• Planning and delivering full-mix marcomms campaigns across different priority policy areas• Developing evidence-based, bold campaign messaging, testing and creative to drive awareness, supporter engagement and behavioural change through our campaigns• Planning and producing innovative comms and actions using various campaigning tools and databases• Supporting and producing campaigning materials and events• Co-ordinatination of day-to-day campaigning work management• Evaluating communications, campaign strategies and actions. Developing insight-based strategy for acquisition, retention and mobilisation of supporters• Communicating and maximising campaigns, driving them forward and enhancing the reputation of the Campaigns team with supporters, patients, researchers, the general public, media and colleagues• Working together with teams from across the organisation to develop innovative acquisition strategies and campaigns for supporters, furthering integration campaigns and supporter journeys across a variety of channels• Undertaking additional tasks and asks as required

Driving national awareness and take-up of the NHS App/COVID Pass as part of the efforts against coronovirus. Planning campaigns from government led policy.Working with the Cabinet Office, DCMS (Department for Digital, Culture, Media and Sport) and BEIS (Department for Business, Energy and Industrial Strategy) to target stakeholders and provide tailor-made marcomms assets. Insight, stakeholder mapping, social media, web-content, email, out-of-home advertising, analysis & reporting, asset design, production and national distribution to vaccination centres, GPs and health centres. Working with regional comms teams throughout the UK. Working with companies such as BT, Apple and Google. Relationship management, media monitoring and producing daily media summaries to distribute to the senior management leadership team.

• Managing day-to-day activities for several marketing projects, including project management, commissioning content, press release and social media production, content creation, creative development, buying 3rd party advertising, marcomms collateral, campaign tracking and reporting• Marketing and Comms Lead for Premier Skills- an initiative between the Premier League and the British Council using football to deliver training and education to communities in 14 countries• Brand guardian for Premier Skills, ensuring adherence and effective exposure on campaign assets• Line management of three content officers, producing a range of campaigns assets inc social media, web-content, email, blogs, articles, video, photography, artwork, social media and communications• Copywriting, editing and proof reading assets and ensuring messaging alignment and effectiveness• Using insight to develop and then tracking performance and analysis of marketing campaigns to understand and refine effectiveness and ROI • Reviewing strategies and developing initiatives to support country-specific marketing activities

Providing account management services across the Group’s colleges, supporting marketing and admissions activities that encourage recruitment to college targets across the Group• Developing and delivering marketing plans and campaigns to drive student recruitment to the college targets for Adults and Community Education across the Group.• My areas of responsibility included campaign management, attendance at internal and external events, development of online and offline marketing materials such as prospectuses and course leaflets and digital campaigns including advertising and overseeing the Adults and Community Education content of the websites and other online marketing resources

• Please see above duties and responsibilities for the British Council.

• Responsibility for planning and implementing the marketing activities for the University’s Business School to drive increase student recruitment• Copywriting, editing, proof-reading and producing assets for different key audiences (hard display, adverts in media, prospectuses, radio, press, online for under-grads, post-grads, professionals international student audiences)• Management, planning, writing content and scheduling social media (Facebook, LinkedIn and Twitter accounts and blogs)• Identifying news stories and working with press team to take story through to publication • Organising key events such as open days, applicant days as well as professional open evenings for different audiences• Analysing data and research to inform and evaluate marketing activity to implement evidence based future marketing• Acting as a brand ambassador in order to uphold, guard and promote the university’s branding through effective channels• Working with agencies to plan and implement online campaigns for UK and international markets inc paid search & ad words • Managing the budget, the largest of all off the schools’ and delivering to, objectives and outcomes, timelines, value for moneyKey achievements• Produced more campaigns than done so by any other officer during my time there• Production of a range of high-spec assets used to increase the recruitment of students and to market to companies• Key member of events group responsible for organising successful events; open days, applicant days and post graduate & professional open evenings

• Producing regional and national campaigns to different target audiences, including Be Clear On Cancer, Flu Vaccination and NHS Health Check. Tailoring assets and writing to best target specific audiences.• Managing campaign social media- planning, writing content and scheduling• Working closely with the internal Press Office and external agencies and to produce campaign press releases, Q&A sheets, key facts and figures, quotes from partner health organisations/doctors and managing media relations• Use of events as part of campaign strategy• Supervision of campaign film shoots, photo-shoots model selection and post-production liaison• Working with partner organisations such as Cancer Research UK to strengthen campaign branding • Delivering and monitoring activity to agreed standards and outcomes, timelines, value for money and budgets• Supervision of Campaign Support ExecutivesKey achievements• Increased drive and take-up by patients presenting symptoms to GPs and health-workers for every health issue• Production of ready to use customisable marketing toolkits for GPs/local authorities to drive take-up; included marketing guide, PR guide, posters, leaflets, OOH advertising templates, press releases, webpages and video assets• Key involvement in a range of successful events key in helping to deliver successful campaigns• Production and managing of bespoke photographic library

• Delivering and writing effective and creative content through multiple channels; council magazines, webpages, campaign booklets and leaflets, events, liaising with the press, new media agencies, designers and internal teams as required• Identifying potential campaign news stories and working with the press team to develop for publication• Organising events at venues including the Houses of Commons and New London Architecture to drive investment in Enfield’s regeneration programmes• Providing integrated campaigns to budget and timescale, advising clients in planning, methods, design, resources and targeting of demographics with clear evaluation of outcomes• Communicating to residents, community groups and individuals to ensure that their needs were considered, subsequently strengthening the Council’s reputation and aligning with its strategy to users, community groups, directors and councillorsKey achievements• Successful events at the Houses of Commons and New London Architecture to drive investment and market Enfield’s regeneration programmes. Secured key speakers such as Sir Edward Lister (Deputy Mayor of London for Policy & Planning)• Production and management of recycling campaign including dressing 60 refuse vehicles in new bespoke branding (residents as superheroes), which drove buy-in and recycling increases with incidents of negative behaviours dropping i.e. fly-tipping• Successful marketing and brand identity for Enfield 2020, a major project spanning twenty council projects to increase buy-in from residents, community groups, council staff, Directors and Councillors• Production of bespoke micro-site for £3.4 bn Meridian Water development and overseeing performance