Key Responsibilities: Process innovator; Chief collaboration catalyst; Articulate editor-in-chief; Precise production manager; Senior team lead; Expert stakeholder manager• Developed Miro's first "content model," a streamlined process from project brief to asset distribution, enhancing content quality and efficiency.• Managed governance for new messaging and positioning, establishing consistency across every customer touchpoint from top to bottom of the funnel.• Conducted internal research to understand content friction points across content management platforms, and implemented “content concierge” for Sales teams.• Piloted new Ways of Working including AI capabilities for marketing team, testing platforms such as Writer.ai.

Key Responsibilities: Strategic storyteller; Senior team mentor; Cross-functional collaboration champion; Customer voice amplifier; Thought leadership architect; Data-driven content optimizer• Managed content team (two direct reports and a contractor) who executed case studies, technical writing, and customer reviews/awards to drive cross-functional impact. • Led content management initiatives to tell the Miro enterprise story and establish Miro as an industry expert, from analyst collaborations to thought leadership assets.• Managed the customer marketing, with a new focus on high-production customer video collaborations with PepsiCo, WebMD, and Keller Williams.• Pioneered global initiatives around video experimentation and streamlined global production processes, reducing production time by 64%.• Partnered cross-functionally to integrate impactful storytelling into key GTM initiatives, enhancing engagement and supporting enterprise sales narratives.

Key responsibilities: Dynamic cross-functional content strategist; Market insights translator; High-conversion content creator; Agile project manager; Master collaborator• Established a content strategy for enterprise marketing, transitioning Miro product-led growth to top-down growth, expanding Fortune 100 enterprise accounts.• Created and scaled Miro’s customer marketing program, establishing strong cross-functional partnerships and processes for ongoing enablement and impact.• Led strategy hybrid work content initiatives in 2021, conducting market research and building landing pages, guides, templates, and webinars.

Manager of all content for two Data and AI products, including all our digital properties, video production, client references, analyst reports, event content, and collateral. On an ongoing basis, I manage the review and editing of all key inbound marketing and thought leadership content including all web copy, social, white papers, analyst reports and more. I am the brand lead for all major IBM events to drive awareness, inbound/outbound tactics, and engage technical SMEs to produce session content. I am also in charge of video strategy and execution including client reference videos, brand videos, and technical videos - from script writing to production and editing. I continuously work to improve brand perception by creating competitive messaging in collaboration with technical SMEs, industry analysts, and our creative agency.

Collaborated with portfolio, content, and performance marketing teams to set social media standards, deliver social media strategy, and direct social media execution around content marketing, influencer advocacy, campaign and events planning, and insights and analytics across IBM and geographies worldwide.Key Responsibilities Included: • Setting the social media agenda based on marketing and business objectives• Leveraging social media to attract clients to our portfolio and drive highly engaged traffic to our web assets • Developing a holistic, visionary social media strategy mapped to business objectives, setting outcome-based KPIs that will help differentiate our brand• Defining a channel strategy that matches audience and segmentation priorities, along with key messages that drive traffic to campaigns or IBM-owned properties • Building social plans that drive broad reach and strong resonance with a target audience • Creating integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media, influencer marketing and internal communications • Reporting out on an ongoing basis on our measurement framework focused on business outcomes • Establishing a social intelligence hub for listening and reporting • Setting best practices for performance reporting to iteratively improve impact of execution • Creating a model for simple, standard reporting for executives focused on key data required for decision making

• Developed social content calendars and editorial plans along prioritized themes and story lines targeted at specific audiences to drive engagement behaviors across an IBM buyer’s journey • Managed IBM Storage social accounts including Twitter, YouTube, Facebook, LinkedIn • Responsible for design management, publication schedule, listening and monitoring for questions and engaging with public • Created social content such as tweets, social posts, photos and blogs for external and internal communications and managed stakeholder requests for publications--ensuring compliance with IBM processes, policies, and reviews • Oversaw creation of social datagrams, infographics, and other visuals with a social design team • Social listening daily across marketplace for hot topic content creation ideas • Enabled an ecosystem of social advocacy leveraging IBMers and external advocates such as IBM Business Partners, customers, academic groups, analysts, and Industry pundits. • Assisted marketing teams to activate social plans for their local geographies with worldwide resources and plans • Communicating social content and requirements to web team on regular basis • Provided on-site social support at key IBM and third party events • Producing social analytics on a regular basis

Key Responsibilities: Manager and protector of brand; Content strategist, manager, and creator; Social media maven; Email marketing museMajor Accomplishments:• Championed rebranding efforts from office branding to stationery productionand launch of new company store, to digital asset creation and management• Crafted messaging for marketing materials across five major audiences and all communication channels• Worked with designers and developers to create content for and launch new corporate website in six months• Relaunched inactive social media pages and blog, growing social media following by 20% and publishing over two dozen blog posts in six months• Crafted and implemented sales recruit strategy, bringing in over two dozen leads and one hire within four months• Revived client reference and success story program, producing polished collateral and digital assets for five case studies and four creative stories

