Steven Pietsch Email & Phone Number

Flower Mound, Tx, Us

Dallas/Fort Worth Area

Leading the ETS / GRE Business School and College Programs initiative. Building a team that is focused on fostering and establishing impactful business relationships across the business higher-education community and within individual business schools. Creating an open dialog toward understanding current and future assessment needs as they relate to admissions, programmatic assessment, and non-cognitive skills. Filling the information gaps that exist between the business schools and ETS, specifically for GRE, Major Field Test, and HEIghten Assessment Suite of services.

Dallas/Fort Worth Area

 Direct global sales, marketing, product development, and launch efforts for Exploring Your Potential (career readiness e-learning, ed-tech, courses). Developed and set sales and pricing strategy designed to enable client flexibility and maximize revenue generation, from individual purchase to a SaaS model.  Launched Exploring Your Potential into the higher-education market and established the first adopters and revenue streams for the business.

Dallas/Fort Worth Area

Bloomberg, Bloomberg Businessweek B-School Connection, Dallas  Founding member and creator of Bloomberg Businessweek’s (BBW) higher education program. Led the branded Bloomberg Businessweek B-School Connection toward continuous improvement, provided vision and strategic direction, created educational advisory board, built sales and marketing team, and established enduring relationships with business accreditation organizations, business school deans, administrators and faculty. The B-School Connection is a profitable business and industry leader.   (Bloomberg acquired BW and the B-School Connection from McGraw-Hill in December 2009.)  Set strategic direction for the business and conducted focus groups with students and faculty Lead the program’s enhancement, re-launch, and re-branding.  Increased revenue and account base by 50%.

Dallas/Fort Worth Area

  Award Winner of the 25th annual McGraw-Hill Corporate Achievement award. Founding member of the B-School Connection business and market launch.  Directed product development, continuous improvement of the academic resources, advisory board writers, marketing, and sales efforts. Hired, trained, and coached global sales team.  Established a profitable business with deep and enduring relationships within the business higher-education community.

Dallas/Fort Worth Area

 Built sales and operations management team from scratch. Set strategic goals with clear direction and motivated teams to continually improve and exceed performance standards in terms of sales, retention, quality service and market expansion. Developed performance and sales incentive programs and hired and mentored new leaders for the organization. Led team of seven sales reps in selling, marketing, and account management of the WSJ & Barron’s educational program (print & digital), retail, and hospitality markets throughout 16 southeastern states.  Created and implemented a new program that changed the traditional method in which The Wall Street Journal’s Educational program was packaged, distributed, and sold to business schools. The program simplified and saved on the cost of distribution to students, improved service, increased volume and revenue, and improved the strategic impact of client contacts for the sales team.

Dallas/Fort Worth Area

 Led a team of three managers and two sales reps in developing and implementing the distribution, marketing, customer service, and sales strategies for the WSJ & Barron’s covering six states, 100K daily distribution of WSJ & 12K weekly distribution of Barron’s.  Developed and was accountable for a $6M budget, 100+ employees, and 30 separate contracts

Bba, Finance & Economics

General Studies

Education record