Leading the development and execution of impactful organic and paid digital strategies to enhance candidate engagement. Ensuring seamless logistics for recruitment events and activities to deliver a positive experience for candidates and hiring teams. Proactively sourcing from diverse talent pools to expand our workforce while elevating the recruitment journey for improved satisfaction and success rates.Fostering collaborative partnerships within internal teams to boost efficiency and effectiveness across departments, while also forging alliances with external organizations to enhance our recruitment processes. Demonstrating expertise in collaborating across large cross-functional teams, leading with influence rather than authority.Creating compelling content to bolster the UofL Health talent brand, attracting and retaining top talent. Monitoring and managing online reputation through diligent review and response management.Identifying strategic opportunities for growth and innovation in recruitment and talent acquisition. Collaborating on the development of advanced digital tools and processes for improved outreach. Expertly managing recruitment-specific platforms to drive increased engagement and conversion rates.

Maintained AdventHealth's digital recruitment presence and contributed to Talent Strategy-Human Resources' recruitment strategies. Led cross-functional collaboration, identifying growth opportunities and ensuring alignment with organizational goals. Provided guidance to update programs, created reports for metric monitoring, and collaborated on process enhancements.Collaborated with TA Marketing to develop effective recruitment materials and conducted tailored training sessions for stakeholders. Built relationships within AdventHealth to enhance referral programs and led change projects for program evolution and ROI optimization.Conducted benchmarking and market research to keep recruitment strategies competitive. Managed recruitment program spend efficiently and led data-driven decision-making to enhance program effectiveness. Acted as a subject matter expert for the Recruitment Management System, improving the digital candidate experience and streamlining processes.

Developed and led the establishment of an impactful marketing program for AdventHealth Manchester, collaborating extensively across large cross-functional teams. Demonstrated the ability to lead without authority, fostering collaboration and alignment among stakeholders to achieve strategic objectives. Identified opportunities for strategic growth and profitability, guiding department heads, managers, and staff in updating and interpreting programs to fill strategic gaps.Created and maintained comprehensive reports and analytics to monitor key metrics, identify program improvement opportunities, and collaborate with hospital departments and corporate teams to implement process enhancements effectively. Collaborated closely with corporate Marketing and Branding teams to develop marketing materials for hospital and system-wide marketing usage, ensuring alignment with brand standards and strategic objectives.Devised and executed marketing activities, branding initiatives, and digital/print-based campaigns, including advertising and website content. Established and nurtured productive partnerships with hospital departments, clinics, and corporate teams, facilitating effective collaboration in the development and execution of marketing strategies to meet quarterly service line targets.

Developed and executed innovative multimedia strategies to enhance brand visibility and engagement for local small businesses. Spearheaded the end-to-end process of content creation, from ideation to production and successful launch across various platforms. Demonstrated a keen understanding of market trends and consumer behavior to tailor compelling social media campaigns that significantly contributed to both paid and organic growth.Played a pivotal role in building strong, collaborative relationships with diverse business owners, cultivating a deep understanding of their unique needs and goals. Worked closely with stakeholders to conceptualize and implement strategic marketing initiatives, ensuring alignment with overall business objectives. Utilized effective communication skills to translate business goals into creative and impactful multimedia content, fostering brand loyalty and driving customer acquisition.Stayed abreast of emerging technologies, social media trends, and digital marketing best practices to continually optimize and evolve strategies for maximum impact. Maintained a results-driven approach, regularly analyzing campaign performance metrics to refine strategies and enhance overall effectiveness. Collaborated seamlessly with cross-functional teams to ensure a cohesive and integrated approach to marketing efforts, ultimately driving business success and fostering community engagement.

Developed content for the Marketing & Communications Department for social media and branding development.

Primary responsibility included ensuring the safety and well-being of the campers under counselor supervision. Responsible for leading and facilitating a variety of activities and games, including sports, crafts, and team-building exercises. Also responsible for providing guidance, support, and encouragement to the campers throughout their stay at camp. Maintained open communication with parents, other camp counselors, and camp leadership to ensure that everyone was aware of any issues or concerns that may have arisen. Responsibilities also included assisting with meal times, maintaining the cleanliness of the camp and facilities, and helping with other administrative tasks as needed.