Steven Schaefer Email & Phone Number

Denver, Colorado

Denver

Denver, Co

- Develop and communicate strategy to implement the objectives of the organization and guide others in linking their activities to the end goal objectives- Participate in the sales process to scope client needs while framing up recommendations regarding priorities and approach- Serve as a liaison between client & internal teams- Track and evaluate customer acquisition efforts, market trends and customer behavior- Assist client in understanding CRM and recognition of opportunities within the customer journey to maximize ROI

Denver, Co

- Identify business problems, formulate hypotheses, develop/execute analytic plans- Manage team of US and offshore based analysts- Synthesize complex ideas/concepts into an easy to understand and actionable format for both technical and non-technical audiences- Streamlined development and maintenance of a model portfolio consisting of 150+ models for largest client relationship at Merkle- Responsible for a broad range of models covering Customer Lifetime Value, Segmentation, Product Propensity, Survival, Likelihood to Respond and Forecasting- Provide recommendations on when, where and how statistical models should be used to maximize ROI in B2B customer relationship marketing

Denver, Co

- Work closely with senior leadership to assist in presenting ideas/solutions to potential clients in sales pipeline- Model development and targeting strategies to support customer acquisition, growth and retention efforts- Mentor to junior analysts; contribute to their technical and career development- Create presentations and other deliverables to provide results, recommendations and advice to clients and other business partners in a clear and concise manner

Denver, Co

- Client partner for the largest sports apparel brand in the world. - Developed probabilistic matching algorithm to match household ids to offline retail purchases - Design, develop, implement and maintain analytical software programs to support reporting, modeling and KPIs- Extract and process large quantities of data from data warehouses and other datamarts to support the development of marketing centric database- Work with Omniture data to map and track customers online behavior

Denver, Co

- Provide comprehensive analytic support to telecommunication services client for direct marketing response and customer attrition modeling. Build custom queries and execute ad hoc analyses for data quality checks and reporting on KPIs- Provide support for CRM marketing teams with custom performance reporting and analyses while working to build expanded reporting roadmap incorporating advanced attribution, contact strategy, channel and media partner overlap- Build customizable client dashboards - Work with internal data management teams to build reporting data mart- Work with clients and account management on testing strategies and measurement methodologies

Kalamazoo, Michigan Area

- Worked closely with a small cross-functional team of statisticians at one of the nation's largest bank tasked with bringing advanced analytics across various divisions in the bank.- Built statistical models to predict default on loans/credit cards as part of a credit line reduction initiative- Scoring, maintaining, validating and documenting models to comply with strict regulatory standards- Develop contact strategies using CHAID to determine call-center priorities for collection efforts- Develop and deploy decision rules for real-time credit pre-approval offers by teller - Built in-house version of FICO score to determine customer credit rating based on customer’s relationship with bank- Provide marketing teams with advice on campaign design and testing

Kalamazoo, Michigan Area

- Instructor of 2 business statistics courses per semester during graduate course work- Breakdown difficult concepts into easy to digest material for quantitative and non-quantitative students- Prepare students for standardized departmental exams- Student test scores ranked #1 out of the 12 business stat instructors in 3 out of the 4 semesters

Master Of Science (Ms), Applied Statistics

Bachelor'S Degree, Statistics

Activities and Societies: Pi Mu Epsilon