Single Copy Marketing Manager
CurrentDesign and implentation of merchandising methods for the News-Sentinel and the Journal Gazette newspapers within our retail dealers. Develop promotional initiatives through partnerships with our retail dealers to increase single copy sales in ways that benefit the retailer. Create and schedule POP signage that promotes and highlights specific features and/or edtions. Manage the newspaper draw to provide reasonable numbers of copies for merchandising all points of purchase to avoid sell outs… Show more Design and implentation of merchandising methods for the News-Sentinel and the Journal Gazette newspapers within our retail dealers. Develop promotional initiatives through partnerships with our retail dealers to increase single copy sales in ways that benefit the retailer. Create and schedule POP signage that promotes and highlights specific features and/or edtions. Manage the newspaper draw to provide reasonable numbers of copies for merchandising all points of purchase to avoid sell outs and low returns. Show less