Responsible for customer analytics, customer insights, market insights, customer strategy, customer advocacy ('voice of customer') and text-based analytics for Woolworths Group

Responsibilities included establishing the sustainability analytics program for Woolworths Group, including across emissions (and TCFD approaches), packaging, food waste, health and people. Also included establishing Woolworths Group's macroeconomic practice and COVID-related modeling

Responsible for pricing strategy, including major pricing transformations / reviews across Woolworth Group's businesses

Provision of strategic business advice - focused on pricing strategy - to senior management stakeholders in client organisations. Industry experience has included retail, FMCG, manufacturing and logistics in Australia and internationally - with experience across the traditional B2B, B2C and e-commerce spheres. Expertise is end-to-end in the pricing space, spanning pricing strategy, operations, administration and promotional effectiveness. Services have additionally covered related advanced analytics functionalities - including those related to business performance drivers, 'big data' analytics and mix optimisation

Responsibility for leadership of CUB's customer investment function - including the pricing, contractual customer investment (business agreements) and promotional effectiveness teams - post the demerger of Foster's Group into CUB and Treasury Wine Estates

Responsibility for leadership of the Australian Pricing function, comprising a broad range of pricing-related activities including strategic pricing, pricing operations, and pricing execution / administration. Responsibilities of the role included pricing for the breadth of Foster’s Australian beer, wine (now Treasury Wine Estates), spirits, RTD, cider and non-alcoholic beverage portfolio

Responsible for management of a team of internal and external resources accountable for provision of market and consumer intelligence services to the Australian business. Major components of the role included ongoing category and market analysis / 'deep dives', designing and implementing company-wide reporting, and leading regular market performance reviews with senior management stakeholders

Provided strategic business advice to a number of major corporate clients - primarily within the banking and insurance sectors