Moved from Security & Emerging Tech to manage Hybrid Infrastructure & Configs

Carburetor Services and Parts

Oversee 4 direct reports that support the day-to-day interaction, development and execution of marketing programs.Oversee funding and partner programs for over 30 active partners across the Security, Data and Digital practices.Responsible for implementation of company hypergrowth program/s - dedicating extensive strategies for quick market implementation, including: content creation, sales training, paid media, event programs, and more.Work with a team to implement operating systems for improvement in team workflow such as Splash, Zapier, Datorama and AirTable.

Oversaw 6 brands under the FreedomDriven LLC umbrella. Developed branding strategies, strategic plans to scale for growth, inbound marketing strategies and content strategies for each brand as well as implementation and maintenance. Developed marketing, PR, advertising & sales strategies and set S.M.A.R.T. goals to grow the portfolio of brands strategically and scale the business to overarching yearly goals. Served as project manager over all facets of branding, marketing, advertising, sales strategy as well as team management, vendor relations, reporting and documenting ROI.

Oversaw all client communication, contracts and deliverables including earned media, social media strategy and management, community partnerships and event management.Managed internal team of 6 as well as auxiliary contractors. Ensure firm exceeds client expectations and oversee deliverables.Served as project manager over all facets of contract as well as client management, vendor relations, reporting and documenting ROI.

Oversaw all daily operations, including: process development, timelines, project management, budgeting, strategic planning and implementation, branding, social media, content strategy, PR, Marketing Automation/Inbound Marketing and online sales, production, SEO and Website Development, lead generation and advertising, customer retention and product awareness.Managed team of 13 internal employees plus outside vendor management and project delivery.Managed over $6 Million in Facebook ad spend alone with an ROI of $1.96 cost per click and $20.86 cost per conversion. Published ​Facebook Advertising Case Study​ for success, featured on the Facebook SMB Council in 2015.Conceptualized, developed and established digital brand and managed social media strategy to increase online followers 428% on Facebook and 183% on Instagram from 2016-2017.Developed inbound marketing, remarketing and email marketing strategies and worked alongside Sales Director to increase lead conversion to sales ratio. Facebook case study published about Advertising success: https://www.facebook.com/business/success/armando-montelongo-companies

Conceptualized and executed effective media campaigns utilizing multi-platform marketing including long-form television, spot television, radio, Internet, outdoor and other advertising mediums for six+ unique markets per week.Worked across the country with stations/markets directly and nationaladvertising rep firms to negotiate effective rates and purchase the most effective advertising for client's ROI.Managed daily operations internally including office work-flow and communication, traffic department and project management.

Curated and edited content for weekly calendar published on publication's blog to connect the public with local music in San Antonio.Interviewed bands and reviewed albums to create engaging content.Effectively managed events including booking, talent and venue management,managing door, and payouts after shows.

This position allowed me to work closely with both the local and national sales teams, assisting with order entry, advertising avails, posts as well as many other daily tasks.Another one of my responsibilities was to write and schedule the Groupigg Daily Deals (like Living Social or Groupon) for the station.In addition to my daily tasks, I helped organize and coordinate any special events for the sales department. I was also required to think quickly on my feet and react correctly in unforeseen situations.

During my time at Tyler Technologies, I cold-called counties and cities across the U.S. to gather research information and provide sales leads to help the sales team effectively reach their goals for each quarter.

I was responsible for maintaining Texas Tech's identity through creating printed materials for the College of Mass Communications.I worked on many projects during my time as the design assistant including performing all of the design and creative work for the Tech imPRESSions and Mass Communicator magazines for the college.

At the Daily Toreador, I created and presented advertising campaigns to prospective and existing clients. The Daily Toreador has a weekly circulation of 35,000 and papers are distributed on campus and off campus. As the student ad manager, I supervised and directed the entire sales staff of 9. This position really taught me how to work with many different personalities and helped sharpen my problem solving skills.

Assisted in successfully planning, preparing and executing Director's Choice Music Events across the U.S. and parts of Europe.