Steve Lyons Email & Phone Number

United States

United States

Providing industry insights and leading single client study projects and market research for PET recycling, vPET, technologies, and copolyesters. I help companies make strategic decisions and improve rPET development projects through proprietary market analysis and insights.

United States

• Demonstrated expertise and success in sales at large/complex accounts, strategic relationships development, creating commercial agreements, demand growth, insight discovery, and customer facing team leadership. Proven.
• Identifying variables that determine best outcomes. Proven problem solver using sales experience to understand true commercial needs, identify solution options, and successfully implement improvements.
• Instilling expertise in customer relationships. Years of significant commercial experience with complex accounts involving pricing, supply, long-term commitment, innovation, and best practices.
• Incorporating accuracy in commercial activities. Committed to fact-based discussions, processes, and Six Sigma methodology that supports excellence, consistency, and repeatability in commercial results.

Kingsport, TN

• Successfully managed sales and customer facing activity of major international polyester and copolyester account relationships to establish multi-year contractual agreements with as high as 70% market share in some.
• Leader of customer facing activity for business, technical, and management in all aspects of relationship engagement, including products offered, innovation, contract agreements, support, and team interactions.
• Recognized multiple times as a top performer in customer-facing leadership with double-digit sales growth, margin improvement, and new business gains through strategic and aligned development activities.
• Developed high levels of collaboration, trust, and partnership with companies having different strategies.
• Created detailed account plans that structured and drove unique and specific customer related activities.
• Developed innovative solutions that addressed gaps in commercial goals and corporate initiatives.

Executed business strategies, negotiated agreements, prospected for new growth, conducted market discovery, and forecasted demand volumes.

Envisioned, assembled, and led a cross-functional team to launch copolyester materials into architectural markets. Focused on identifying and engaging new customer, developing solutions for unmet needs, and generating new revenue. Successes include introducing alternative LED light diffusion options for interior lighting.

Grow market share and margins by developing relationships, negotiating long-term supply agreements, and introducing new products such as polyester carpet fibers. Results included double digit growth, activating new accounts, increased revenue, and personal recognition as a top global sales performer.

Value-chain engagement, industry research, and development of strategic models. Analysis included documenting competitive strategies, consultant interactions, forecasting supply/demand scenarios, following trade flows, and hypothesizing investments. Results included market understandings that influenced strategic directions on capacity expansions and.

Certified Six Sigma Black Belt program with proven financial success for commercial processes. Utilizing “DMAIC” (Define, Measure, Analyze, Improve, Control) methodology to complete cost-reduction, increased productivity, prospecting optimization, and product-consolidation projects. Project results included improved margins, reduced cycle time to first.

Significantly grew territory sales through improved commercial relationships, execution of business strategies, negotiation of new supply agreements, and market discovery. Results included improved margins and activation of new accounts.

Led the technical training for distributor sales representatives to enable strategic sales in a highly competitive market with fungible products.. Content included product value propositions, new prospect engagement strategies, competitive advantages, and technical highlights. Part of three-person team that trained ~1,200 chemical distributor sales.

Award winning career as a broadcast and corporate television Producer/Director. Worked with ABC Broadcasting (commercials/live events) and later with corporate programs including training and external communications such as CEO communications, working with the White House, ESPN, Ross Perot, NYSE launch (Eastman), and RayBan™ promotions.