An experienced Digital Marketer with Bachelors in Marketing, Innovation & Technology from Dublin City University. I have a proven history of exceeding targets in all my previous roles across 6 years. Skilled in PPC, Analytics, Web & SEO with a specialty in Paid Social. I have spent time honing my skills throughout the digital space. I have worked with clients in tourism, fashion, tech, fintech, events and sports giving me invaluable experience in different sectors.
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Head Of Paid MediaBingo Loco Nov 2024 - PresentCounty Dublin, Ireland- Develop and execute comprehensive digital marketing strategies that align with overall business objectives.- Lead and manage a team of digital marketing professionals across paid ads, content and social media, - Build and maintain a strong online presence for the company across all digital platforms such as websites, social media, email, search engines, and mobile.- Monitor and analyze KPIs for all digital marketing campaigns, and provide insights and recommendations to improve their effectiveness.- Collaborate with cross-functional teams including sales, creative director, operations and customer service to ensure consistency in messaging, branding, and customer experience.- Identify and implement new digital marketing channels and tactics to improve engagement and generate sales.- Develop and manage digital marketing budgets, and ensure that all campaigns are delivered on time and within budget.- Evaluate the effectiveness of digital marketing campaigns and report on key metrics to senior management.- Develop and implement strategies for website optimization, including improving website performance, user experience, and conversion rates.- Conduct regular competitor analysis to stay ahead of market trends and adjust digital marketing strategies accordingly. -
Global Paid Ads ManagerBingo Loco Feb 2023 - Nov 2024County Dublin, Ireland -
Uk Marketing ManagerBingo Loco Mar 2022 - Feb 2023Dublin, County Dublin, Ireland- Create, optimise and report on all Paid Social campaigns for our events in the UK- Provide regular reports on performance metrics such as fill rates, cost of customer acquisition and general return on investment.- Responsible for the companies highest fill rate and lowest customer acquisition cost within the region.- Create and run campaigns across Facebook, Instagram, Tiktok, Snapchat, Google and Youtube.- Communicate with our UK venues, influencers and radio partners.- Improve campaign performance by identifying actionable opportunities by undertaking required analysis and A/B tests. -
Freelance MarketingFreelance Jan 2022 - PresentDublin, County Dublin, Ireland
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Marketing Expert@FacebookAccenture Sep 2021 - Mar 2022Dublin, County Dublin, IrelandUplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phoneManage a portfolio of SMB clients with responsibility for growing revenueDemonstrate the value of our SMB advertising solutionsProvide pre and post-sales support for all self-service productsTake responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and supportProvide vital product insights and feedback from our customers to engineering. -
Marketing ManagerDebs Republic Aug 2019 - Jul 2020County Dublin, IrelandSocial Media Marketing: Managed the company's social media accounts on a number of different platforms. Paid advertising included.Marketing Automation: Automating Various sales funnels such as email and the lead to sale process.Online Advertising: Google AdWords PPC, experience with budget management.Creative Director: Generation and execution of unique customer acquisition strategies. Regular event organisation.Sales: Performing sales pitches to potential clients, negotiating packages.
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Marketing InternTourism Holdings Latam Jun 2018 - Jun 2019Lima, Peru- Email Marketing: Responsible for growth in sales from $800 over the previous 11 month period to $200,000 in the 6 months under my control. Email open rates averaged between 60% - 80% compared to an industry average of 20%.- Negotiate and lease with influencers and bloggers collaborating with our brands: Responsible for analysing the value of an influencer or blogger to our brand and agreeing on a package of discounts/tours we could offer in return for their services.- Social Media Marketing: Managed multiple company brands across a variety of social media mediums. - Web content & SEO Optimisation: Content creation and design for multiple websites. Blog writing which ranks 1st on google search for predetermined keyword searches.- Video creation: Script writing and video footage search. Work in collaboration with video editor to create advertising videos.
Stephen Murray Education Details
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Malahide Community School
Frequently Asked Questions about Stephen Murray
What company does Stephen Murray work for?
Stephen Murray works for Bingo Loco
What is Stephen Murray's role at the current company?
Stephen Murray's current role is Head of Paid Media @ Bingo Loco.
What schools did Stephen Murray attend?
Stephen Murray attended Dublin City University, Coláiste Dhúlaigh College Of Further Education, Malahide Community School.
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