Associate Director, Us Oncology Marketing, Patient Experience
Current• Lead the design, execution, oversight, and optimization of pan-tumor consumer marketing campaigns and programs that facilitate access to standard of care.• Engineered a Social Determinants of Health (SDoH) campaign using behavioral science principles to quickly penetrate and exceed benchmarks in digital engagement, employing nudges to foster health-seeking behaviors among diverse patient populations.• Developed a strategic approach to neighborhood prioritization, leveraging SDoH data and analysis of patient treatment volumes to pinpoint areas for focused marketing efforts, to advance HCP and consumer engagement, drive health equity, and improve treatment adoption.