As a seasoned professional, I have successfully coordinated with marketing and E-commerce teams to drive impactful lead generation efforts. Through strategic collaboration, I ensured that our lead generation strategies were creative and relevant, aligning closely with organizational goals. Additionally, I played a key role in formulating and maintaining a robust sales readiness process that covered the entire sales cycle. This involved defining metrics and KPIs to track performance effectively and implementing training and coaching methodologies to enhance our team's data understanding and sales capabilities.One of my key responsibilities included executing thorough trend analysis to identify areas of improvement and interacted with management to deploy necessary actions for reversing declining performance. Through consistent communication with key stakeholders via weekly updates using various tools, I ensured transparency and alignment across teams. Moreover, I utilized pipeline management tools such as SAP and QlikView to manage the sales process from quote to close, enabling comprehensive reporting and analysis for informed decision-making.Some of my key accomplishments include steering the development and execution of a sales blueprint and sales readiness program in collaboration with McKinsey & Co. This initiative focused on reducing hard churn accounts and strategically winning back soft churn accounts, resulting in approximately $4.1 million in annualized gross profit. Additionally, I established and provided a sales blueprint for the B2B function, which significantly improved sales strategies and processes, leading to enhanced performance metrics and optimized outcomes. Lastly, I created and delivered a comprehensive sales scorecard that measured all relevant sales metrics, allowing for continuous tracking, analysis, and optimization of performance across the organization.

In my role, I provided crucial support in deploying EWM (SAP) systems, reporting directly to the CFO and Director of Logistics, and collaborating with three operations managers. This involved overseeing various aspects such as recruitment, staff well-being, and the implementation of new processes aimed at achieving operational excellence. By managing multiple operational facets including inbound (goods in), outbound (dispatch), reverse logistics (returns), stock control, and carrier network management, I played a pivotal role in transitioning our service from a 15-day to a next-day delivery service, significantly improving customer experience and satisfaction.A key part of my responsibilities was monitoring key metrics and reporting for all outbound deliveries, ensuring timely and accurate information for decision-making processes. I also focused on adhering to customer SLAs (Service Level Agreements) to maintain high levels of customer satisfaction and loyalty. Furthermore, I had profit/loss responsibility for the division, contributing to financial accountability and performance management through strategic decision-making and resource allocation.Some notable achievements during my tenure include implementing robust metrics for flow processes, which led to improved operational efficiency and effectiveness. Additionally, I successfully recruited and onboarded 60 additional drivers (operatives) over a three-month period, efficiently meeting operational demands and optimizing our workforce. Moreover, I played a key role in ensuring accuracy and efficiency in next-day palletized deliveries, optimizing service levels from a three-day to a one-day service, further enhancing customer satisfaction and retention.

In my role, reporting directly to the Sales Director, I played a pivotal role in driving substantial growth through the implementation of impactful sales initiatives. One of my key accomplishments was consolidating two distinct sales businesses and effectively leading eight direct reports sales managers across three sites. This involved coordinating with key vendors to align sales functions with product and market opportunities, ensuring a cohesive and strategic approach to our sales efforts.A significant aspect of my responsibilities included pipeline management, where I delivered accurate weekly sales-out forecasts, planned budgets, and executed profit and loss responsibility. Through robust pipeline management strategies, I consistently surpassed key targets, demonstrating a strong ability to drive results and meet objectives.I also fostered strong relationships with key vendors, optimizing alignment between sales functions and product opportunities. This collaboration allowed us to capitalize on market trends and customer demands effectively, driving revenue growth and market share.Furthermore, I orchestrated continuous sales and product training for all sales teams, confirming their readiness and effectiveness in adapting to changing market dynamics and customer needs. This proactive approach to training and development contributed to our team's success and ability to deliver value to clients consistently.Additionally, I steered efforts to improve cross-functional communication and collaboration, promoting a deeper understanding of colleagues' roles across departments. By fostering a culture of collaboration and knowledge-sharing, we were able to enhance teamwork and achieve greater efficiency in our operations.

Here, I was responsible for executing various key functions across sales teams, reporting directly to the Sales Director and Director of Sales. These functions included recruitment, training, performance management, budget management, and ensuring staff well-being. One of my significant contributions was interacting with manufacturers to determine high-level training programs for all sales representatives, ensuring they were equipped with the necessary skills and knowledge to excel in their roles.I played a pivotal role in annual budgeting, monthly target setting, and accountability for multiple metrics, such as account breadth, margin retention, freight recovery, proactive calls volume, and total talk time. Through effective budget management and performance tracking, I ensured that our sales teams remained aligned with organizational goals and objectives.Additionally, I led effective pipeline management initiatives and delivered accurate weekly sales-out forecasts, providing valuable insights for decision-making and resource allocation. Monitoring the external sales function was also part of my responsibilities, ensuring active participation in joint visits to improve customer engagement and relationships, ultimately driving revenue growth and customer satisfaction.Some of my key achievements include steering up to eight sales teams, comprising 70 sales professionals engaging with over 1500 accounts monthly. I also played a significant role in building and fostering a highly knowledgeable and proactive telesales culture, which consistently surpassed all financial metrics, demonstrating our team's ability to deliver results and exceed expectations.