Stephen Mcbride Email and Phone Number

Lateral move when Verizon completed acquisition of Yahoo! and combined it with AOL.

Acquired Millennial Media• Led teams of senior and mid-level analysts responsible for management and optimization of digital campaigns for $100 million in revenue per quarter; Supporting the North American sales teams across both Managed IO and Programmatic for Mobile, Video, and Desktop advertising platforms.• Oversaw day to day strategy to effectively hit clients KPIs. Liaise with Account Management, Sales, Product, and other internal teams to ensure excellent client service. Clients include Verizon, Comcast, Procter & Gamble, Disney, and Uber.• Partnered with Sales Leadership, Product Management, and Engineering on priority projects to create parity of products across merged entities, consolidation of tech stacks, and deprecation of legacy systems, leading to an operational and technology cost savings of over $1 million annually.• Perform work load analysis to ensure the team was structured to be successful and efficient. Built a career path plan for the Client Services organization, allowing for a clearly defined and measureable path for career growth on the team.• Perform in-depth trend analysis of revenue, product performance, client turnover, and other key metrics to present to Sales Leaders and strategize and implement plans to continue to grow revenue.• Partnered with other Regional Directors to plan and execute the cross-training of several siloed organizations, creating a unified Client Services team that enabled AOL to have a streamlined support structure and created the ability to consolidate systems, optimizing efficiency of the team and recognizing cost savings for the business.• Participate with teams to impact the pricing structure to ensure campaign performance, deliverability, and margin and adjusted product pricing each quarter, as needed, to improve key metrics.

Acquired by AOL in October 2015

• In addition to responsibilities of a Campaign Analyst and Pricing Manager, took a leadership role within the team to train, support, and grow newer members of the team.• Analyzed network conditions and market needs in conjunction with our Sales Strategy team to create and roll out marketable packages and sponsorships to the Global Sales Team.• Built out detailed Policies and Procedures for the Operations Team, structured a new onboarding and training process to bring new team members up to speed in a timely manner, with clear timelines and deliverables to ensure consistency in our onboarding processes.• Partnered with product and marketing to roll out new, innovative mobile advertising products to the organization, including go-to-market materials and in-person trainings.

• Analyze advertiser data, competitive feedback, and work with Global Monetization Solutions team to determine pricing for all Millennial Media products.• Work with US Brand Sales team to strategize and build plans for our advertising clients, analyzing results with partner teams and adapting future plans.• Liaise with internal teams to ensure campaign strategies achieved client goals, adapt future plans with learnings, and provide case studies to the market.

• Manage and deliver more than $4 million in revenue for clients running in the mobile advertising space.• Perform in-depth exploratory analysis on campaign performance and network trends.• Use problem solving and analytical skills in order to determine the most effective means of increasing ROI for the advertiser and company.• Prepare and present analysis of campaign results through both formal and informal self-generated reports and communicate them via email, group meetings, and conference calls.• Coordinate operations with multiple offices within the organization to achieve campaign goals.

• Provide full operational support in the settlement of cash related to various Interest Rate and Credit derivative transactions.• Utilized as a subject matter expert on Interest Rate Derivatives to train and develop new members of the team.• Liaise with the middle office, sales, trading, and documentation to resolve trade discrepancies in order to ensure timely settlement of funds.• Provide highest quality client service support in resolving queries raised by our dealer client base.• Responsible for the creation of a daily fails report that allows the team and management to monitor our settlements related risk on a day to day basis.• Completed Morgan Stanley’s CISI accredited Derivative Academy, which provides structured training including classes, e-learning, examinations and presentations to senior management to aid in the development of key knowledge and skills in all areas of Operations that support derivative products.• Member of the group’s Training and Testing Team that developed and presented systems and product training designed to close any depth chart gaps in the OTC Settlements group.• Assisted in creating the group’s policies and procedures and continually review them, ensuring controls are up to date and are reviewed for improvements where necessary on a monthly basis.• Member of the group’s Internal Management, Planning, and Creative Team that is responsible for planning and managing various projects within the team such as arranging meetings and presentations with Senior members of the Firm, coordinating business related projects, and encouraging networking through volunteering and other group sponsored events.

• Performed financial modeling of prospective investments utilizing clients’ financial statements and advanced Excel models to determine potential clients’ financial health and forecast key financial statistics.• Performed market research to provide supplemental data to aid Principal Investors in their investment decisions.• Participated in weekly meetings with the Principal Investors to present financial forecasts and research and to understand the investment process of a small private equity firm.