Steve A. King Email & Phone Number

Kansas City, Missouri Area

Mylo is an insurtech leader who equips companies and agencies to provide customized insurance solutions to small business owners and individuals through our patented tech platform and team of expert advisors. As Mylo Creative Director, I lead our marketing operations and shape our brand story across all partner, customer and employee touchpoints. I originated our fun, clever, jargon-free brand voice and guided the development of our trend-forward illustration style.Partnering with internal and external collaborators, I strengthen Mylo’s positioning as a powerful advocate who looks out for the best interests of insurance shoppers through every stage of business and life.Year after year, Mylo has won numerous industry awards, including America’s Best Startup Employers from Forbes, Insurtech Innovator of the Year by Wealth & Finance and the CX-cellence Award for a superior customer experience. Mylo is rated 4.9 (out of 5) by 1000+ Google customers.

Co-founded 5 POINTS, a lifestyle brand (maker experiences, apparel, home decor, prints) that translated Hallmark for a new generation by inspiring men and women 18-34+ to tap into and share their creativity. Crashed Hallmark’s resonant brand foundation with trend-forward experiential retail. - Engaged an audience previously indifferent to Hallmark with high traffic pop-up events and temporary retail stores in Kansas City, San Francisco and Los Angeles, achieving sales per square foot and sales per transaction above average for specialty retail.- Updated Hallmark’s brand attributes and created “casual mythic” editorial voice popular with shoppers and repeatedly shared on social media.- Originated key editorial mantras, marketing messages, blog features, social media content and email campaigns.- Developed and led popular creative workshops that earned comments like, “You’ve unlocked something in me I didn’t know was there.” - Brought remarkable character stories to life in product, merchandising and online.

Key creative leader on innovation team taking Hallmark humor beyond cards. Researched, developed, tested and launched programs based on connecting people and strengthening relationships through shared laughter. Produced humor products for tailgate parties, family gatherings, girls’ nights out and more. Developed proprietary methods of creating relatable characters, launching two new franchises at retail: GIGGLE LAND (storybook/toy for moms and kids) and MY CIRCLE (gifts for a circle of adult female friends.) Programs appeared at Hallmark Gold Crown, CVS, Wal-Mart, Walgreens.

Led creative team revitalizing Shoebox Cards to win new shoppers, accelerate media attention and secure prime retail space from competitors. With design and business partners, expanded range of humor styles and increased racial and cultural diversity in cards. Amplified greeting cards (sound, light, augmented reality, etc.), forged high profile partnerships (Simpsons, Chris Rock), launched social media (Shoebox blog) and expanded popular characters (hoops&yoyo).- Achieved or exceeded annual goals for revenue growth.- Beat major competitors in head-to-head sales tests in key retailers, securing new placement.- Won widespread media exposure for Shoebox brand (New York Times, Politico, E! Online, MSNBC, VH1 etc.) that continues to this day.

Wrote successful editorial still selling well in Hallmark card and gift lines today. Key contributor to development of a proprietary method of creative analysis currently employed by Hallmark. Managed team of writers bringing proprietary humor voices to greeting cards, gifts and digital products. Also managed a think tank creative studio that concepted and prototyped new product directions for internal clients.