Produced content for blogs, articles, targeted emails, videos, social media, ads, landing pages, and customer case studies for messaging and promotion by partnering with SMEs, channel marketing, marketing operations, corporate communication, legal, sales, and SEO teams. Enabled informed decision-making by drafting and presenting informative status and reports to senior leadership.• Realized a 72% increase in visitors and exceeded OKRs by 200% in 2022 by devising and implementing acquisition traffic, search engagement, and content strategies• Boosted brand awareness, generated new leads, and improved campaign effectiveness by applying content plans with marketing and product teams• Slashed project costs by 53% through strategic process optimization, using Miro, Kanban, and Lean-Agile framework tools• Facilitated strategic content enhancements, which grew report downloads by 49.5%• Increased product category demand by strategically developing targeted content plans aligned with team OKRs• Ensured seamless content storage and restoration with streamlined content management system (CMS) functionality in coordination with the IT team• Elevated content workflows to peak efficiency by redefining the content team's operations and standard operating proceduresKeywords: Content Marketing | Content Strategy | Content Execution | Agile | PI Planning | Process Redesign | Process Improvement | Process Documentation | Efficiency | Effective | Detail-Orientation | Positive Attitude | Strong Collaborator

Administered end-to-end content strategy development for the Portfolio and Resource Management (PRM) team while implementing a new content inventory repository for collateral organization and accessibility. Focused on improving customer engagement and brand positioning through the development and implementation of content strategies with internal stakeholders and influencers. Leveraged various platforms like Google Docs, Co-Schedule, and WordPress to manage and publish content. Applied Lean and Agile principles in PI planning as a SAFe® Certified Agilest 4.0 for timely and efficient delivery.• Enriched lead generation, enhanced organic search rankings, and augmented content effectiveness by refining SEO strategies and pioneering content repurposing efforts• Maintained compliance with quality standards and compliance requirements while overhauling content creation protocols• Maximized customer satisfaction ratings and sustained brand loyalty by capturing success stories in an effective manner• Cultivated strategic partnerships with content-related vendors, ascertaining quality, timeliness, and adherence to budget• Ensured optimal content distribution by coordinating content calendars across teams• Worked closely with international marketing and sales teams to discern the "customer's voice," ensuring the prioritization of tasks and the creation of content tailored to the needs of clients, prospects, and sales teamsKeywords: Agile | Content Strategy | Content Execution | Marketing | Content Marketing | Search Engine Optimization | Keyword Research | PI Planning | WordPress |

Managed a knowledge base platform in MindTouch for sales enablement, designing and implementing an issues escalation process. Incorporated new product release details into training materials, ensuring awareness and boosting sales enablement efficiency. Collaborated with product teams to update training materials and inform sales teams and clients about product enhancements.• Revamped company social media (Facebook, Twitter, and YouTube) channels and online presence for engagement, alongside managing product help documentation and updating training materials with product teams• Strengthened the company’s online presence and empowered users with essential resources for successful product adoption• Innovated customer success resources and created engaging materials across platforms, fortifying brand positioningKeywords: Technical writing | MindTouch | HTML | Planview Projectplace | Training manuals | "How to" articles

Authored precise project "breakdowns" and role descriptions, optimizing the casting process and improving submission quality. Managed submissions, organized auditions, and leveraged Breakdown Express for casting efficiency, resulting in streamlined processes and reduced time-to-hire. Crafted and communicated role/job requirements to agents, managers, and actors, enhancing the talent pool and guaranteeing alignment with project requirements. Carefully and creatively selected and scheduled desired actors for the first read and producer auditions before narrowing top candidate considerations so that final offers were made to complete the casting process for each project.• Structured, negotiated, and closed primary actor deals and contracts on favorable terms, while collaborating closely with executive producers, the director, legal, and studio or network executives• Generated and organized casting documentation and budgets, facilitating production workflows and cost management• Fostered improved performances and casting selections by delivering acting guidance and adjustments during auditions• Used online tracking systems for efficient casting review and selections, leading to increased productivity and accuracyKeywords: Casting | Television | Film | Talent Acquisition | Sourcing | Tracking System | Audition | Negotiate | Collaborate | Microsoft Office | Make Offers | Recommend Candidates | Close Deals | Document Contracts and Cast Lists

• Processed weekly payroll for up to 100 employees• Organized office documentation and files• Responded to employee requests and resolved payroll issues • Improved payroll processing process by creating payroll templatesKeywords: Organized | Detail Orientation | Microsoft Excel and Word | Customer Service | Calculate Payroll

• Organized company files and office documentation• Created pharmaceutical script pad templates• Created and distributed weekly, monthly, and quarterly sales reports• Assisted CEO with schedules and meeting project timelines• Responded to client requests and resolved issuesKeywords: Customer Service | Organizational Skills | Detail Orientation | Focused | Microsoft Excel and Word

• Achieved quarterly sales targets through the skillful crafting of the communication of AppleCare Protection Plan's launch strategies• Led in-depth product reviews, enhancing extended warranty and support agreements, reflecting an understanding of content alignment with product features and customer product expectations• Collaborated with sales teams to identify and seize strategic revenue opportunities, showcasing a strong synergy between product strategy and sales objectives• Developed compelling product marketing messages for sales tools and collateral, enriching company-wide product knowledge, sales, and positioning AppleCare effectively in the market• Represented AppleCare at executive customer briefings, conferences, and trade shows, demonstrating a clear mastery of both the product and how to communicate its advantagesKeywords: Product Marketing Manager | Marketing | Legal Compliance | Quality Control | Persuasive Writing | Editing

• Collaborated with corporate marketing to design and market suites of professional services, emphasizing content strategy and copywriting.

• Managed a team of 18 sales development executives, enhancing their skills and boosting sales by providing targeted content, strategy guidance, and trainingKeywords: Sales | Sales Management

• Recognized as top sales performer: Golden Apple Club Odyssey Award winner (125% of sales goal)• Visited strategic accounts in the field generating new sales transactions at 40% of visited accountsKeywords: Sales | Top performer and Award winner | Problem resolution

• Consistently exceeded sales quotas in fifteen $20 million reseller accounts• Introduced new sales organization to 65 reseller accounts and fostered productive relationships

• Enhanced team lead availability by designing and implementing a dedicated issues escalation process, emphasizing clear technical writing and communication