C-level executive (Chief Marketing Officer, Chief Growth Officer) with experience in high-growth SaaS and technology businesses, both PE-backed and publicly traded. A strategic-oriented go-to-market professional with a proven track record in driving growth, by building world-class teams, identifying customer needs, creating demand, and generating results with an analytical, data-driven approach.Strategy and Execution- C-Suite leader with board, investor, and cross-functional operating experience including M&A, IPO, and investor relations experience- Scaled marketing and go to market at multiple B2B SaaS hi-tech businesses from $50m to $2b+ ARR by aligning marketing strategy to corporate goals, budget, and return on marketing investmentsDemand and Brand Transformation- Overhauled demand generation, improving LTV/CAC, pipeline creation and conversion rates- Brand transformation expertise, through corporate and product messaging across key stakeholder audiences Talent and Organizational Leadership- Managed global teams of up to 130, and marketing budgets of up to $30M - Awarded SiriusDecisions / Forrester Marketing Executive of the Year 2019 for marketing transformation Customer Centricity- Aligned go-to-market and product functions around Ideal Customer Profile, segmentation, and customer journey- Customer-centric, outcome-focused corporate, product, and sales enablement messaging platformsAreas of Expertise: Leadership, Transformation and Change Management, B2B Marketing, SaaS, CyberSecurity, Product Marketing, New Product Led Growth (PLG), Product Launch, Demand Generation, SEO, SEM, PPC, Digital Advertising, Account Based Marketing (ABM), Partner Marketing, Marketing Operations, Global team leadership. Corporate Communications, Thought leadership and Brand Awareness, Public Relations (PR), Analyst Relations (AR), Investor Relations, Employee Communications, Gen AI
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Chief Marketing OfficerSmartrecruitersNew York, Ny, Us -
Chief Marketing OfficerSmartrecruiters Sep 2024 - PresentNew York, United States -
Chief Marketing Officer And FounderNoroton Growth 2021 - PresentNew York City Metropolitan AreaNoroton Growth is a Go-to-Market accelerator for SaaS founders and leadership teams, solving two, interconnected issues at the root cause of GTM failure; poorly defined ideal customer profiles, and pipeline creation challenges.Some of our successes include: • Created $55M first-year ACV for a new SaaS platform through prescriptive ICP segmentation, targeting, and organizational process alignment. • Leveraged Growth Diagnostics expertise to identify $25M pipeline optimization opportunities for PE-backed SaaS business.• Created and implemented a customer needs identification and validation process for an early-stage SaaS platform, resulting in a successful launch and a $2M seed round. • Served as an advisor and mentor to CEOs and Founders evaluating Global / North American expansion. Capabilities delivered in Fractional, Consulting, Interim, Advisory or Project based models. -
Board AdvisorVidoso Mar 2024 - Present -
Board AdvisorAvnir Oct 2023 - Present -
Board MemberPavilion Apr 2020 - PresentNew York, United StatesSteve is an Executive Member of Pavilion, a private membership organization for high-growth sales and marketing operators who are looking to thrive in today's evolving business world. -
Chief Marketing OfficerProphix 2022 - Sep 2024Toronto, Ontario, Canada• Member of Executive leadership team, at HG Capital-backed SaaS platform, built global marketing team and processes to support growth from $80M to $135M in less than 2 years. • Shifted go-to-market model from inbound lead generation to targeted account motion, shifted from single product sale to platform, enabling cross-sell, upsell, and double-digit YoY growth in ACV/customer. -
Chief Marketing OfficerSecurityscorecard 2021 - 2022New York, United States• Member of Executive leadership team, at GV, Sequoia, Intel Capital-backed Series E cybersecurity SaaS business, with global responsibilities for demand, brand, product marketing, and communications. • Generated $70M+ pipeline, > 5X revenue through focus on digital, demo, trials, SEO, SEM, and content. Built and scaled the marketing team from 17 to 42. -
Chief Marketing OfficerSecureworks 2019 - 2021Greater Atlanta Area• Led Secureworks (NASDAQ: SCWX) transformation from MSSP to SaaS XDR platform provider, delivering $55M ARR in first full year, 260% growth, and over 400 customers by aligning go-to-market teams (sales, partner, product, marketing) around ideal customer profile.• Responsible for global marketing strategy, including product marketing, demand generation, corporate communications, sales enablement, and regional, and field marketing, leading a global team of 55 professionals. -
Vice President, Head Of MarketingPerkinelmer, Inc. 2017 - 2019Waltham, Massachusetts, United States• Recruited by C-Suite to create enterprise-wide PerkinElmer (NYSE: PKI) Marketing function, aligning product-focused business units, and driving double-digit revenue growth. • Launched integrated go-to-market programs, inc first BDR teams, delivering more than $700M of pipeline in the first full year• Awarded “2019 Marketing Executive of the Year” by SiriusDecisions / Forrester for enterprise marketing transformation and return on marketing investment -
Group Vice President, MarketingGartner 2015 - 2018Stamford, Ct• Recruited by C-Suite to build a Corporate Marketing function at Gartner (NASDAQ: IT). Built and led a team of 60, and managed a budget of $14M.• Drove $300M of new business in first 2 years, boosting the impact of marketing programs by 3.5x, by realigning teams, and overhauling digital and event-led- demand generation.• Rebuilt marketing leadership team, recruiting new VP’s responsible for Marketing Strategy, Operations, Demand Generation, Digital Marketing, Marketing Technology, Communications and Regional Marketing. -
Vice President, MarketingAdp 2011 - 2015Roseland, New Jersey• Drove 40% YoY revenue growth across 2x business units through targeted account-based go-to-market motion• Led multi-year brand transformation, repositioning ADP as HRTech (Talent Management, Benefits, Time Management, Payroll) leader, aligning the brand with corporate strategy -
Senior Director, Product MarketingAvaya 2005 - 2011Basking Ridge, Nj• Led team of global product marketers for $2.1B Unified Communications business, inc. messaging, positioning, product launch, competitive market intelligence, industry analyst relations, sales enablement.• Generated advance sales of $45M for a new software product line by enabling sales and channel and executing a full stack demand generation. -
Group Product Marketing ManagerIntel 2001 - 2005Parsippany, Nj -
Product Marketing ManagerIntel 1999 - 2001Swindon, United Kingdom -
Product Manager3Com 1996 - 1999Hemel Hempstead, United Kingdom
Steve Hardy Education Details
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Marketing
Frequently Asked Questions about Steve Hardy
What company does Steve Hardy work for?
Steve Hardy works for Smartrecruiters
What is Steve Hardy's role at the current company?
Steve Hardy's current role is Chief Marketing Officer.
What schools did Steve Hardy attend?
Steve Hardy attended The University Of Huddersfield.
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Steve Hardy
Prosper, Tx8kestrafinancial.com, fiserv.com, att.net, dealertrack.com, fiserv.com, fiserv.com, kpmg.com, fiserv.com -
Steve Hardy
Dallas, Tx3powerbrokersusa.com, powerbrokersusa.com, powerbrokersusa.com4 +146991XXXXX
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1vt.edu
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Steve Hardy
Scottsdale, Az2gmail.com, discounttire.com
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