Responsible for the marketing strategy, oversight and execution of cross-functional programs to increase brand awareness, expand the new customer base, increase sales, while growing loyalty and market share with the existing customer base.

Clientele includes Absen America, Barco, Cinionic, MJV Investments LLC, and WackNStack. • Development of marketing plans and management of branding and creative campaigns supporting regional and global product launches and sales initiatives• Plan and execute major trade show booths and activities supporting the company presence• Website creation and maintenance, social media presence development, product launch campaigns and asset creation including photoshoots

Specialized product coatings business integrating custom paint processes and graphics to create unique, eye-catching appearances. Customer base included B2B and B2C, ranging from ongoing production level relationships, to company prototyping, and custom one-of-a-kind projects.• Developed and maintained company brand and identity, including logo and tagline, website, social media presence, advertising, sponsorships, special events, and promotions • Developed and nurtured relationships… Show more Specialized product coatings business integrating custom paint processes and graphics to create unique, eye-catching appearances. Customer base included B2B and B2C, ranging from ongoing production level relationships, to company prototyping, and custom one-of-a-kind projects.• Developed and maintained company brand and identity, including logo and tagline, website, social media presence, advertising, sponsorships, special events, and promotions • Developed and nurtured relationships with key market influencers to drive brand awareness and maximize promotional opportunities• Managed key relationships and accounts to ensure customer satisfaction and complete alignment on needs and expectations• Project managed orders, including project prioritization, application actions, quality control, invoicing, and customer communications Show less

Responsible for developing programs and materials to support and drive regional and global B2B sales of health care, entertainment and professional display technologies totaling over $1 billion in annual sales. • Collaborated with Sales, Product and Strategic Marketing leaders to develop and manage creative campaigns supporting regional and global product launches and sales initiatives• Directed internal North America Creative Services team and outside creative agencies to produce… Show more Responsible for developing programs and materials to support and drive regional and global B2B sales of health care, entertainment and professional display technologies totaling over $1 billion in annual sales. • Collaborated with Sales, Product and Strategic Marketing leaders to develop and manage creative campaigns supporting regional and global product launches and sales initiatives• Directed internal North America Creative Services team and outside creative agencies to produce compelling marketing assets to effectively drive sales and create awareness • Managed upwards of 70 sales-lead producing events annually• Managed annual marketing tools budget for North and South America Show less

Managed multiple accounts in the new development homebuilder industry, engaging in all aspects of the creative process to create campaigns to drive new home sales and developed community identities.• Developed marketing, advertising and media plans to meet sales goals for clients including MBK Homes, Meritage Homes, Talega Associates, Woodbridge Homes and more• Managed creative development and production of sales collateral, print, web, TV, radio and outdoor advertising, as well as the… Show more Managed multiple accounts in the new development homebuilder industry, engaging in all aspects of the creative process to create campaigns to drive new home sales and developed community identities.• Developed marketing, advertising and media plans to meet sales goals for clients including MBK Homes, Meritage Homes, Talega Associates, Woodbridge Homes and more• Managed creative development and production of sales collateral, print, web, TV, radio and outdoor advertising, as well as the creation and placement of PR• Managed client budgets to create awareness, driving traffic and sales leads, while maximizing ROI Show less

Developed and coordinated marketing and advertising programs, which were implemented at local and national levels to drive membership and merchandise sales at weight loss centers.• Supervised internal and external agency creative processes including creative direction, project timelines and market specific media buying instructions• Compiled market research and competitive intelligence to drive creative campaign decisions, and developed new ROI measurements for advertising… Show more Developed and coordinated marketing and advertising programs, which were implemented at local and national levels to drive membership and merchandise sales at weight loss centers.• Supervised internal and external agency creative processes including creative direction, project timelines and market specific media buying instructions• Compiled market research and competitive intelligence to drive creative campaign decisions, and developed new ROI measurements for advertising campaigns• Established a communication system for franchisees to submit local promotional opportunities and lead the creation of a local sales kit Show less