Getting to the essence of a brand. Developing the perfect voice and visual identity. Combining market trends with mythic truths. Inspiring people and purchases. From startups to household name companies, I've helped brands tell their stories every step of the way. My specialties include:BRAND POSITIONING- Brand essence development- Vision statement and manifesto- Brand pillars/core valuesCREATIVE DIRECTION- Brand personality- Editorial voice- Visual identityINTELLECTUAL PROPERTY- Proprietary naming- Original characters- In-house spokespeopleCREATIVE CONTENT- Proprietary copy- Marketing campaigns- PR and social mediaThrough it all, partners have described me as a creatively inspiring and adaptable strategic thinker who advances the shared mission of a team.
Listed skills include Brand Development, Creative Direction, Strategy, Blogging, and 20 others.