- Solve digital content production challenges across the public sector by providing Adobe Creative Cloud solutions to meet the communications demands of the American public.- Provide direct support to Department of Defense and Department of Justice Public Affairs and Communications entities through on-site workshops, consultation, and virtual meetings.- Support federal government agencies working to leverage Generative-AI content creation capabilities by providing guidance, training, and consultation related to Adobe Creative Cloud and Firefly.- Attend federal conferences and workshops to provide thought leadership on digital content provenance, content authenticity, ethics in AI, and meeting the public demands of messaging through content velocity. - Assist Adobe Public Sector executive leadership and account representatives with best practices on engaging with federal government partners to deliver effective solutions while driving revenue for the company. - Remain current on Adobe Creative Cloud application functionality and newly added features that impact content creation in the federal workforce.

In this joint duty assignment, I provide public affairs support to the mission of the European Forces Command (EUCOM). I will be traveling to Germany on a part time basis to perform my Reserve duty during times of critical need. I have been in the Air Force for 22+ years, serving in a variety of capacities, to include a prior-enlisted photojournalist and now a commissioned PAO. Past positions have included deputy chief of public affairs for Reserve wings, operations officer, and most recently IMA supporting the deputy division chief of a division within SAF/PA responsible for the production and dissemination of content on af.mil and spaceforce.mil.

• Spearheaded the development and execution of agency-wide content strategies, increasing public engagement by 300% across digital platforms like Twitter, Facebook, and Instagram, with up to 3.5M followers each. • Rebuilt and launched award-winning podcast program with 3000 listeners each month, producing 2x weekly episodes focused on exploring closed cases, the Most Wanted program, and public awareness.• Led content development and website navigation projects for fbi.gov, decreasing bounce rates by 25% and improving overall user experience.• Innovated digital advertising program that generated a 25% increase in public tips aiding critical investigations and operations.• Streamlined aging public messaging request systems for internal FBI clients resulting in 400% increase in content production output by multiple design and multimedia teams. • Executed agency-wide analytics, public sentiment, and content performance analysis reporting programs for FBI senior leaders to support critical decision making.

• Instructed 20 graduate students per class on the building blocks of effective planning, research, and strategic implementation, earning recognition 3x by PR Week as the PR Education Program of the Year.• Lead 3-person team in the programmatic redesign and modernization of an aging communications planning course, preparing students to fulfill senior-level public relations roles across the globe.• Taught students how to solve high-level communications challenges with real-life clients including Edelman and Ogilvy.

• Launched and led first-ever digital and social media program on Twitter, Facebook, and LinkedIn with 12K+ followers each, delivering information to U.S. companies on export and infrastructure opportunities overseas.• Promoted aviation projects from 32 countries across Africa, resulting in $32M purchase in U.S. goods and services.• Implemented digital analytics strategy to identify and evaluate Key Performance Indicators (KPI), improving engagement by 25% each year.• Conducted User Experience (UX) testing and focus groups with 15 agency staff members to redesign and transition website to mobile-friendly and implement accessible content management system.• Managed and collaborated with 10 external graphic design and marketing contractors to develop cohesive brand image used across digital and print materials.

• Managed 10+ concurrent marketing projects for company online banking product features, launching Electric Orange checking account and distributing marketing emails to customers.• Provided creative art direction and served as copywriter for customer communications across email, websites, and social media.