I have most recently been Strategy Director at The Savvy Strategy Group, a boutique consultancy that provides consumer insights and business development support to a range of clients in NSW. With over 20 years of experience in crafting innovative business and marketing strategies for prestigious brands, My core competencies include strategy facilitation and development, strategic marketing and brand development, scenario planning and systems thinking, business modelling and innovation, and consumer trends and market research. I leverage customer, industry, and environmental insights to develop actionable strategies that anticipate and navigate future challenges. I also drive innovation initiatives, turning concepts into scalable realities. I have a Doctor of Commerce Degree specializing in Industrial Psychology and Consumer Behaviour, which enables me to understand and influence consumer behaviour and decision making. My mission is to unleash your organization's strategic potential and deliver results.
The Savvy Strategy Group
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Strategy DirectorThe Savvy Strategy Group Oct 2018 - PresentMid North Coast, NswStrategy Director of a specialist boutique consultancy providing consumer insights and business development support to a range of clients in NSW. Strong expertise in the application of scenario planning, system dynamics modeling and systems thinking to resolve complex problems,
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Chair - Local Jobs And Skills Taskforce, And Employment Facilitator For Mid North CoastRegional Development Australia - Mid North Coast Jul 2021 - Feb 2022Macksville, New South Wales, AustraliaUndertook this contract to support the Jobs NSW program to foster employment opportunities across various industries on the NSW Mid North Coast. -
Section Leader Industry And Destination DevelopmentCoffs Harbour City Council Aug 2015 - Dec 2018Coffs Harbour, AustraliaManager of Council's Industry Development and Tourism Team. Influential in the strategic development of the Coffs Coast as a destination for visitors and new business opportunities. Introduction of a range of programs across key sectors including start up entrepreneurs, business investment and attraction. Development of the Coffs Harbour Economic Development Strategy.
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Business Engagement And DevelopmentCity Of Canterbury Council Oct 2014 - Aug 2015Canterbury, NswEngaging business in the Canterbury NSW Local Government Area (LGA) to facilitate growth and employment in the LGA and develop investment initiatives. Undertook research into business needs. -
DirectorThe Shoppologist Apr 2009 - Oct 2014Consumer insights and retail marketing consultant. Intelligent use of market research and consumer insights and tools to inform strategic decision making, with a portfolio of successful and happy clients.
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General Manager AustraliaVisible Results Australia Jan 2008 - Apr 2009Executive leader of a leading international loyalty marketing company, specialising in the application of behavioural insights to inform a portfolio of high profile clients, and subsequent delivery of supporting marketing loyalty program.
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Strategic Planning DirectorColenso Bbdo, Colenso99 Jul 2006 - Jan 2008Part of Australasian Clemenger BBDO group, my role was focused on the development of business for clients in a strategic sense including advice on marketing and communication strategies. Clients included: Farmers, Air New Zealand, Stewart Dawsons, Daimler Chrysler, Village Sky City Cinemas, Carters. Market research, thought leadership, concept development and workshop facilitation. -
Retail Consulting DirectorOgilvy Feb 2005 - Jul 2006New business development and consulting to Ogilvy clients: KFC, Life Pharmacy, Paper Plus, Hyundai Automotive, Effem Foods (Whiskas), Crane Distribution (Mico, Mastertrade Corys), Umbraco (ITM member companies), BP (Wild Bean Café), Briscoes. Included - new consulting concept development, business direction and strategy, franchise system design & review, price elasticity models, advertising effectiveness model, customer surveys and workshop facilitation. Contribution to ongoing management of Advertising Works Ogilvy. -
DirectorFranchising Works 2001 - 2005General management of a franchise management company start-up, leading a team of five. New business development, marketing, legal, development of franchise systems intellectual property and ongoing management of system implementation. Management contract clients: Footloose Shoes, Levi’s NZ; Master Franchisee: Hygienics NZ. Consulting clients: Stihl Ltd, Pacific Retail Group, Crane Group (Mico and Mastertrade Corys), Onesource (U-Bix and Cogent Communications), Briscoe Group (Briscoes, Rebel Sport) (selected list)Profit in year 2. Development of corporate licensing product. Started Learning That Works, specialist training company. New concept development. Franchise industry involvement.
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General ManagerBooks & More New Zealand Post 1999 - 2001General management and leadership of franchise start-up. Integrated offering of retail (books, stationery, greeting cards, magazines) and postal products and bill payment services (New Zealand Post).Joint Venture between Blue Star Consumer Retailing (at that time owners of Whitcoulls, Angus & Robertson) and New Zealand Post. (Company recently sold by NZ Post).§ Company started up in February, 1999. As at 2 May, 2001, B&M consisted of 36 stores, with annualised retail sales of $40m, and achieved a profit in first year of operation.Cashflow positive by month 6, break-even by month 9, repaid shareholder loans by month 18.Overall responsibility for operation, reporting to the Board, lead a team of 15Specific responsibilities for business strategy, supplier relationships, franchise agreements, operational policies, systems development, appointment of franchisees.Created a national network of stores, mostly in secondary markets.Sold new franchises, re-sold existing franchises.
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Senior Lecturer (Part-Time)University Of Auckland 1996 - 2001Executive teaching
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Associate DirectorKpmg 1995 - 1996 -
Group Strategic Planning ManagerEdgars Jun 1992 - Dec 1994Johannesburg Metropolitan Area -
Senior Manager: Research And PlanningWoolworths South Africa 1988 - 1992
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Marketing Services ManagerUnilever Aug 1986 - Aug 1988Durban, Kwazulu-Natal, South Africa
Stephen Saunders Education Details
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Industrial Psychology Cons Behaviour -
Business/Commerce, General
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Grey High School
Frequently Asked Questions about Stephen Saunders
What company does Stephen Saunders work for?
Stephen Saunders works for The Savvy Strategy Group
What is Stephen Saunders's role at the current company?
Stephen Saunders's current role is Economic development and marketing strategist..
What schools did Stephen Saunders attend?
Stephen Saunders attended University Of Port Elizabeth, University Of Port Elizabeth, Grey High School.
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Stephen Saunders
Group General Manager - Event Acquisition And Partnerships - Venues NswSydney, Nsw2ninelive.com.au, scgt.nsw.gov.au -
3utas.edu.au, gmail.com, qsl.com.au -
Stephen Saunders
Senior Manager - Survey Practice, Technology & Certification At Transport For NswGerringong, Nsw
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