Marketing Lead
CurrentResponsible for managing and optimizing lead generation, providing critical data analysis, and supporting website development. Key duties include generating lead reports for sales teams, creating targeted lists using tools like ZoomInfo, and coordinating mailing lists and campaigns through Mailchimp.The role also involves gathering and analyzing data from multiple systems (email marketing, CRM, Google Analytics, etc.), producing performance reports for digital marketing campaigns, and delivering insights on lead conversions and website KPIs. Additionally, supporting website development by liaising with business teams, reviewing content, managing front-end tasks, and ensuring quality control bridging the gap between digital operations and sales teams by delivering key insights and reports.