Creative Director
CurrentEnsure the strategic and creative integrity of all creative work produced by the firm. Understand key business issues for all brands and drive efforts to add value to our clients’ businesses through proactive strategic consulting. Inspire the staff to develop outstanding creative solutions by keeping them energized and engaged. Mentor all levels of creative staff and instill loyalty. Create an environment that fosters individual growth and encourages leadership, collaboration and responsibility. Provide honest and direct performance assessments and set goals for individual performance. Build creative staff by recruiting all levels of designers and coordinating training and development opportunities. Forge partnerships with external resources including video, web development, P.R. and S.E.O. firms. Drive the creative execution for new business efforts including the development of marketing materials and capabilities presentations and act as a lead presenter in new business presentations.