Steve Hargis Email & Phone Number

Chesterfield, Mo, Us

Chesterfield, Missouri, United States

My goal? Inspiring people to think differently. I help clients discover new and better ways to tell creative stories that clearly connect and communicate ideas and services. As part of enterprise corporate communications, I work with the global video production team to help build and promote the RGA brand and its people.

Chesterfield, Missouri, United States

United States

Steve Hargis Creative is where creative services consulting pairs with execution. We combine curiosity and advanced capabilities to help brands tell better stories.We help brands look at best strategies for great content in experiential retail, digital, and broadcast, and bring the right tools and partner with amazing people to bring your ideas and vision to life. We help by rethinking customer experiences, evaluating technology, and when necessary, finding professional service providers to complement these efforts. Our services include video and content creation, graphics and animation, plus marketing and brand development.We earn our keep by always trying to better understand our clients and the customers they serve.

Springfield, Missouri

As the content development leader and creative director, I helped accelerate growth with hands-on influence with the North American launch for a new brand, "Tracker Off Road." The brand featured ATVs built in a partnership with Textron, Inc.Results included incredible first-year organic growth of a new website using dynamic video and print content designed to engage, inform, and inspire audiences to purchase while preserving a unique brand identity in its competitive industry. This content resulted in:- 1.7 million new sessions and 3.6 million page views from April – December 2019. - 34 brand promotion videos that organically generated over 1.35 million minutes of watch time in under eight months.- A positive brand story and record off-road vehicles sales.I collaborated with internal teams and external agencies working across media channels to ensure consistency of brand message in print, digital, video and animation. I managed brand stewardship and design standards across multiple teams.Finally, I continued to manage a corporate-wide digital signage communications system with touch points in over 180 stores and multiple corporate locations. In addition to retail messaging, I also worked with HR as we developed new associate communication plans to reach over 45,000 employees.

Springfield, Missouri Area

As Director Video Productions at Bass Pro Group I was directly responsible for:- Ensuring deliverables were aligned with business objectives and marketing strategies.- Collaborating directly with C-suite executives and Founder to fully understand strategic initiatives and goals for the business.- Building and mentoring a team of professionals to create world-class video products.- Working with all Bass Pro Group business units in hospitality, retail, and manufacturing to ensure best-in-class video production and creative content while supporting enterprise view of entire corporation.- Leading the producer staff creatively, but also in planning, budgeting, and scope.- Annual budgeting and expense tracking.- Developing a robust external network of vendors to maximize output of the department.- Delivering content for broadcast and web that in 10 years made over 100 billion impressions for the brand.During the 2000s, I led the 22-member team creating nearly 700 half-hour, weekly, television shows airing on multiple networks. As the company grew its markets, the Video team also supported multiple marketing initiatives producing over 10,000 commercials airing regionally and nationally.As the scope of content needs for the Internet grew, so did our output. From 2016 - 2019 we developed over 1,000 product videos supporting web page product and social media output. This dramatically increased conversion rates and sales volume. I also developed ROI models to measure the effectiveness of content, and then helped creative team pivot as we learned what did and didn't work in this rapidly changing landscape.The team was recognized with 200 awards including multiple Best-in-Show and Regional Addys. As a personal highlight, I was honored as recipient of the American Advertising Federation's Silver Medalist Lifetime Achievement Award.