Steve Fleming Email & Phone Number

California, United States

United States

Berkeley, California

San Francisco Bay Area

Pleasanton, Ca

• Led e-commerce marketing efforts for Albertsons family of grocery stores: Safeway.com, Vons.com, Pavilions.com, Albertsons.com, JewelOsco.com, TomThumb.com, Randalls.com, and Carrsqc.com.• Planned and executed campaigns to exceed sales, ROI, and customer acquisition and retention targets.• Leveraged resources of customer databases and consumer research to inform marketing opportunities and build strategies. Planned acquisition and growth strategies using customer lifetime value analyses.• Developed freshened brand expression at three points in time, to optimize presentation in an evolving competitive environment.• Tested and optimized key benefit statements and promotion incentives across customer segments.• Created and refined customer journey trigger emails, for improved performance in lead conversion, active customer retention, and lapsed customer reactivation.• Defined requirements and migrated to a new marketing email platform to enable rapid growth of Just for U personalized offers in marketing emails, along with increased automation of the e-commerce email program.• Developed the Drive Up & Go grocery pickup service, including concept and user experience, for significant expansion of e-commerce services across the company service area.• Collaborated with product management teams to launch a completely new site and app shopping experience, achieving a significant improvement in order conversion rate.• Led a team of marketing managers to provide regional and new service initiative marketing support.

San Francisco, Ca

• Managed catalog and digital marketing programs, with a focus on growth strategies for this gift retailer.• Planned seasonal integrated campaigns, leveraging consumer research, customer behavior data, and profile and cooperative database models. Built processes for campaign and daily sales forecasting, used for financial planning and operations staffing.• Projected customer growth and sales opportunities. Collaborated with leadership team on long-term strategic plans.• Expanded catalog circulation by 4x while maintaining profitability. Tested and optimized versions to support varying merchandise assortments.• Tested email/catalog contact patterns for optimal sales and efficiency, as well as significant optimization in email templates, messaging, offers, timing, and targeting.• Achieved an excellent record of strong annual sales growth while staying under budget.