Head Of Paid Media
Current- Develop and execute comprehensive digital marketing strategies that align with overall business objectives.- Lead and manage a team of digital marketing professionals across paid ads, content and social media, - Build and maintain a strong online presence for the company across all digital platforms such as websites, social media, email, search engines, and mobile.- Monitor and analyze KPIs for all digital marketing campaigns, and provide insights and recommendations to improve their effectiveness.- Collaborate with cross-functional teams including sales, creative director, operations and customer service to ensure consistency in messaging, branding, and customer experience.- Identify and implement new digital marketing channels and tactics to improve engagement and generate sales.- Develop and manage digital marketing budgets, and ensure that all campaigns are delivered on time and within budget.- Evaluate the effectiveness of digital marketing campaigns and report on key metrics to senior management.- Develop and implement strategies for website optimization, including improving website performance, user experience, and conversion rates.- Conduct regular competitor analysis to stay ahead of market trends and adjust digital marketing strategies accordingly.