Steven L. Email & Phone Number

As a Senior Designer in the marketing department, I specialize in prototyping and designing web pages, promotional campaigns, and marketing collateral for web and paid advertising initiatives. My role demands a blend of creative thinking, expert proficiency in graphic design, meticulous attention to detail, and a deep understanding of user experience (UX) and user interface (UI) principles. This full-time, remote position allows me to deliver high-quality visual content and maintain the brand's aesthetic integrity across all platforms.Key Responsibilities:- Visual Concept Development: Create visual concepts, mock-ups, final designs, and production graphics tailored to specific project requirements.- Collaboration with Web Developers: Work closely with web developers to integrate design elements into code, ensuring responsive design, optimized load times, and adherence to SEO best practices.- Design Standards and Consistency: Develop and uphold design standards and consistency for all company assets, including online advertising, graphic designs, templates, print collateral, and website design. Assist in creating and maintaining brand style guides.- Asset Management: Implement proper version control and asset management best practices to keep projects organized and efficient.- User-Centric Design: Design with the user in mind, applying accessibility and UI/UX best practices across all projects to enhance user experience.- Marketing Strategy Contribution: Contribute innovative ideas for new marketing strategies and projects to help achieve company sales goals.- Additional Responsibilities: Perform other duties as assigned, contributing to the overall success of the marketing team.

Virginia Beach, Virginia, United States

As part of a newly acquired brand by the parent company, I was part of a nimble team assembled to kickstart marketing research and initiatives.Key Responsibilities:- Digital Marketing Strategy: Utilized expertise in digital marketing strategies to improve brand reach organically.- UX/UI and ADA Design Improvements: Spearheaded UX/UI and ADA design enhancements, improving user experience and organic content, as well as aiding in the creation of a newly developed company website.- SEO and Content Marketing: Collaborated with cross-functional teams to develop and implement SEO and content marketing strategies, boosting organic growth.

Virginia Beach, Virginia, United States

Part of the parent company brand marketing team, working on high-impact digital paid & organic marketing initiatives.Key Responsibilities:- Campaign Execution: Executed high-impact digital paid and organic marketing initiatives.- Analytics and Reporting: Maintained analytics and reporting mechanisms to track campaign performance and optimize strategies.- Market Research: Conducted market research to identify new opportunities, strengths, weaknesses, and threats.

Virginia Beach, Virginia, United States

Supervised a team of designers, enhancing parent company client satisfaction and retention through visually appealing and effective web designs for the customers of the corporate company to help retain them as subscribers to hosting.Key Responsibilities:- Team Supervision: Supervised a team of designers, ensuring the creation of high-quality and effective web designs.- Training and Development: Developed and implemented training programs for new team members, enhancing overall team productivity and efficiency.- Client Collaboration: Worked closely with clients to understand their needs and preferences, delivering personalized web solutions that drove business growth and improved client retention.- Design Oversight: Ensured all web designs adhered to company standards and client requirements, maintaining design integrity and consistency.- Project Management: Managed multiple design projects simultaneously, ensuring timely delivery and adherence to project specifications.- Quality Assurance: Conducted thorough reviews of design work to maintain high standards and resolve any issues before final delivery.- Innovation and Creativity: Encouraged the team to explore innovative design ideas and solutions, fostering a creative and collaborative work environment.- Customer Retention: Focused on creating designs that not only met client expectations but also contributed to retaining them as long-term subscribers to hosting services.

North Carolina, United States

Clink Paint Pop-Ups organizes engaging paint and sip events at local partner venues and private parties across Kernersville, Winston-Salem, and Greensboro. Our services elevate business visibility and foot traffic for bars, breweries, coffee shops, wine lounges, and restaurants by offering a unique event marketing solution. Our service is turnkey - we handle everything from promotion, setup, and hosting to social media advertising and marketing materials, all at no cost to our partner venues. Our unique and fun approach not only enriches local event space offerings to the community but also strengthens our support of local artists and our small business community.

Kernersville, North Carolina, United States

Center for Creative Economy & Creative Startups.org:- Supported the marketing strategy for a 9-week global accelerator program, culminating in a successful demo night with comprehensive marketing and design oversight. - Steered marketing initiatives for CreativeStartups.org & Swerve, enhancing grant avenues and fostering local economic growth.Flywheel & Wix Partnership:- Cultivated a community around small business design in Winston-Salem, forming synergies with Flywheel and Wix.com.- Partnered with entities like the Center for Design Innovation and Venture Cafe, playing a community role in local business ecosystem enhancement.- Orchestrated and hosted insightful events at Startup Grind with Google and IdeaTap, fostering a vibrant network of budding entrepreneurs and professionals.- Acted as a coach at the TechStars Startup Weekend at NC A&T State University, guiding the creation of product ideas and strategies.- Distinguished as one of 30 global Wix Brand Ambassadors, initiating community events and nurturing local partnerships in the Piedmont Triad Region of North Carolina New Ventures:- Took part in the amplification of the annual Demo Day event's visibility and success, which attracted investors from across the USA and over 500 attendees globally to Winston-Salem.MoreMunch:- Co-founded MoreMunch, a SaaS venture providing a comprehensive service delivery and online ordering package for restaurants. The initiative was recognized as a top 10 finalist out of 250 in the New Ventures challenge.

Kernersville, North Carolina, United States

- Leveraged the success and expertise garnered at the parent company to establish and lead the marketing initiatives at this new sister company.- Crafted and implemented comprehensive digital marketing strategies, including establishing a robust online presence through the creation of a new websites, branding, and print materials for a new upfitting service company - Worked synergistically with the service team to enhance community outreach programs to increase brand awareness

Kernersville, North Carolina, United States

- Team Building & Leadership: Initiated and led the transformation of a 2-person operation into a vibrant team of 12, working in two shifts to manage inventory of 2k+ vehicles across various online platforms. This expansion involved aiding in the establishing of a modern facility with a 360° vehicle photo booth and innovating procedures that revamped the integration of vehicle processing and photography for online marketing initiatives and demand generation, enhancing efficiency and productivity.- Process Optimization & Efficiency: Led and supported initiatives to streamline processes, reducing vehicle inventory process time from 60 to 10 minutes per unit and accelerating the "vehicle purchase to online visibility" time frame from 30 to 7 days, markedly boosting the market readiness rate.- Sales & Lead Generation: Played an ongoing role in helping evolve and shape the company's online sales strategy, which boosted monthly sales figures to over 500+ units from 100-250 units. - Technical Proficiency: Utilized a variety of tools and platforms to foster digitization and enhance operational efficiency, notably developing a custom database with Airtable that introduced automation and real-time reporting features, setting a new standard in operational excellence across the entire organization, utilized to this date in every department.

Education record

UNCG Engagements & Academic Highlights 🔹 Activities: • Speaking Center Consultant (2007): Selected by professor to guide peers.

Leading Highly Effective Ux Teams Training

Engaged in an intensive UX Management Training on-site, where I delved deep into the nuances of leading dynamic UX teams. Through rigorous.

Copy Writing Training

Engaged in an immersive study focusing on inter-departmental copywriting tailored for leaders and product owners. This comprehensive.

Education record

Completed Programs: • Criticism & Discipline Skills for Managers and Supervisors • Dealing with Difficult People • Managing Emotions Under.