• Assume ownership of International Sales Channels to support and drive profitable sales within Europe.• Continued growth of sustainable sales and market position in the territory.• Identify and develop new sales opportunities in European Market.• Promote the use of regional technical service centers for after-market requirements• Promote Intoximeters products and technology, develop strong professional relationships, and promote the company as a resource for valuable technical information and assistance.• Provide appropriate product training, sales support, and sales materials to prospects, customers, and distributors.• Travel within the territory to promote the company and product in addition to sales and marketing needs.• Coordinate information to other members of the International Sales team and members of Intoximeters management concerning ongoing projects, market trends, and activities.

• Assume ownership of International Sales Channels to support and drive profitable sales.• Develop an International sales strategy with focus on Europe and Middle East• Focus sales activities over a variety of market segments, including, Military, Police, NGO’s and Private companies.• Identify most appropriate route to market – distributor / agent / direct.• Identify future market requirements and develop a strategic plan to nurture and influence the end User.• Develop bespoke solutions aligned with market requirements.• Identify future tender opportunities and ensure close contact is maintained with key players.• Tender management – ensure tender responses are complete and focused on the needs of the End User. • Project Managing bespoke international projects from cradle to grave, ensuring internal teams remain focused on the requirements of the End User and maximizing profit within the business unit.• Identifying and planning attendance at key exhibitions.

• Develop and maintain a customer service policy that strengthens API’s overall competitive advantage, by focusing on Service.• Dealing with agents, distributors and End Users across the domestic and international markets. Supplying price quotations and price confirmation Advising product availability and lead times Providing Technical support / product selection Advising & dealing with shipping enquiries Problem Solving• Act as the liaison between Sales & Marketing, and internal function on order fulfillment projects to improve delivery speed. • Identification and Implementation of internal routine improves, with focus on through-put speed and accuracy.• Managing day to day activities within the Customer Services Dept. Tenders and Quotations on three levels – Direct to the End User – Supporting Agents/Distributors – Smaller bespoke requirements. Account Management- POC for existing customers and contracts

• Managing the day-to-day running of the business following the part-time retirement of the Managing Director.• To manage the delivery of all customer services for both external and internal customers.• Leading the internal team, ensuring all services are tailored to the requirements of the customer.• Identifying and implementing improvement change according to the needs of the company.• Form part of the management team with responsibilities for both strategic and tactical planning on all levels across the whole organisation.• Deal with customer requirements over a variety of matters including complaints.• To manage all indoor operations and budgets ensuring all are carried out correctly and efficiently, this included; customer services, accounts, purchasing, marketing, indoor sales, sales processing, technical issues, quotations, stock, warehouse duties, product distribution, exhibition organisation and HR.• To manage the suppliers to ensure continuity of service.• To liaise with the Application Area Sales Specialist, ensuring that potential and existing customers receive the same service levels.• To select and manage project teams for the large bids/tenders.• To manage the delivery of the ISO 9001:2000 Quality System. • To manage H&S and environmental policies as well as carry out company Risk assessments.• To investigate and develop IT solutions to increase productivity.• To manage the company’s computer network including VPN users and ensure best practice at all times.