Steven Goldberg Email & Phone Number

Schaumburg, Illinois

Providing customer support for TariffShark – the utility industry’s leading software solution for federal (FERC) and state (California Public Utility Commission) regulatory agency compliance.• Developing and maintaining online support resources including: user guides, marketing and instructional video library, as well as training screencasts for the TariffShark support team• Direct one-on-one onsite and online customer training • Direct customer support via TariffShark support phone line and email inquiries• Email and website marketing to increase customer awareness of support tools• Product quality assurance including bug writing and testing• Customer data migration planning, project management and execution

Providing science and technology companies with marketing, product, project, and strategy support. My services range from copywriting, web ad optimization, campaign and project coordination and management, all the way to competitive analysis and “go-to-market” planning and implementation.Past projects include: Technical Writer (Links Technology Solutions Inc.) – Wrote user guide for TariffShark CPUC, a tariff documentation program developed specifically for California-based utility companies. Wrote user guide for Links Technology Solutions Inc.’s newest product, TariffShark 3.0, for the management of tariffs filed by FERC-regulated companies.Project Manager (Links Technology Solutions Inc.) – Developed the workflow and supervised a team of temporary and non-technical employees to migrate over 3,000 of a utility company’s tariff-related documents into TariffShark CPUC. The 6-week long project provided a significant value-added service while creating an additional revenue stream for Links Technology Solutions Inc. Channel Partner Analyst – Provided a high-level business strategy report, on over 60 potential channel partners, for the domestic office of an importing manufacturer of laboratory supplies. The report included pricing and product/brand gaps so that client could focus their resources on building relationships with the best possible distributors.Competitive Analyst – Provided detailed intelligence, on several channel partners and competitors, for a manufacturer of carts and laboratory organizers. Emphasized how client could minimize their risk of current distributors resourcing or directly manufacturing competitive products.

Greater Chicago Area

• Using my lifelong passion for baseball to help players, who are late-starters, gain the skills needed to play and love the greatest sport.• Teaching safe and fun drills, while using terms and analogies that young players can understand, I can help your 9 - 12 year-old gain the baseball experience and confidence to CATCH-UP PLAYING AND LOVING BASEBALL!

• Easton baseball bat and equipment specialist. • Providing retail store inventory, merchandising, marketing, and sales feedback for the industry leading manufacturer of baseball bats. • Training store associates on features and benefits while helping parents and their young players select the best baseball equipment for their level of play. "While a great bat won't guarantee success at the plate....An improperly-sized bat will almost certainly guarantee failure."

• Developed and executed direct marketing plans to ensure sales growth for company’s flag-ship proprietary brands – Masterflex® pumps, Oakton® water testing instruments, and InnoCal® calibration services. • Over $70M P & L accountability for the three brands combined.• Consistently grew InnoCal brand sales by over 20% each year.• Achieved industry surpassing growth for Masterflex and Oakton brands.• Recommended AOP for each brand, justified appropriation from overall budget for each brand-based project, adhered to allocated funds, and maximized ROI. • Coordination and management of the Oakton Wholesale Price Lists to a network of channel partners. • Responsible for customer-relevant content on websites, email marketing, social media pages, press releases, video marketing, print catalogs, electronic and print sellsheets, tradeshows and other marketing methods. • Maintained and optimized brand-specific websites to increase traffic and to improve customer experience.• Lead tradeshows for vertical markets including pharmaceutical, metrology, hydroponics, and education. • Provided analysis driven criteria to determine customer list selection and distribution plans. • Ensured that all aspects of design and final product met the concept as inspired by the needs of the customer and as dictated by corporate branding guidelines. • Launched numerous new products and services via multichannel campaigns.• Four-plus year member of the Townhall Committee that produced unique and engaging quarterly townhall meetings for the entire business unit.

• Role model/leader for a team of four product managers. Responsible for hiring, development, and coaching. Formal training in candidate interviewing, performance improvement, employee recognition, and conflict resolution. • Direct product management of two of the company’s highest profile lines - pH Meters and Laboratory pH Electrodes.• Total group P & L accountability for 20+ lines, 100’s of suppliers, and 1000’s of part numbers representing over $25M in sales.• Represented the Americas (North, Central, and South) as part of a global team to develop a new line of benchtop pH meters.• Resourced a $1M private-label line of pH buffers to increase margin by 10%.• Managed departmental pricing process to reach annual goals and corporate directives regarding sales growth, profitability, and suppler co-op and rebate maximization.• Developed a process and lead a cross departmental team to cross-reference and integrate an acquired company's (Davis Instruments) skus into the company’s (Cole-Parmer) database.• Annual leadership of water quality testing market-specific direct mail catalogs and tradeshows.

• Responsible for day-to-day product portfolio management including catalog and web content, pricing, part number maintenance, securing supplier support, product availability, new product pipeline and activation, and marketing recommendations for 8+ lines representing over $10M in sales. • Twice successfully coordinated merchandising and personnel for a 40’ x 40’ tradeshow booth at the largest laboratory instrument exhibition in North America.• Team lead for any annual market-specific direct mail catalog and tradeshow• Supportive role in launch of several new private-label products

• Product and supplier management responsibilities for laboratory and safety-related equipment, supplies, and instruments for a small-privately held distributor. • Mentored and trained two product managers. • Product development and design for Heathrow Scientific, a self-manufactured, proprietary line of laboratory plasticware, liquid handling devices, and basic equipment available through Daigger and other lab supply distributors.

• Product and supplier management as well as customer technical support. • Extensive technical copy and specification writing. • Catalog layout and basic design work.

• Trained physicians and medical students research techniques while conducting clinically-related laboratory studies. • Maintained accurate records of all data collected and performed basic statistical analysis.• Wrote or reviewed all methods sections for published reports. • Maintained laboratory equipment, instruments, and procured supplies."Separation of Myocardial Versus Peripheral Effects of Calcium Administration in Normocalcemic and Hypocalcemic States Using Pressure‐Volume (Conductance) Relationships"Mali Mathru MD, Michael W. Rooney PhD, Steven A. Goldberg MS and Leroy J. Hirsch PhDhttp://www.anesthesia-analgesia.org/content/77/2/250.full.pdf"Lack of increased cardiac output during hemoglobin hemodilution can be reversed with sodium nitroprusside"Mali Mathru MD, Michael W. Rooney PhD, Marc Aasen MD, Steven A. Goldberg MS and Leroy J. Hirsch PhDhttps://www.ncbi.nlm.nih.gov/pubmed/1391497