Steve Bonnell Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Reporting to Publicis Groupe Chief Client Officer and Starcom Global CEO, led Groupe’s $200M+ global relationship with McDonald's, the vision for marketing transformation, and a cross-functional team across 36 markets, 5 agencies (Leo Burnett, Starcom, Sapient, Epsilon, and Digitas), and 1,300 people into one model to deliver. Steered strategic and creative efforts that elevated both cultural impact and effectiveness of brand communications across markets, contributing strongly to McDonald’s success as ‘#1 Most Effective Brand’ in the world 2021-23 (Effies). Served as a Publicis Groupe USA Creative ELT member.• Built long-term senior relationships yielding a >8/10 global agency relationship score and 35% growth 2019-23.• Partnered with client leaders to create Future Marketing vision and ‘1 way’ of working, integrating capability silos.• Drove sustained progress on transformation roadmap – leveraging data as catalyst to more customer-centric marketing. USA case became McDonald’s best practice, leading to award of USA Paid Media business.• Created and led an integrated team to oversee Global Consumer Engagement, elevating thinking across digital strategy, CRM, and media and securing a place on McDonald’s Global CRM roster via 6-month pitch process.• Established a system yielding more great work across more offices with more innovative use of channels than ever before. Publicis led McDonald’s agencies in ’23: at Cannes (9 Lions) and at their internal awards (Grand Prix, 7 of 12 golds).

Chicago

Reporting to Leo Burnett CEO, led $125M+ Samsung business across all Publicis Communications agencies (Leo Burnett, BBH, Turner Duckworth, Arc, MSL). Comprised global brand strategy, thought leadership for CMO and Global Marketing, central development of global platforms/campaigns across consumer electronics and appliances categories, and management of a global network of 30 offices and 900 staff. Drove a creative-led brand transformation agenda to elevate Samsung’s competitiveness with Apple.• Navigated complex, high-pressure environment to grow revenue 40% from 2015-2019.• Led successful pitches for Appliances and TV Divisions, plus several key product launch assignments and the Olympics brand project. Successfully defended entire business in 2014 all-agency review.• Drove new agency models, including design of a US-based cross-capability hub to oversee the global Mobile Device business, and leadership of the Samsung Social Media Center which developed policy/best practice for all social channels.• Spearheaded a bold creative agenda, yielding 35 Cannes Lions 2015-2019 (leading all Samsung agencies). Samsung was named 2016 Cannes Creative Marketer of the Year on the back of early work.• Led team to develop “Olympics-winning” Rio 2016 campaign and the ’Do What You Can’t’ Global brand platform. ‘DWYC’, founded in data-driven consumer analysis, defined the Samsung brand for the first time, won numerous awards and helped boost Samsung to #6 most valuable brand in the world (Interbrand, 2018).• Part of Senior Leader Group that shaped DEI policy and programs for Leo Burnett USA.

Jakarta, Indonesia

Reporting to Asia-Pacific CEO, led a Top 3 national agency of 200+ people across three brands: Leo Burnett, marketing services partner Arc Worldwide, and agile full-service agency Alpha 245. Key clients were McDonald’s, Samsung, Philip Morris, P&G, Friesland-Campina, Coca-Cola, Telkomsel (World’s #7 Telco), local corporates Indofood and Temposcan.• Grew business 110% across 5 years, outpacing market growth and bringing in 4 of the agency’s top 7 clients. Won R3 Asia New Business League for Indonesia in 2009 and 2011.• Restructured agency as a fully integrated business, implementing new capabilities, process, and talent. Included build of Shopper Marketing, Digital Marketing, and Strategic Planning departments, and acquisition/integration of local agency PSI.• Won numerous local and international creative awards, most notably Indonesia’s first-ever 360 Lotus Award at 2011 Asia Pacific AdFest, and a Gold Clio. Ranked 2nd creatively among Leo Burnett Asia offices in 2011.

Bangkok, Bangkok City, Thailand

Reporting to APAC South CEO, led and supported 6 offices across the region to develop digital and marketing services capabilities. Notably led Thailand Digital Team to secure Mazda regional website business, their biggest win of the year.

Ho Chi Minh City, Vietnam

Reporting to APAC South CEO, joined to secure clients, elevate standards, and process, and return agency to growth following a period of management upheaval, managing 100+ people. Key Clients included Unilever, Ford, Pepsi, S Fone (SK Telecom), Friesland, and SAB Miller.• Accelerated growth from flat to 20% - 35% per year via new client assignments and 6 key pitch wins.• Developed organization/team capabilities and attracted new talent, including creation of a strategic planning department.• Elevated creativity leading to first-ever international award (for Unilever: Asia AdFest, OneShow, London International).

Toronto, Ontario, Canada

Progressed through account management ranks on key clients Pfizer, Kraft, Unilever, and Diageo, ultimately leadingNestle, reporting to JWT Canada CEO. Core part of the renaissance of JWT which became a Top 3 agency in the country.• Built strong relationship with Nestle, helping reinvigorate confectionery brands Aero and Smarties, and earning a Silver Cassie (effectiveness), leading to JWT being awarded the ice cream category business.• Managed icon brand Kraft Dinner: the famous “Gotta Be KD” campaign garnered several awards (creative and another Silver Cassie) and became a core pillar supporting JWT Canada’s creative reputation.• Oversaw successful launch of Smirnoff Ice, leading a campaign that ran in both Canada and USA.