Stephen Brandt Email & Phone Number

San Francisco Bay Area

San Francisco, Ca

SNAPSHOT: Strategic Planning | Vendor Relations | Global Marketing | Cross-Departmental Collaboration | Onboarding | Integration | Marketing Growth | Process Flow | TrainingManage strategic sourcing, onboarding, and vendor relations supporting PayPal's global marketing working cross-functionally with procurement, finance, and marketing operations. Own relationship, scorecards, and quarterly business reviews for key translation and production vendor. Served as Global Translation & Content Delivery Manager in contractor and full-time capacity, onboarding and rolling out new translation and production agency throughout PayPal and PayPal brands.• Saved $2M first year and more than doubled project volume while holding costs flat over 4+ years as PayPal reduced headcount and cost while scaling marketing programs to more countries. Onboarded third party translation and production agency that including integration into kanban system to support more markets and languages.• Reduced number of last-minute requests and emergencies 80% within 6 months and improved compliance levels resulting in no after-the-fact issues. • Addressed marketing transition to self-management of contracts and vendors through disconnected system. Developed understandable single "what to know" process flow and training from deep-dive individual functional area trainings.

San Jose, Ca

Manage rollout and ongoing operations of external translation and production agency throughout PayPal and PayPal house of brands.

San Francisco Bay Area

SNAPSHOT: Web & E-mail Marketing | Testing | Marketing Strategies | Client Relations | Strategic Development | Reporting | CommunicationsSuccessfully launched product after modeling ad hoc projects as subcontractor for major social media company. Included strategy development and research reporting to better communicate results into actionable insights for hardware devices. Refined messaging for testing key benefits that addressed user concerns about trust.

San Jose, Ca

SNAPSHOT: Brand Introduction & Relaunch | Campaign Guidelines & Takeoff | Team Training | Marketing Channels | Third-Party Selection | Management HireOptimized advertising agency searches for PayPal brand relaunch and introduction of Venmo to broader audience. Developed campaign guidelines & identity system, trained internal teams, provided review, and approved campaign use in marketing channels. Teamed with Employee Communications to launch campaign across internal website and worldwide office locations. Led consumer campaign and launch for PayPal app refresh. • Achieved 4 out of 5-star ad rating after 6-month process selecting agency to launch new PayPal brand campaign timed to coincide with new company direction. Created Campaign Brand Guidelines across marketing media.• Selected and onboarded creative agency in 3 months to support Venmo marketing activities; conducted agency RFP for Venmo marketing director.

Santa Clara, Ca

SNAPSHOT: Strategy Development | Global Campaigns & Branding | Production | Communications | Advertising | International Integration | Media Agency Transition & Management | OnboardingDrove strategy development, production, and creative optimization for consumer and B2B campaigns/product launches across all communications platforms. Created global brand platforms and campaigns. Led consumer advertising and production including country-level integration and localization efforts. Led PRC media agency transition and onboarding increasing media reach and effectiveness with smaller agency team and budget (based in Beijing).• Developed global campaigns for emerging markets in Brazil, Russia, India, and China.• Attained 50% reduction in retainer costs by creating new agency open-source model approach.• Reversed Intel’s declining brand awareness and preference indicators as much as 15 points and reduced retainer costs 50% while maintaining same number of countries and markets.• Developed advertising campaign as part of wider team to invigorate brand, selected new media agency, and developed model geared to smaller creative agency and single localization agency.• Increased PC purchase intent 2+ points after relocating to Japan for short term, spearheading 3-month campaign, and working with local agency to reverse trend and build deeper preference for Intel.

Santa Clara, Ca

Managed creation of worldwide merchandising materials (in-store POS) for Intel boxed processor dealers. Created desktop, mobile, server, and processor product content program, driving increased adoption on Intel architecture-based solutions. Managed external research vendor for retail audits resulting in new approach for POS materials with resellers. Created channel extension of Intel Inside® program (MDF) for 1,000+ channel resellers.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Anthroplogy/Communications

Activities and Societies: Varsity track and cross country teams. Acacia Fraternity.Member on Track and Cross Country Big Ten Champions..