Steve Kruger Email and Phone Number
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As a creative and strategic executive, I have extensive experience developing brands, products and marketing strategies across a variety of product categories, businesses and cultures that drive both top and bottom-line growth. I have successfully worked in consumer, industrial, retail, dealer, rental and direct sales environments.Most recently, I was the primary brand steward and strategist where I was responsible for globally overseeing the direction for 15+ brands in the Briggs & Stratton brand portfolio. I have been fortunate to lead the transformation and relaunch of the industry’s most iconic brands to help ensure that they stayed both relevant and desired through a time of incredible consumer and market change.
Monarch Creative, Inc.
View- Website:
- monarchcreative.com
- Employees:
- 14
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Vp Marketing & Brand StrategyMonarch Creative, Inc. Sep 2020 - PresentMilwaukee, Wisconsin, United States
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Director Marketing – Emea Region (Interim)Briggs & Stratton Nov 2019 - Apr 2020Zurich, Switzerland | Roermond, NetherlandsSelected to establish a new EMEA region marketing leadership role in a matrix reporting structure. Led 4 marketing teams on all aspects of marketing to develop and execute marketing plans to deliver business growth objectives. Helped transform team dynamics improving communication, collaboration and marketing operating systems to optimize efficiency and performance. -
Global Director - Brand Marketing & LicensingBriggs & Stratton Jul 2012 - Apr 2020Milwaukee, Wisconsin, United StatesGlobal responsibility for overseeing all aspects of the corporate brand, the portfolio of product and service brands and brand licensing efforts. Reporting to the CMO, acted as the primary brand steward for the corporation by consultatively partnering with cross functional teams and business verticals to develop and implement brand strategies and marketing plans that maximize brand value and drive revenue growth. Also, responsible leading our licensing team and programs to drive incremental revenue.
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Director – Brand Marketing & Design ServicesBriggs & Stratton Mar 2008 - Jul 2012Milwaukee, Wisconsin, United StatesResponsible acting as the primary brand steward and internal consultant for our corporately owned and licensed portfolio of product brands. Led all efforts to create, update, position and document our brand strategies and identity systems to maintain brand value and integrity. Managed and developed design services team to be a viable and cost effective alternative to outsourcing.
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Channel Marketing Manager - Consumer ProductsBriggs & Stratton Aug 2005 - Jul 2008Milwaukee, Wisconsin, United StatesPromoted to establish trust with key retail and dealer channel partners as the lead marketing contact. Led efforts to share consumer research, market trends, sales promotions, advertising plans and in-store merchandising to increase year-over-year sales and sales margins for the consumer products division.
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Marketing Manager - Consumer ProductsBriggs & Stratton Feb 2002 - Aug 2005MilwaukeeDeveloped, managed and executed marketing strategies and plans for the new consumer products division of Briggs & Stratton to help hit growth and revenue targets. Responsible for understanding the market, competitive landscape and consumer needs to help drive product development, the value proposition and messaging.
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Marketing Communications ManagerGenerac Portable Products Aug 1998 - Feb 2002Jefferson, Wisconsin, United StatesEstablished and manage a marketing and marketing communications department for a new divested division of Generac Power Systems. Hired, developed and led team to create and implement all communications for organization including packaging, merchandising, advertising, website and public relations (PR). -
Account ExecutiveModus Design, Incorporated Mar 1995 - Aug 1998Milwaukee, Wisconsin, United StatesSuccessfully increased the advertising and design business revenue by recruiting and growing new clients and successfully managing their projects.
Steve Kruger Skills
Steve Kruger Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Steve Kruger
What company does Steve Kruger work for?
Steve Kruger works for Monarch Creative, Inc.
What is Steve Kruger's role at the current company?
Steve Kruger's current role is Marketing Strategy | Brand Strategy | Digital Marketing | Account Management.
What is Steve Kruger's email address?
Steve Kruger's email address is kr****@****sco.com
What is Steve Kruger's direct phone number?
Steve Kruger's direct phone number is (414)-259*****
What schools did Steve Kruger attend?
Steve Kruger attended University Of Wisconsin-Milwaukee - Lubar School Of Business.
What skills is Steve Kruger known for?
Steve Kruger has skills like Marketing, Pricing Strategy, Product Marketing, Advertising.
Who are Steve Kruger's colleagues?
Steve Kruger's colleagues are Eric Petsch, Naveen Grover, Sarah Kooiman, Maryjo Kruger, Theresa Graff.
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Steve Kruger
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Steve Kruger
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