Key Responsibilities: Campaign manager; Content crafter; Vendor liaison; Publication designer/editor; Committee leader; Brand policer; Digital marketing visionaryMajor Accomplishments: • Played key role in execution of marketing strategy, including print and digital 
asset production in support all major fund- and food-raising campaigns• Worked with design and production teams to develop annual brand campaign, 
brand videos, and corresponding web and social media promotion• Managed digital and print assets for major spring childhood hunger campaign 
as well as first ever public event, bringing in a record-breaking $1M (http://www.flatironhotnews.com/2014/05/12/selfie-challenge-giant-lunch-bag-in-flatiron-public-plaza-north-reminds-us-to-fight-hunger/)• Coordinated design, production, and implementation efforts for fleet of twenty branded trucks across NYC, the organization’s most visible branded assets• Oversaw updates to key identity materials including stationary, business cards, sell sheets, and online templates• Managed design and production of 90-page annual Restaurant Guide, implementing a new strategy distributing 40% more guides and reducing waste• Led committee of cross-functional team members, conducting competitive industry research and presenting actionable recommendations to senior team

• Created marketing collateral to support fundraising, marketing, and programming initiatives. • Acted as brand guideline manager: updated our style guide, was the main contact to review branded materials to ensure they adhere to guidelines. • Manage creation of print materials such as business cards, stationary, apparel, and truck branding for fleet of 18 trucks.• Revamped Marketing page of internal portal to make more user-friendly for staff to easily access templates (and was also consulted on reorganization of the entire portal to make more useful for staff).• Oversaw stationary audit during office move to ensure proper updated address and branding was used on all materials.• Acquired comprehensive understanding of website functionality: created, edited and built web pages on company website; worked collaboratively with marketing team to create content for social media; acquired skills to create and send City Harvest e-newsletters. • Worked with Marketing Director to develop new materials to communicate organization's 5-year strategic plan and coordinated web presence.• Managed department expenses, reporting, and budget.

• Assisted Marketing, Communications, and Corporate Partnerships departments to help executive successful fundraising campaigns and produce marketing materials in support of those campaigns.• Played important role in the editing and production of annual restaurant guide, highlighting nearly 100 partners in the NYC food industry.• Organized, prepared, and executed follow-up for internal and external meetings for the Vice President of External Relations.• Provided departmental support in the coordination of financial reporting.• Lead a team of cross-functional colleagues and report out monthly to the Vice President of External Relations on trends in the nonprofit competitive environment with an eye towards social media.• Developed web management skills to collaborate on the City Harvest website, as well as skills to executive digital marketing communications with donors and partners.

• Maintained cross-functional calendar during organizational busy season, coordinating press opps, scheduling, allocation of resources, and marketing needs.• Acted as Feeding America liaison (national hunger parent organization) to ensure representation on a national level and facilitate our partnership opportunities in the local NYC area.• Monitored media sources and created virtual media update “The Dish” to keep staff apprised of the organization's visibility in the media.• Work with designer and internal staff to create a Driver’s Manual for our field staff (had never been created before).

• Spearheaded new businesses initiatives • Researched opportunities for partnerships to build reach• Assisted at co-sponsored events• Compiled creative for website and email marketing• Organized new business development spreadsheets and assisted Director, Business Development

Prepared company portfolio projects for marketing materials distributed to clientsAssisted in production of comprehensives for sales purposes

ANALYSIS:• Conducted research for polling at this market research and consulting firm• Composed proposals for research and questionnaires for surveying• Creatively organized data into presentation format • Translated data into meaningful conclusions and actionable recommendationsBUSINESS DEVELOPMENT: • Assisted the VP of Business Development in identifying opportunities for collaboration• Tracked and organized new client follow up• Designed and implemented promotional mailings• Participated in new business brainstorming effortsADMINISTRATION: • Assisted Managing Director & Senior Vice President with organizing and scheduling • Acted as coordinator for a team of 25 VPs, directors, and project managers• Functioned as liaison between team and accounting to track project progress and payment status• Organized polling records to promote efficiency and accessibility

Database management, Research & Development, Packaging, Line Trial Assistance, Quality Control, Client Correspondance, Presentation Organization

Market Research, Compilation of Presentation of Direct Marketing Acheivement, Design/Editing of Publications

Promotion of .Coop Domain, Design/Creation Advertisements for Cooperative Publication, Consumer Research

Provided support to Publicity Coordinator and Publicity Director, Conducted research on current publicity coverage in major newspapers, compiled and administered publicity press kits to prominent entertainment companies, assisted in market research concerning media outlets and target markets

Involved in marketing/photography department brainstorming meetings, assisted talent at Comic-Convention and Television Critics Association

Organization of pertitent news, assistance with annual report, administrative duties