Steve Shannon Email & Phone Number

Huntington Beach, Ca

EDO is a data science company that has the ability to measure, minute-by-minute, the Search Engagement that results from each individual TV spot viewing. There are many ways to measure the effectiveness of TV spend, but we'd argue that the viewer actually doing something…like picking up their smart phone and searching for your brand or product name, or mentioning you in a Facebook post on their tablet…is the most predictive KPI for intent. The growth of digital spend, combined with its perceived measurability, has fueled overwhelming focus and development of robust analytics for digital ad measurement. But lost in this drive for digital accountability is the fact that linear TV is still the #1 auto media at T1 and T2, and measurement and analytics tools here have not kept pace. This is where EDO comes in.

Greater Salt Lake City Area

Today’s customer is more informed than ever before. They’re more social, savvy, and mobile than just 5 years ago and they’re here to stay. They have endless access to information and can make decisions about your business before you even engage with them. Stop the guesswork and know what they’re saying. With Podium, you can impact what’s said, where things are said, and how things are said. Podium helps over 3000+ take full control of their online reputation

Huntington Beach, Ca

Foursquare is a technology company that enriches consumer experiences and informs business decisions through a deep understanding of location intelligence.Every month, more than 50 million people use the Foursquare City Guide app, Foursquare Swarm check-in app and websites to discover new places, explore the world and check in. Our community of explorers have left 87 million tips and checked in 10 billion times. Foursquare’s Places API powers location data for Apple, Uber, Snapchat, Airbnb, Twitter, Microsoft, Samsung and 100,000 other developers. Foursquare’s business solutions also include Pinpoint, Attribution and Place Insights, allowing brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success.

Ny, Ny

Yext puts business on the map with the award-winning Yext Location Cloud. We enable companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo. Our products — Listings and Pages — enable the world's millions of businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.Based in the heart of New York City with a growing team of over 600 employees worldwide, Yext has been recognized as one of America’s fastest growing companies by the Inc. 5000 (2015 & 2016), one of Forbes’ Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014 & 2015).

Ny, Ny

Moat is an analytics and intelligence company that helps brand advertisers, agencies, publishers, exchanges, and networks evaluate and optimize digital advertising. For Brands and Agencies we can provide an in depth view to help your team better understand your brand's viewability, engagement and consumer attention metrics. For Brands, Agencies, Publishers, or any/all digital partners Moat provides in depth details on the aggregate digital space. Whether you want to better understand your brand's digital performance, or get a better understanding of the digital space around you, Moat has the intelligence platforms in place to help.

Orange County, California Area

Greater Detroit Area

Leading the latest chapter in the renaissance of Cadillac, was responsible for driving strategy, planning and execution of all aspects of marketing, product and business planning. Marketing included brand and product strategy, brand communications (advertising, sales promotion, digital), current and future product management activities (pricing, packaging, contenting), and consumer, dealer, and competitive input into new product development. Direct responsibility for U.S., significant integration with China and Europe. Staff of 40.

Greater Detroit Area

Responsible for marketing, product and business planning for GM "Premium Channel," which included Cadillac, Saab, and Hummer

Greater Detroit Area

Leveraging European business experience, was challenged to turnaround difficult business. Reporting to Presidents of N.A. and Europe, with staff of 40, was responsible for all aspects of marketing, sales, product planning, and public relations. Marketing included brand and model strategy and brand communications, and key current and future product management activities. Sales responsibility included field sales organization, sales allowances, training, dealer support programs, sales meetings and contests.

Greater Detroit Area

Charged with turning around a "damaged brand," motivated the team to develop and launch Enclave, the significant turnaround model. Articulated brand vision to dealers to maintain important share of mind. Was responsible for all aspects of brand strategy and communications and product management.

Greater Detroit Area

Developed outstanding "centers of excellence" and service culture in support of divisional brand clients Chevrolet, Cadillac, etc. Responsible for all GM autoshows, events and conventions, trademark licensing, special event and promotional vehicles, motorsports engineering and marketing activities.

Zürich Area, Switzerland

Responsible for driving effectiveness and efficiencies in GM Europe's multi-brand Pan-European marketing and sales staff functions, including Central/Eastern Europe and Russia. Led the advertising, sales promotion, market research, dealer network development, and dealer meetings and training.

Lansing, Michigan Area

Greater Detroit Area

Joined Saturn in 1988, progressed in responsibility to Director of Marketing. Was the lead executive for all of Saturn's brand development and brand communications efforts.

Ab, History

Master Of Business Administration - Mba

Liberal Arts And Sciences/Liberal Studies