Senior executive in the sports/entertainment representation and marketing boutique agency. Emphasis on property and corporate brand marketer partnership solicitation and advisement; athlete and celebrity endorsement solicitation and advisement; cause marketing; PR; event management and marketing; non-profit foundation and community outreach advisement.

Directed corporate partnership and select cause marketing initiatives for the start-up and founding member of Major League Rugby during its first three seasons. Established annual corporate partnership revenue forecasts; created initial sponsorship packages and recap decks, integrating broadcast, streaming and digital media elements with in-stadium, retail trade marketing, hospitality and co-branded grassroots community initiatives. Secured three legacy brand partnerships that included Sharp Business Systems, Dunkin’ Donuts and IHOP, among others, in limited 90-day sales window prior to proof of concept and after Q4 sponsor budget allocations had already been established.

Department head at the Anaheim Ducks’ American Hockey League affiliate franchise through its first two years of business. Recruited and developed departmental staff. Exceeded initial seven-figure regular season and playoff departmental budget forecast focused on the sale and fulfillment of broadcast media elements, digital/social media elements, in-arena signage, game sponsorship elements, retail cross promotion, as well as experiential and cause marketing initiatives. Achieved twenty-percent departmental cash growth between inaugural year and second year. Delivered the first-ever UberEATS sports marketing partnership. Team established the AHL all-time single season ticket revenue record in each of its first two years of existence and was recognized as the Team of the Year by the AHL following the 2016-17 season.

Directed regional sponsorship sales management and fulfillment for the global entertainment market leader focusing on Southern California and Las Vegas venues and events. Territory included four amphitheaters, four House of Blues, two event theaters, and two annual music festivals. Oversight of a broad array of live music sponsorship platforms including out-of-home media, venue and event naming rights, touring and concert series presentation rights, festival participating rights, in-venue signage, category exclusivity rights, artist name-image-likeness, corporate partner onsite retail activation rights, and digital and mobile media marketing rights.

Marketing; sponsorship development, solicitation and fulfillment; endorsement; public relations; and community outreach consultancy focused within the sports, entertainment and hospitality market segments. Consulting roster included event promoters, venues, non-profit foundations and corporations including Sony, LaDainian Tomlinson’s “Touching Lives” Foundation, Rock ‘N’ Roll Marathons, RaceLegal.com, the San Diego Recreation & Benefits Association, and the San Diego County Fair.

Brought in as part of management restructuring in the wake of sluggish franchise revenues. Initiated aggressive growth within all revenue streams for the MISL team, including the introduction of local live TV game broadcasts, English and Spanish-language radio play-by-play, in-arena signage, corporate partnership, digital media, and season, group and individual ticket sales promotions. Inspired a staff of 10, including all ticket and corporate partnership sales managers. Developed sales forecasts and go-to-market strategies. Defined sales categories, territories, and individual sales goals. Doubled the number of grassroots community events and integrated community outreach into the sales & marketing plan without adding additional staff, leading to a 50% increase in prospective fan awareness.

Drove the revenue portion of the P&L for the Spanish-language sports broadcasting start-up. Key member of the executive team for the pioneering rights holder of live radio broadcasts for select Major League Baseball and National Football League franchises. Developed annual sales plans, including forecasts and individual staff goals. Recruited, trained and motivated sales team. Advised president during the acquisition of individual team radio/marketing rights. Principle liaison between HSM president and C-suite franchise/radio station management.

Corporate Sales Manager Solicited corporate partnership, hospitality and new business development programs for the National Football League franchise that also included season and group ticket and premium seating sales management and marketing oversight. Coordinated sponsor hospitality trips in conjunction with team travel. Increased cooperation within the local business community by forging strategic relationships with Chamber of Commerce, Convention & Visitors Bureau and Economic Development Corporation. These relationships directly led to securing a 7-figure signage, hospitality, and cause marketing platform with a newly-relocated business to San Diego.Executive Suite Marketing ManagerDirected sales, marketing, and guest relations of Qualcomm Stadium executive suites. Initiated go-to-market strategy and forecasted revenues for development of annual budget. Mentored sales staff in C-suite and high net worth individual pitch presentations. Coordinated suiteholder hospitality trips in conjunction with team travel, including 2 Super Bowls. Negotiated first-ever multi-year contracts with suite licensees following stadium renovation.Senior Ticket Sales Representative Solicited individual & corporate season and group ticket sales and GameDay magazine program advertising. Introduced innovative installment-based season ticket purchase program for the corporate market by engaging community-based credit unions leading to a significantly improved first-year season ticket holder renewal rate during recessionary market conditions.