

Las Vegas, Nevada, United States

Consult with Media, Creative, PR, and Account teams on digital, mobile (SMS and short code) and online strategies for various campaigns for existing clients and new business pitches. Developed strategies using omni-channel marketing approach including mobile SMS and short code campaigns. Review integrated reporting and analytics for strategic planning and optimization for brand or ROI-based objectives.

Las Vegas, Nevada, United States

Online Campaigns for: Bellagio, Bellagio Weddings, Monte Carlo, Monte Carlo Weddings, Cirque Du Soleil's "O", Lance Burton, MGM MIRAGE Nightclub Initiative, and Beau Rivage. • Built strategies using segmented audience profiles targeting the FIT (frequent independent traveler) with specific messaging for conversions.

Palm Beach, Fl

• Partnered with the Palm Beach Golf Course Superintendent Association Board of Directors as the managing director of their website, www.pbgcsa.com, an informational and resource website for the Agronomic Industry. • Conducted monthly presentations of website functionality as educational piece to the superintendents.• Sold all online advertising to local small businesses in the golf industry.• Sold website design and development to local businesses in the golf industry. • Managed all accounting and administration.• Created, developed, and launched annual fishing tournament that has grown with over $30,000 in fundraising.

West Palm Beach, Florida Area

Studied Javascript, HTML, Perl, Coldfusion to obtain my CIW (Certified Internet Marketing Certification).

Palm Beach Gardens, Fl

Event Management-Player Liaison, Public Relations• Assisted Greg Norman's Manager & President of his companies, Bart Collins, with managing all communications and correspondence within GWSE-US and Australia.• Organized GWSE annual international Corporate Conference. Handled travel, visas, reservations, and accommodations for GWSE executives.• Player Liaison for the PGA Tour event, the Shark Shootout. Worked directly with the PGA Tour during pre-event qualifying; handled all logistics of 24 Pro-Tour golfers, their managers, and families during their participation in this annual golf tournament.• Freelance-Contract photographer for Greg Norman's private club, The Medalist's marketing brochure.• Managed the Greg Norman Estates Wine Launch. Responsible for all logistics and planning of this 2-Day event: spa/golf outing, reception, dinner, and gifts for 80 VIPs from the international wine distribution industry from the U.S and from Australia. • Coordinator in Media Center Greg Norman Holden International; Australia. Worked with the media and the public on all scores during the tournament.• Handled all of Greg Norman's Sydney Olympics 2000 participation scheduling and interviews, including running with the Torch and the closing ceremonies parade.

Miami Beach, Fl

Assistant Director/Event Management• Managed NARAS events including the GRAMMY®s, Awards Banquets, the Masters of Music Workshops, and the high school program Soundcheck with professional artists on tour such as Carlos Santana, Tori Amos, and John Tesh.• Managed the organization, logistics, promotions, accounting and an intern staff of eight for the 450-guest event, the Masters of Music Awards Dinner held at Julio Iglesias’ home and honoring legendary producer, the late Tom Dowd.• Monitored news releases and public relations activities with local media.• Writer/Editor/Photographer for the NARAS Newsletter sent monthly to over 2000 members.• Responsible for Florida membership relations with the main office in LA.

Bachelor'S, English-Creative Writing, 3.87 Gpa

Activities and Societies: Photography; Biliards Team; WVFS Radio; School of Theatre; Pi Kappa AlphaBachelor's Degree in English: Creative.

Bachelor'S Of Science, Music Production, 3.96 Gpa

Activities and Societies: Hall of Fame Volunteer 2013 and 2014. Christmas Parades volunteer 2014. Full Sail Multi-Media Info Tour Bus.

Ciw, Webmaster

Bachelor Of Arts - Ba, Digital Music Production, 3.96

Recording Arts focusing on music theory and music production using Pro Tools, Logic Pro, Ableton Live, and extensive formatting, editing.