Scott Terrell Email & Phone Number

• Provide sales support for account executives at 18+ TV & radio stations across U.S.• Project management work with station digital teams, sales managers and outside ad operations to roll out new ad products• Train sales teams on ad products and processes• Work with sales managers to price and package new ad products• Conduct revenue capacity analysis to assist with sales goals and budgets• Manage development and revisions of marketing materials and ad specs• Campaign management for national podcast sales including inventory forecasting, creative production, pacing, reporting and client satisfaction

Sr. Platform Analyst (2014 - 2016)• Expanded responsibilities to include work with exchanges, programmatic, native and header biddingSr. Ad Operations Manager (2010 - 2014)• Day to day collaboration with offices from coast to coast and partners around the world• Ad trafficking expert (display, pre-roll, mobile, rich media)• Managed highest profile direct sold campaigns (pacing, troubleshooting, inventory recommendations)• Managed company’s direct response business (optimizing, reporting, sales planning, client feedback)• Served as primary trainer and mentor for new hires• Managed projects including introduction of ticketing system Ad Operations Manager (2006 - 2010)• Set up and managed ad exchange for 67 owned & operated sites • Served as company’s lone Ad Ops professional for over a year

• Revenue reporting, data analysis and optimization• Managed email newsletter and ad platform • Maintained positive relationships with external clients and partners• Wrote copy for ads, content newsletters and web sites• Copy editing, proofreading and quality assurance• Worked with design team to develop and implement advertising and promotional content